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ALC302 - Digital Media Entrepreneurship


2020 unit information

Important Update:

Classes and seminars in Trimester 2/Semester 2, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of your trimester or semester.

Last updated: 2 June 2020

Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):2
EFTSL value:0.250
Unit Chair:Trimester 2: Toija Cinque



Must be enrolled in A333

Incompatible with:


Typical study commitment:

Students will on average spend 300 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 2-hour seminar per week

Scheduled learning activities - cloud:

Online independent and collaborative learning activities including 2-hour scheduled online workshop


This capstone unit provides Bachelor of Communication (Digital Media) students with an opportunity to explore and experience the ways in which a practitioner operates in a particular media industry (such as television, film, gaming, digital media, etc.). Students examine current industry processes and funding models (with particular attention given to crowd funding), developing a major project in a particular area of interest. In doing so, students obtain hands-on experience in researching, designing and producing material for a hypothetical project in a way that mirrors how contemporary media industries operate, honing key skills that are crucial for jobs in the media industries of the future.


These are the Learning Outcomes (ULO) for this unit

At the completion of this unit, successful students can:

Deakin Graduate Learning Outcomes


Apply broad understanding of global/local media industries, practices, processes, and ethical issues learnt throughout the degree

GLO1: Discipline-specific knowledge and capabilities


Critically examine and apply in practical ways Media-related scholarship and debates in relation to real-world Media scenarios and problems

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking


Demonstrate high-level communication skills in delivering complex information across multiple modes to diverse audiences, and in delivering appropriate and considered peer review feedback to other students' projects online

GLO2: Communication


Utilise digital media to a professional standard in developing and pitching ideas in different contexts

GLO3: Digital literacy


Work as an effective member of a team using online means to plan, contribute to, and edit a Social Enterprise Plan to a professional standard.

GLO7: Teamwork

These Unit Learning Outcomes are applicable for all teaching periods throughout the year


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week

Assessment 1 - Project proposal and pitch development

equivalent to 4000 words 50% Information not yet available
Assessment 2 - Social media plan and project funding design equivalent to 4000 words 50% Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.

Unit Fee Information

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