2021 unit information
Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online), CBD*Trimester 3: Burwood (Melbourne), Cloud (online)
ALC103, ALR203, ALR403, ALRM103
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
Trimester 1: 1 x 2-hour seminar per week
Trimester 3: 5 x 4.4-hour intensive workshops (weeks 1, 3, 6, 8 and 10)
*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery
This unit is an introduction to public relations theory and practice. Students will learn how to apply public relations and communication theories to real world scenarios and produce content relevant to different public relations roles and functions. Topics include media relations, employee relations, community relations, ethics, research and planning. This unit provides a foundation for further study in the field of public relations.
These are the Learning Outcomes (ULO) for this unit
At the completion of this unit, successful students can:
Deakin Graduate Learning Outcomes
Describe the role of a public relations practitioner, and their place in modern society
GLO1: Discipline-specific knowledge and capabilities
Describe the role of public relations in business, government and non-government organisations
Develop a public relations plan
GLO3: Digital literacy
GLO4: Critical thinking
GLO5: Problem solving
Apply critical thinking to recognise and analyse factors influencing public relations decision-making and practice
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: ALR103 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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