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MMM312 - Event Management


2020 unit information

Important Update:

Classes and seminars in Trimester 2, 2020 will be online.

Last updated: 2 June 2020

Enrolment modes:Trimester 1: Burwood (Melbourne)
Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: Amanda Coles
Trimester 2: Anne Kershaw


Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 2 hour seminar

Students are also required to view the prescribed online video(s) each week coupled with related readings prior to the seminar in order to be able to contribute effectively to the seminar activities

Scheduled learning activities - cloud:

1 x 2 hour seminar via zoom

Prior to the seminar students are required to view the online lecture/ learning resources in order to be able to contribute effectively to the seminar activities


Events  and celebrations are a feature of all societies. They define our lives, culture and community while also delivering  a range of social, economic and environmental outcomes. Businesses, government and community organisations are increasingly engaged in developing and delivering a diverse range of events such as festivals, sporting events, community celebrations, conferences, team building and product launches.

This unit develops students’ knowledge and skills in the design, planning, organisation and operation of events.  It examines the use of a range of management processes in the events industry including project management; operations and logistics;  risk management; financial management; human resources; and strategic marketing. The unit also examines the factors that enable  events to be environmentally sustainable. This unit is practical and emphasises the skills and expertise needed by event managers through a focus on 'hands on' learning.


These are the Learning Outcomes (ULO) for this Unit
At the completion of this Unit, successful students can:

Deakin Graduate Learning Outcomes


Determine the use of a range of management processes in the design, planning, organisation and operation of events.

GLO1: Discipline-specific
knowledge and capabilities


Analyse the environments in which events are developed and delivered, and the associated implications for event managers.

GLO4: Critical thinking


Formulate responses to a range of real world issues and solve problems in order to ensure safe and sustainable event practice.

GLO5: Problem solving


Devise event management plans through collaboration with event management teams, collaborating with others from a range of disciplines and backgrounds.

GLO7: Teamwork


These Unit Learning Outcomes are applicable for all teaching periods throughout the year


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week 
Assessment 1 (Individual) - Case study Evaluation 2500 words 40% Week 4
Assessment 2 (Group-4) - Report (Business) 2500 words 30% Week 8
Assessment 3 (Individual) - Report (Business) 2000 words 30% Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MMM312 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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