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ACX701 - Communication Concepts


2020 unit information

Important Update:

Classes and seminars in Trimester 3, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of trimester.

Last updated: 5 October 2020

Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Trimester 2: Burwood (Melbourne), Cloud (online)
Trimester 3: Burwood (Melbourne), Cloud (online)
Credit point(s):2
EFTSL value:0.250
Unit Chair:Trimester 1: Erin Hawley
Trimester 3: Jian Xu
Trimester 2: Erin Hawley
Cohort rule:






Incompatible with: ACO411
Typical study commitment:

Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 2-hour seminar per week

Scheduled learning activities - cloud:

2-hour online seminar per week (recordings provided)


This core unit focuses on the ways in which communication processes and practices can be understood in the context of present day media industries. Students are exposed to a wide range of concepts and theoretical approaches, applying these through flexible assessment tasks that enable the development of essential academic and professional skills. Engaging with the complexities of contemporary media and the world in which we live and work, students are encouraged to orient their study of communication concepts to directly inform both their personal interests and professional aspirations.


These are the Learning Outcomes (ULO) for this unit

At the completion of this unit, successful students can:

Deakin Graduate Learning Outcomes


Identify and critically examine communication processes and practices in a range of contexts in relation to theoretical and conceptual constructs

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking


Critically analyse communications theories and be able to communicate these clearly and persuasively in various modes for different purposes and audiences

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO4: Critical thinking


Demonstrate, reflect on and be able to articulate progressive development in personal motivation, individual responsibility, a capacity for independent learning and the development of academic and professional skills GLO6: Self-management


Demonstrate a high level of ability to work collaboratively in a team, especially in employing constructive communication strategies, and be able to and reflect on this process in an insightful and productive way

GLO2: Communication

GLO7: Teamwork




These Unit Learning Outcomes are applicable for all teaching periods throughout the year


Trimester 1:
Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week

Assessment 1 (Group of 3-4 students) - Group presentation and individual reflection

3500 words or equivalent 35% Week 4

Assessment 2 (Individual) - Autoethnography

2500 words or equivalent 25% Week 7

Assessment 3 (individual) - Essay and audio reflection

4000 words or equivalent 40% Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link ACX701
Note: Select the relevant trimester reading list.

Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

Click on the fee link below which describes you: