2020 unit information
Classes and seminars in Trimester 3, 2020 will be online.
Last updated: 5 October 2020
MMK277 or MMK101
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
Trimester 2: 1 x 2 hour class, 1 x 1 hour seminar per week
Trimester 3: Weeks 1-5: 2 x 2 hour classes + 2 x 1 hour seminar per week (livestreamed with recordings provided) and Week 6: 1 x 2 hour class and 1 x 1 seminar (livestreamed with recordings provided).
Trimester 2: 1 x 2 hour class (recordings provided) + 1 hour online seminar (livestreamed with recordings provided) per week
In today’s competitive world, a key to success is building a strong sustainable brand. This involves creating an identity for your brand by developing a captivating, positive and enduring brand image of your company, product or service. This distinguishes your brand from competitors, and creates an emotional connection with your customers and other stakeholders. The brand reflects the entity’s essence, history and values, as well as its future direction. Branding is not isolated to the business world, it is fundamental in your personal development. Personal branding helps create a personality and professional identity that distinguishes you from others. This is an important attribute as you begin and progress along your career and life journey. This unit is designed to allow students to explore and apply fundamental brand management and marketing theories, frameworks and applications to different personal and corporate, product and service contexts.
These are the Learning Outcomes (ULO) for this UnitAt the completion of this Unit, successful students can:
Analyse, adapt and apply fundamental marketing and brand theories and frameworks to different contexts.
GLO1: Discipline-specific knowledge and capabilities
Understand and reflect on how brand theories and frameworks can be developed and effectively leveraged to improve business and/or personal outcomes.
GLO1: Discipline-specific knowledge and capabilitiesGLO6: Self-managementGLO8: Global citizenship
Develop and communicate a narrative for an organisation that builds on brand research and conveys effective strategic outcomes.
GLO1: Discipline-specific knowledge and capabilitiesGLO2: Communication
Understand the strategic importance and sustainability of branding in different environments and contexts.
GLO8: Global citizenship
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement: achieve at least 50% of the marks available on the examination.
The texts and reading list for the unit can be found on the University Library via the link below: MMK280 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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