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2020 unit information
Classes and seminars in Trimester 2, 2020 will be online.
Last updated: 2 June 2020
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
Online independent and collaborative learning activities including four (4) scheduled online workshops
This unit focuses on the increasing influence of traditional and new media forms of content delivery on sport. Issues to be examined include the economics of broadcasting through rights revenue, contracts and inter-organisational partnerships, government policy influences on sport and broadcasting, scheduling and promotional benefits and the production process of live sporting events and programming. Measurement terms such as ratings and share will be introduced focusing on their translation into revenue and commercial opportunity. The unit also covers future trends in sport broadcasting within Australia and abroad.
These are the Learning Outcomes (ULO) for this Unit At the completion of this Unit, successful students can:
ULO1
Identify the importance of, and links between, broadcasting and the professional sport industry.
GLO1: Discipline-specific knowledge and capabilitiesGLO3: Digital literacyGLO5: Problem solving
ULO2
Understand, translate and apply the principles of revenue, measurement and production value inherent in sport broadcasting relationships.
GLO1: Discipline-specific knowledge and capabilitiesGLO5: Problem solving
ULO3
Assess and communicate responses to current issues and understand the various impacts of broadcasting on the structure and delivery of sport in Australia.
ULO4
Understand and critically assess the emerging delivery systems in the broadcasting of sport, and the impact of these for consumers and key stakeholders.
ULO5
To collate and present researched material and critical analysis in written form to an academic audience.
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: MMS773 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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