2020 unit information
Classes and seminars in Trimester 2/Semester 2, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of your trimester or semester.
Last updated: 2 June 2020
Two units: ALA201 and ALA203
Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit.
1 x 2-hour weekly seminar
Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2-hour per week equivalence)
Availability to Mac Labs for campus students required
This unit consolidates students’ knowledge of the theory and practice of advertising and aligned communication practices by placing them in a simulated agency environment. Students will work in collaborative teams to develop a comprehensive advertising program and creative executions in response to challenging real-world communication problems.
The unit presents students with an opportunity to enhance work-readiness, hone formal presentation and client liaison skills, and further build their folios of strategy development, copywriting and/or art direction work.
These are the Learning Outcomes (ULO) for this unit
At the completion of this unit, successful students can:
GLO1: Discipline-specific knowledge and capabilities
Model professional presentation and client relationship skills as part of a real-world advertising project
GLO5: Problem solving
Fulfil the planning, scheduling, concept development and production tasks required of a comprehensive advertising campaign proposal
These Unit Learning Outcomes are applicable for all teaching periods throughout the year.
Assessment 1 (Individual) - Self-branding Project
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
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