2020 unit information
Classes and seminars in Trimester 2, 2020 will be online.
Last updated: 2 June 2020
Trimester 1: Burwood (Melbourne)*, Waterfront (Geelong), Cloud (online)Trimester 2: Burwood (Melbourne), Waterfront (Geelong)*, Cloud (online)
MMK365 or MMK265
plus four units from MMK251, MMK266, MMK280, MMK295, MMK393, MMK368, MMM343
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
1 x 1 hour class, 1 x 2 hour seminar per week
*1 x 1 hour class (recordings provided) and 1 x 2 hour seminar per week
1 x 1 hour class (recordings provided) and 1 x 2 hour online seminar (livestreamed with recordings provided) per week
This unit considers the nature of marketing strategy and its relationship to corporate strategy formulation. Strategic planning is looked at from a marketing orientation, focusing on how an organisation's resources can be more effectively utilised to achieve objectives. This includes an examination of the relationship between marketing activities and organisational strategic planning, an analysis of strategic marketing concepts and the evaluation and control of the strategic marketing process.
These are the Learning Outcomes (ULO) for this UnitAt the completion of this Unit, successful students can:
Deakin Graduate Learning Outcomes
Appreciate the theoretical underpinnings of strategic marketing, and apply them to key issues and decision making techniques in planning and implementing marketing strategy in local and global context.
GLO1:Discipline-specific knowledge and capabilities
Apply critical thinking through the use of a range of strategic marketing tools including but not limited to PEST/Trend analysis, Key Success Factors, Competitive Strength Grid and Product/Organizational Life Cycle.
GLO1: Discipline-specific knowledge and capabilitiesGLO4: Critical thinking
Analyse information supplied from a case and identify the core issues, evaluate and recommend appropriate marketing strategies that incorporate economic, social and ethical perspectives.
GLO4: Critical thinkingGLO6: Self-management
Identify individual skill sets and capabilities as a graduate majoring in marketing and how to leverage these capabilities to gain competitive advantage when applying for jobs in the area of marketing both in the local and global context.
GLO2: CommunicationGLO6: Self-management
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement: Achieve at least 50% of Assessment 2 and 3 combined marks (i.e. at least 20 out of 40 marks). Successfully complete the professional literacy module to gain access to the assignment dropbox.
The texts and reading list for the unit can be found on the University Library via the link below: MMK325 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Click on the fee link below which describes you: