2020 unit information
Classes and seminars in Trimester 2, 2020 will be online.
Last updated: 2 June 2020
Trimester 1: Burwood (Melbourne), Waterfront (Geelong)*, Cloud (online)Trimester 2: Burwood (Melbourne)*, Waterfront (Geelong), Cloud (online)
MMK277 or MMK101
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
1 x 1.5 hour class per week for 11 weeks (16.5 hours total).
*1 x 2 hour seminar per week for weeks 1-5 (10 hours) and 1 x 1 hour seminar per week for weeks 6 -11 (6 hours total).
1 x 1.5 hour class per week for 11 weeks (recordings provided) (16.5 hours total)
1 x 2 hour online seminar per week for weeks 1-5 (10 hours) (Livestreamed with recordings provided) and 1 x 1 hour seminar per week for weeks 6-11 (6 hours total) (Livestreamed with recordings provided
Business Marketing is about the marketing conducted between businesses and other organisations. The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.
These are the Learning Outcomes (ULO) for this UnitAt the completion of this Unit, successful students can:
Deakin Graduate Learning Outcomes
Apply fundamental marketing concepts and processes in business-to-business marketing contexts.
GLO1: Discipline-specific knowledge and capabilities
Communicate a written plan for targeting a business market.
Critically analyse and synthesise information from academic, industry publications, market research, and other business-to-business marketing sources.
GLO3: Digital literacy
Develop a business-to-business marketing plan based on research and critical analysis.
GLO4: Critical thinking
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Assessment 1: Registration of the country and download of data must be completed by the due date before the Assignment 2 Drop Box Opens
achieve at least 50% of the marks available on the examination
The texts and reading list for the unit can be found on the University Library via the link below: MMK368 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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