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MPM703 - Business Strategy and Analysis


2020 unit information

Important Update:

Classes and seminars in Trimester 2, 2020 will be online.

Last updated: 2 June 2020

Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
Previously coded as:MDM703
EFTSL value:0.125
Unit Chair:Trimester 1: Banjo Roxas
Trimester 2: Rakesh Pati

M751 students: Must have completed MPM731, MPM732, MMH733 and MIS770.

All other students: Must have completed any six postgraduate units.

Incompatible with: MPM706, MPR706
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 3 hour class per week 

Scheduled learning activities - cloud:

Online independent and collaborative learning activities (recordings provided) including 6 x 1 hour scheduled online seminars.


This unit introduces students to the role of business strategy in developing and sustaining competitive advantage. The broad aim of this unit is to equip students with an introductory knowledge of business strategy concepts and tools, together with an ability to apply this knowledge to a variety of macro environment, industry, and business situations.


These are the Learning Outcomes (ULO) for this Unit
At the completion of this Unit, successful students can:

Deakin Graduate Learning Outcomes


Describe the concepts of strategy and strategic perspectives.

GL01: Discipline-specific knowledge and capabilities


Use strategy tools to analyse an organisation's external environments and strategic capability.

GL01: Discipline-specific knowledge and capabilities


Identify, analyse and evaluate alternative strategic choices.

GL01: Discipline-specific knowledge and capabilities


Recommend and justify the selection of an optimal strategic direction.

GL01: Discipline-specific knowledge and capabilities
GLO2: Communication
GLO4: Critical thinking
GLO5: Problem solving


Describe the tasks and challenges of implementing a business strategy.

GL01: Discipline-specific knowledge and capabilities
GLO4: Critical thinking


Apply and integrate the concepts and tools of business strategy, individually or in groups, to various business situations as presented in assessment work and in case studies. GL05: Problem solving

These Unit Learning Outcomes are applicable for all teaching periods throughout the year


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1: (Individual) Written Assignment 3500 words 40% Details not yet available
Assessment 2: Examination 2 hours 60% Exam period

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Hurdle requirement

Hurdle requirement: achieve at least 50% of the marks available on the examination.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MPM703 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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