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MIS362 - Social Media Analytics and Data Driven Innovation


2020 unit information

Important Update:

Classes and seminars in Trimester 2, 2020 will be online.

Last updated: 2 June 2020

Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Kristijan Mirkovski

For D366 and M340 students: MIS171

All other students: NIL

Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 2 hour class and 1 x 1 hour seminar per week

Scheduled learning activities - cloud:

11 x 2 hour class (recordings provided) and 3 x 1 hour online seminar


This unit introduces students to the nature of social media and its cultural politics. It familiarises students with software tools for accessing, analysing, and visualising social media data. It also explores (1) the implications of accessing social media data; (2) the benefits and problems with analysing social media data in real time; (3) the approaches to analysing social media data for trends and patterns; and (4) the approaches for social media data-driven innovation in organisations.

  These are the Learning Outcomes (ULO) for this unit.
At the completion of this Unit, successful students can:
Deakin Graduate Learning Outcomes


Identify and analyse the innovation potential and risks of applying social media analytics tools in an organisational setting.



Present convincing arguments in written and oral form about the innovation potential and impact of social media data in an organisational setting.



Apply analytics tools to identify, explain and produce visualisations associated with patterns in social media data.


These Unit Learning Outcomes are applicable for all teaching periods throughout the year


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week 
Assessment 1: (Individual) Case Study Report 1500 words 20% Information not yet available
Assessment 2a: (Individual) Social Media Analysis Report 3000 words 25% Information not yet available
Assessment 2b: (Individual) Video Presentation 10 minutes 5% Information not yet available
Examination 2 hours 50% Exam period

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Hurdle requirement

Hurdle requirement: Achieve at least 50% of the marks available on the examination

Learning Resource

Texts and reading lists for units can be found on the University Library via the following link. Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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