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ALR103 - Introduction to Public Relations


2021 unit information

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online), CBD*
Trimester 3: Burwood (Melbourne), Cloud (online)

Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: Deirdre Quinn-Allan
Trimester 3: Deirdre Quinn-Allan




Incompatible with:

ALC103, ALR203, ALR403, ALRM103

Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

Trimester 1: 1 x 2-hour seminar per week

Trimester 3: 5 x 4.4-hour intensive workshops (weeks 1, 3, 6, 8 and 10)

Scheduled learning activities - cloud:Online independent and collaborative learning activities including 2-hours of online engagement per week equivalent (including recorded classes, online activities and discussions)


*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery


This unit is an introduction to public relations theory and practice. Students will learn how to apply public relations and communication theories to real world scenarios and produce content relevant to different public relations roles and functions. Topics include media relations, employee relations, community relations, ethics, research and planning. This unit provides a foundation for further study in the field of public relations.


These are the Learning Outcomes (ULO) for this unit

At the completion of this unit, successful students can:

Deakin Graduate Learning Outcomes


Describe the role of a public relations practitioner, and their place in modern society

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication


Describe the role of public relations in business, government and non-government organisations

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication


Develop a public relations plan

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO3: Digital literacy

GLO4: Critical thinking

GLO5: Problem solving


Apply critical thinking to recognise and analyse factors influencing public relations decision-making and practice

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking

GLO5: Problem solving


These Unit Learning Outcomes are applicable for all teaching periods throughout the year


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 (Individual) - Online quiz   20% Information not yet available
Assessment 2 (Individual) - Essay 1500 words 30% Information not yet available
Assessment 3 (Individual) - Planning Project 2000 words 50% Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: ALR103 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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