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MAE214 - Economic Strategy for Business


2020 unit information

Important Update:

Classes and seminars in Trimester 2, 2020 will be online.

Last updated: 2 June 2020

Enrolment modes:Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Credit point(s):1
Previously coded as:MAE314
EFTSL value:0.125
Unit Chair:Trimester 2: Ching-Jen Sun


Incompatible with: MAE314
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 2 hour class, 1 x 1 hour seminar per week

Scheduled learning activities - cloud:

Online independent and collaborative learning activities including 3 scheduled online seminars


This unit introduces the business fundamentals, economic principles, market foundations that should not be neglected by managers and investors and the methodology of developing strategies for ensuring efficient economic operations. In particular, the following four issues will be addressed: 

  1. Boundaries of the firm. What should the firm do, how large should it be, and what businesses should it be in?
  2. Market and competitive analysis. What is the nature of the markets in which the firm competes and the nature of competitive interactions among firms in those markets?
  3. Positioning and dynamics. How should the firm position itself to compete, what should be the basis of its competitive advantage, and how should it adjust over time?
  4. Internal organization. How should the firm organize its structure and systems internally? How can a contract be written in order to create appropriate incentives?


These are the Learning Outcomes (ULOs) for the Unit

At the successful completion of this unit students can:

Deakin Graduate Learning Outcomes


Understand various ways of structuring and organizing the production of a firm

GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking
GLO5: Problem Solving


Evaluate the market and recognizing opportunities under competition

GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking
GLO5: Problem Solving


Design strategies to achieve efficient operations under various restrictions and constraints

GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking
GLO5: Problem Solving


Understand the role of economics in the workplace

GLO6:  Self-management
GLO8: Global citizenship


These Unit Learning Outcomes are applicable for all teaching periods throughout the year


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week 

Assessment 1: Project

(i) Group of 3 - short answer questions

(ii) Group of 3 - Report (Business)

(iii) Individual - Written reflection (self)

(i) 900 words

(ii)3500 words

(iii) 600 words

(i) 12.5%

(ii) 12.5%

(iii) 5%

Information not yet available
Assessment 2 (individual) - Problem-based written assignment 1,500 words 20% Information not yet available
Examination (closed book) 2-hours 50% Exam period

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MAE214 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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