2020 unit information
Classes and seminars in Trimester 2/Semester 2, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of your trimester or semester.
Last updated: 2 June 2020
Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online), CBD*
Two units - one of ALR103 or ALR104 And one of ALR207 or ALR210
ALC300, ALC400, ALR400
Students will on average spend 300 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
Burwood: 1 x 1-hour class per week and 1 x 2-hour seminar per weekWaurn Ponds: 1 x 2-hour seminar per week
Online independent and collaborative learning activities including: 1 x 1-hour class per week (recordings provided), online learning tasks (2-hour per week equivalence)
*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery
The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.
These are the Learning Outcomes (ULO) for this unit
At the completion of this unit, successful students can:
Deakin Graduate Learning Outcomes
Apply precise theoretical and background knowledge in public relations to the development of a public relations campaign
GLO1: Discipline-specific knowledge and capabilities
Research and analyse a real-world client's internal and external environments and communication problems and/or opportunities
GLO5: Problem solving
Design and evaluate a strategic professional public relations campaign
Deliver a persuasive and professional standard oral presentation of a campaign proposal
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: ALR300 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Click on the fee link below which describes you: