Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit. This will include three (3) face-to-face contact hours per week (1 x 3-seminar). Students are expected to complete ten hours per week of independent individual or collaborative study as part of the unit.
1 x 3 hour seminar per week.
This unit is designed to provide a broad exposure to the major topics in the marketing literature, including coverage of recent research in the field. It will provide you with a working knowledge of the important substantive topics and conceptual ideas that underlie contemporary marketing research. The major aims of the unit are to help students: (1) understand the major theories, perspectives and methods employed in the field, including in the key research streams; (2) become a more sophisticated consumer of marketing research via its critical evaluation; and (3) identify theoretical gaps in the extant marketing literature and opportunities for future research.
Assessment 3: (individual) Peer Assessed Reports.
a) Conceptual paper (including revised version based on peer review)
b) Anonymous peer review
Total 7000 words
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement: Complete all assessment tasks.
The texts and reading list for the unit can be found on the University Library via the link below:MMK900 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Click on the fee link below which describes you: