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2020 unit information
Classes and seminars in Trimester 2/Semester 2, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of your trimester or semester.
Last updated: 2 June 2020
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Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
1 x 2-hour seminar per week
Online independent and collaborative learning activities including 1 x 1-hour class per week (recordings provided), 1-hour online seminar per week
Students learn to write by writing and rewriting. The unit blends the strategic with the practical in a range of public relations writing tasks including media releases, newsletters and speeches and web-writing. While strategic planning and thinking is a major component, creativity in developing and implementing communication solutions to PR problems is encouraged.
These are the Learning Outcomes (ULO) for this unit
At the completion of this unit, successful students can:
Deakin Graduate Learning Outcomes
ULO1
Demonstrate understanding of various communication theories through application to persuasive and informational public relations writing projects
GLO1: Discipline-specific knowledge and capabilities
ULO 2
Identify relevant information drawn from secondary research and desktop research to prioritise and construct key messages
GLO3: Digital literacy
GLO4: Critical thinking
GLO5: Problem solving
ULO3
Apply a writing process to develop key messages into written public relations tactics to support communication objectives
GLO2: Communication
ULO4
Write clear and consistent public relations tactics in a tone and style appropriate for a specified audience and communication channel
ULO5
Edit and evaluate written public relations tactics
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment 1 - Planning and Writing Exercise
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: ALR701 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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