Dr Ahmed Ferdous

STAFF PROFILE

Position

Senior Lecturer In Marketing

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Geelong Waterfront Campus

Contact

ahmed.ferdous@deakin.edu.au
+61 3 522 78188

Research interests

Internal Marketing

Social Business

Value Co-Creation

Sustainable Marketing

Teaching interests

Brand Management

Marketing Management

Strategic Marketing

Publications

Filter by

2016

The effect of mobile technology usage on work engagement and emotional exhaustion in Japan

Dr Yuka Fujimoto, Dr Ahmed Ferdous, Tomoki Sekiguchi, Ly-Fie Sugianto

(2016), Vol. 69, pp. 3315-3323, Journal of business research, Amsterdam, The Netherlands, C1

journal
2015

Addressing the complexities of managing domestic and multinational corporate brands

Morteza Khojastehpour, Dr Ahmed Ferdous, Prof Michael Polonsky

(2015), Vol. 20, pp. 48-62, Corporate communications : an international journal, Bingley, Eng., C1

journal

Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters: the case of African migrant blood donation in Australia

Dr Ahmed Ferdous, Prof Michael Polonsky, Bianca Brijnath, A/Prof Andre Renzaho

(2015), pp. 349-364, Innovations in social marketing and public health communication: improving the quality of life for individuals and communities, Berlin, Germany, B1

chapter

Understanding the dynamics between social entrepreneurship and inclusive growth in subsistence marketplaces

Dr Fara Azmat, Dr Ahmed Ferdous, Prof Paul Couchman

(2015), Vol. 34, pp. 252-271, Journal of public policy & marketing, Ann Arbor, Mich., C1

journal
2014

The impact of frontline employees' perceptions of internal marketing on employee outcomes

Dr Ahmed Ferdous, Prof Michael Polonsky

(2014), Vol. 22, pp. 300-315, Journal of strategic marketing, Abingdon, Eng., C1

journal

Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities

Hussain Rahim, Dr Ahmed Ferdous

(2014), Vol. 14, pp. 431-445, The Marketing Review, Helensburgh, Scotland, C1

journal
2013

Predicting Bangladeshi financial salespeople’s ethical intentions and behavior using the theory of planned behavior: implications for developing countries

Dr Ahmed Ferdous, Prof Michael Polonsky

(2013), Vol. 25, pp. 655-673, Asia Pacific journal of marketing and logistics, Bingley, England, C1

journal

African culturally and linguistically diverse communities’ blood donation intentions in Australia: integrating knowledge into the theory of planned behavior

Prof Michael Polonsky, Dr Andre Renzaho, Dr Ahmed Ferdous, Zoe McQuilten

(2013), Vol. 53, pp. 1475-1486, Transfusion, Chichester, England, C1

journal

Developing an integrative model of internal and external marketing

Dr Ahmed Ferdous, Carmel Herington, Bill Merrilees

(2013), Vol. 21, pp. 637-649, Journal of Strategic Marketing, Abingdon, UK, C1

journal
2012

The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers

Prof Michael Polonsky, A/Prof Andrea Vocino, Stacy Landreth Grau, Romana Garma, Dr Ahmed Ferdous

(2012), Vol. 28, pp. 238-263, Journal of marketing management, Abingdon, England, C1

journal
2011

Organizational internal market orientation (IMO) : developing an integrative framework

Dr Ahmed Ferdous, Prof Michael Polonsky

(2011), pp. 1-9, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth W. A., E1

conference

Profiling contemporary marketing practices in Bangladesh

Dr Ahmed Ferdous, Shahid Hossain

(2011), Vol. 5, pp. 161-171, Journal of Asia business studies, Bingley, England, C1

journal
2010

Applying the theory of planned behavior to explain marketing managers' perspectives on sustainable marketing

Dr Ahmed Ferdous

(2010), Vol. 22, pp. 313-325, Journal of international consumer marketing, Philadelphia, Pa., C1

journal

Towards an understanding of knowledge sharing behavior of CCOs in Bangladesh : a proposed structural equations model

M. Zubair Hossain, Dr Ahmed Ferdous

(2010), pp. -, ICKG 2010 : Empowerment through knowledge transfer and progress through knowledge sharing : Proceedings of the International Conference on Knowledge Globalization, Dhaka, Bangladesh, E1

conference