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2023 unit information
Unit available for enrolment from 2025
Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online
Students must pass two level 2 ADD or ADT units
Students will on average spend 300-hours over the trimester undertaking the teaching, learning and assessment activities for this unit.
1 x 3-hour seminar per week
1 x 3-hour seminar per week (livestreamed with recordings provided)
Creative Design Studio considers the broader applications of all forms of Design in an evolving contemporary environment. This involves negotiating the expectations of industry and the functions, processes, languages and materials of a range of complex design scenarios. Students work with project strategy, incorporating practical and theoretical considerations for physical and digital systems of branding properties and environmental design. This includes the independent and self-directed development of project scope, from inception and ideation and managing workflow, to provide a range of solutions. Demonstrating outcomes within budgets and on time.
Critically analyse the broader applications of communication design in an evolving contemporary environment and apply these to industry expectations
GLO1: Discipline-specific knowledge and capabilities
Research and evaluate expectations of industry and the functions, processes, languages and materials of a range of complex design scenarios
GLO2: Communication
GLO4: Critical thinking
Apply advanced ideation processes and practices that synthesise theory and practice to meet complex design problems through both digital and print methods
GLO3: Digital literacy
Investigate the principles of human-centred design for diverse audiences and/or clients, ethically engaging inclusive practices in global contexts
GLO8: Global citizenship
These Unit Learning Outcomes are applicable for all teaching periods throughout the year.
1200 word or equivalent
Pitch presentation of industry best practice design work based on project parameters
Project design mock up, in correct delivery formats plus presentation of industry best practice design work
1600 word or equivalent
Case for Change pitch presentation of industry best practice design work
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
LEARNING RESOURCES:
Buschgens, M., et al. (2020). "How brand owners construct imaginedworlds with brand visual aesthetics." Journal of Brand Management 27(3):266-283.
Calori, C., & Vanden-Eynden, D. (2015). Signage and wayfinding design : a complete guide to creating environmental graphicdesign systems. Hoboken, New Jersey: John Wiley & SonsIoannides, M. (2018). Digital Cultural Heritage. Springer InternationalPublishing.
Rouse, R. R. R. s., & Holloway-Attaway, L. L. H.-A. s. (2020). A prehistory of the interactive reader and design principles for storytelling in postdigital culture. Book 2.0, 10(1), 7-42. https://doi.org/10.1386/btwo_00018_1
Rowley, J. and S. Hanna (2019). "Branding destinations: symbolic andnarrative representations and co-branding." Journal of Brand Management.
Sullivan, B. a., & Schuh, J. (2016). The design studio method: creative problem solving with UX sketching. Burlington, MA:Focal Press, 2016.
Triggs, E. (2019). Visual rhetoric and semiotics. The Graphic DesignReader. T. Triggs and L. Atzmon. London, United Kingdom, Bloomsbury: 425-431
Walker, S. (2017). "Research in graphic design." The Design Journal 20(5): 549-559.
Wood, D.(2014). Interface design: an introduction to visual communication in UI design. London Fairchild Books, an imprint ofBloomsbury Publishing Plc.
ESSENTIAL LEARNING RESOURCES:
Access to the Adobe Suite + other specialist creative software
RECOMMENDED LEARNING RESOURCES:
Calori, C., & Vanden-Eynden, D. (2015). Signage and wayfinding design : a complete guide to creating environmental graphic design systems.
Hoboken, New Jersey : John Wiley & Sons Ioannides, M. (2018). Digital Cultural Heritage. Springer International Publishing.
Sullivan, B. a., & Schuh, J. (2016). The design studio method: creativeproblem solving with UX sketching. Burlington, MA: Focal Press, 2016.
Triggs, E. (2019). Visual rhetoric and semiotics. The Graphic DesignReader. T. Triggs and L. Atzmon. London, United Kingdom, Bloomsbury:425-431
Walker, S. (2017). "Research in graphic design." The Design Journal 20(5):549-559.
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