Unit search

Search results

MMS773 - Sport Broadcasting

Year:

2020 unit information

Important Update:

Classes and seminars in Trimester 2, 2020 will be online.

Last updated: 2 June 2020

Enrolment modes:Trimester 2: Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Hunter Fujak
Prerequisite:MMS712
Corequisite:Nil
Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - cloud:

Online independent and collaborative learning activities including four (4) scheduled online workshops

Content

This unit focuses on the increasing influence of traditional and new media forms of content delivery on sport. Issues to be examined include the economics of broadcasting through rights revenue, contracts and inter-organisational partnerships, government policy influences on sport and broadcasting, scheduling and promotional benefits and the production process of live sporting events and programming. Measurement terms such as ratings and share will be introduced focusing on their translation into revenue and commercial opportunity. The unit also covers future trends in sport broadcasting within Australia and abroad.

 

These are the Learning Outcomes (ULO) for this Unit
At the completion of this Unit, successful students can:

Deakin Graduate Learning Outcomes

ULO1

Identify the importance of, and links between, broadcasting and the professional sport industry.

GLO1: Discipline-specific knowledge and capabilities
GLO3: Digital literacy
GLO5: Problem solving

ULO2

Understand, translate and apply the principles of revenue, measurement and production value inherent in sport broadcasting relationships.

GLO1: Discipline-specific knowledge and capabilities
GLO5: Problem solving

ULO3

Assess and communicate responses to current issues and understand the various impacts of broadcasting on the structure and delivery of sport in Australia.

GLO1: Discipline-specific knowledge and capabilities
GLO3: Digital literacy
GLO5: Problem solving

ULO4

Understand and critically assess the emerging delivery systems in the broadcasting of sport, and the impact of these for consumers and key stakeholders.

GLO1: Discipline-specific knowledge and capabilities
GLO5: Problem solving

ULO5

To collate and present researched material and critical analysis in written form to an academic audience.

GLO1: Discipline-specific knowledge and capabilities
GLO3: Digital literacy
GLO5: Problem solving

These Unit Learning Outcomes are applicable for all teaching periods throughout the year

Assessment

:
Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week 
Assessment 1 (Individual) - Written Assignment 3000 words 40% Week 6
Assessment 2 (Individual) - Written Assignment 5000 words 60% Week 10

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MMS773 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

Click on the fee link below which describes you: