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MMK368 - Business Marketing


2020 unit information

Important Update:

Classes and seminars in Trimester 2, 2020 will be online.

Last updated: 2 June 2020

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waterfront (Geelong)*, Cloud (online)
Trimester 2: Burwood (Melbourne)*, Waterfront (Geelong), Cloud (online)

Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: Nicholas McClaren
Trimester 2: Nicholas McClaren

MMK277 or MMK101

Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 1.5 hour class per week for 11 weeks (16.5 hours total).

*1 x 2 hour seminar per week for weeks 1-5 (10 hours) and 1 x 1 hour seminar per week for weeks 6 -11 (6 hours total).

Scheduled learning activities - cloud:

1 x 1.5 hour class per week for 11 weeks (recordings provided) (16.5 hours total)

1 x 2 hour online seminar per week for weeks 1-5 (10 hours) (Livestreamed with recordings provided) and 1 x 1 hour seminar per week for weeks 6-11 (6 hours total) (Livestreamed with recordings provided


Business Marketing is about the marketing conducted between businesses and other organisations.  The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.


These are the Learning Outcomes (ULO) for this Unit
At the completion of this Unit, successful students can:

Deakin Graduate Learning Outcomes 


Apply fundamental marketing concepts and processes in business-to-business marketing contexts.

GLO1: Discipline-specific knowledge and capabilities


Communicate a written plan for targeting a business market.

GLO2: Communication


Critically analyse and synthesise information from academic, industry publications, market research, and other business-to-business marketing sources.

GLO3: Digital literacy


Develop a business-to-business marketing plan based on research and critical analysis.

GLO4: Critical thinking

These Unit Learning Outcomes are applicable for all teaching periods throughout the year


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week 
Assessment 1: (Individual) - Data collection 1000 words 10% This information is not yet available
Assessment 2:  (Individual) - Report (Research) 1000 words 15% This information is not yet available
Assessment 3:  (Individual) - Report (Business) 3000 words 35% This information is not yet available
Examination 2 hours 40% Exam period

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Hurdle requirement

Hurdle requirement:

Assessment 1: Registration of the country and download of data must be completed by the due date before the Assignment 2 Drop Box Opens

achieve at least 50% of the marks available on the examination

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MMK368 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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