Marketing management

Overview

The Marketing Management major develops students’ ability to understand customers, create value and build strong, lasting brand relationships. Students learn how consumer behaviour, marketing insights, technology, digital content, customer experience, strategic marketing and relationship marketing inform effective marketing decisions. Through applied and industry-relevant learning, students build practical skills in market research, consumer behaviour, campaign strategy, digital marketing, analytics and creative communication. The major culminates in the Marketing Management Project capstone, where students apply their learning to develop evidence-based marketing solutions for contemporary business challenges

Key information

Campuses

Burwood (Melbourne), Waterfront (Geelong), Online

Please check each unit for campus availability as unit enrolment modes may change.

Unit set code

MJ-M37005

Career outcomes

You may find employment as a marketing coordinator, digital marketing specialist, brand manager, market research analyst, customer experience manager, campaign or communications manager