2020 unit information
Classes and seminars in Trimester 2/Semester 2, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of your trimester or semester.
Last updated: 2 June 2020
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
Burwood and Waurn Ponds Campus: 1 x 1-hour class per week, 1 x 2-hour seminar per week
Waterfront Campus: 1 x 2-hour seminar per week
Online independent and collaborative learning activities including, 1 x 1-hour recorded class per week, 2-hour online seminar per week
This unit develops foundation skills and knowledge required for understanding public relations as a strategic and communications function within organisations. Students will learn how to conduct effective research to solve public relations problems and develop written tactics for traditional and new media channels that encourage mutual understanding between organisations and their publics. Concepts and applied learning in this unit will be relevant to all students interested in the way businesses, public sector bodies and NGOs communicate within complex and changing social contexts and an increasingly networked and digital society.
These are the Learning Outcomes (ULO) for this unit
At the completion of this unit, successful students can:
Deakin Graduate Learning Outcomes
Demonstrate understanding of various communication theories through application to persuasive and informational strategic communication projects
GLO1: Discipline-specific knowledge and capabilities
Identify relevant information drawn from secondary research and desktop research to prioritise and construct key messages
GLO3: Digital literacy
GLO4: Critical thinking
GLO5: Problem solving
Apply a writing process to develop key messages into strategic communication tactics to support clearly defined objectives
Write clear and consistent strategic communication tactics in a tone and style appropriate for a specified audience and media channel
Edit and evaluate written strategic communications tactics
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: ALR104 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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