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Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit. This will include three (3) face-to-face contact hours per week (1 x 3-seminar). Students are expected to complete ten hours per week of independent individual or collaborative study as part of the unit.
1 x 3 hour seminar per week.
This unit is designed to provide a broad exposure to the major topics in the marketing literature, including coverage of recent research in the field. It will provide you with a working knowledge of the important substantive topics and conceptual ideas that underlie contemporary marketing research. The major aims of the unit are to help students: (1) understand the major theories, perspectives and methods employed in the field, including in the key research streams; (2) become a more sophisticated consumer of marketing research via its critical evaluation; and (3) identify theoretical gaps in the extant marketing literature and opportunities for future research.
Assessment 3: (individual) Peer Assessed Reports.
a) Conceptual paper (including revised version based on peer review)
b) Anonymous peer review
6000 words
1000 words
Total 7000 words
50%
10%
Total 60%
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement: Complete all assessment tasks.
The texts and reading list for the unit can be found on the University Library via the link below:MMK900 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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