Deakin and ACCSR research reveals lagging corporate social responsibility in Australia and New Zealand
10 June 2014
Australian organisations are falling behind when it comes to the implementation of corporate social responsibility (CSR), reveals this year's annual review from the Australian Centre for Corporate Social Responsibility (ACCSR), in conjunction with Deakin University.
The State of Corporate Social Responsibility in Australia and New Zealand Annual Review is the largest on-going research study into CSR capabilities and practices in Australia (and one of the largest in the world). It analyses the level of social responsibility that organisations across all sectors demonstrate when implementing their policy and practices. This is the seventh Review since 2007.
A record 990 respondents, spanning all business, industry, community and government sectors, filled in the survey, which this year was run in conjunction with Deakin University and Wright Communications in Auckland. This year's survey also coincides with the tenth anniversary of the establishment of ACCSR as one of Australia's first consultancies aimed at assisting the emerging management of CSR within organisations.
While reflecting on the progress in CSR awareness and implementation tools over the past decade, respondents show frustration at the slow pace of organisational and systemic implementation. ACCSR Managing Director, Dr Leeora Black said that many survey respondents attribute the slow progress to an unsympathetic public policy environment and lack of leadership.
"Respondents to the survey are calling for more leadership from business, government and the academic sector. They hope that CSR will have more government support and believe that mainstreaming would be assisted by more mandatory CSR actions," adds Dr Black.
Dr Black believes that future progress in CSR will be closely tied to innovation in the arenas of supply chain, environment, reporting and collaboration with stakeholders. Dr Black also believes that going forward organisations simply need to do more on a systemic, rather than just organisational basis.
"Only in this way can we address deep-rooted social, economic and environmental problems to create lasting value for both organisations and their stakeholders," said Dr Black.
Deakin University Centre for Sustainable and Responsible Organisations Deputy Director, Dr Colin Higgins agrees that innovative thinking and strong leadership is required and that the report is a wake-up call for education, business and government.
"In previous years The State of CSR Annual Review has identified securing organisational buy-in as the greatest obstacle for progress in this area and this year's question about the development of CSR points to the same challenge," said Dr Higgins.
Despite a general lack of integrated CSR practice, the survey did highlight examples of good CSR leadership within Australian organisations and produced a CSR Top 10 list. The 2014 CSR Top 10 organisations are: ABC, ARUP, GHD, Melbourne Water, National Australia Bank, Newmont Mining Corporation, PwC Australia, Rio Tinto, The University of Queensland and Main Roads Western Australia. The the State of CSR in Australia and New Zealand Annual Review will be released on Tuesday 10 June, 2014.
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