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Dr Joshua Newton



Associate Dean, Research


Faculty of Business and Law


BL PVC Office


Melbourne Burwood Campus


Dr Joshua Newton completed his PhD in Psychology at Monash University in 2011 and is now a senior lecturer in the Department of Marketing at Deakin University. His research interests include social marketing, particularly in the areas of health and sustainability, and consumer behaviour. Josh has conducted research across a range of social marketing contexts, including physical activity, nutrition, organ donation, sports injury prevention, sexual health, international health, illegal dumping of rubbish, and climate change. He has also published in a range of outlets, including the Journal of Service Research, European Journal of Marketing, Tourism Management, Industrial Marketing Management, Journal of Advertising Research, Journal of Advertising, Journal of Marketing Management, Journal of Business Research, Marketing Letters, and International Marketing Review.

Read more on Joshua's profile

Research interests

  • Social Marketing
  • Consumer Behaviour


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Deck the halls with boughs of holly to soften evaluations of service failure

J Newton, J Wong, R Casidy

(2018), Vol. 21, pp. 389-404, Journal of service research, Thousand Oaks, Calif., C1


This is your stomach speaking: anthropomorphized health messages reduce portion size preferences among the powerless

F Newton, J Newton, J Wong

(2017), Vol. 75, pp. 229-239, Journal of business research, Amsterdam, The Netherlands, C1


Exploring the wicked problem of athlete and consumer vulnerability in sport

K Westberg, C Stavros, A Smith, J Newton, S Lindsay, S Kelly, S Beus, D Adair

(2017), Vol. 7, pp. 94-112, Journal of social marketing, Bingley, Eng., C1


Translating guidelines for the diagnosis and management of sports-related concussion into practice

A Donaldson, J Newton, P McCrory, P White, G Davis, M Makdissi, C Finch

(2016), Vol. 10, pp. 120-135, American journal of lifestyle medicine, London, Eng., C1


Powerlessness following service failure and its implications for service recovery

J Wong, J Newton, F Newton

(2016), Vol. 27, pp. 63-75, Marketing letters, Berlin, Germany, C1


Implementation of concussion guidelines in community Australian Football and Rugby League- the experiences and challenges faced by coaches and sports trainers

J Kemp, J Newton, P White, C Finch

(2016), pp. 305-310, Journal of science and medicine in sport, Chatswood, N.S.W., C1


Evaluating social marketing's upstream metaphor: does it capture the flows of behavioural influence between 'upstream' and 'downstream' actors?

J Newton, F Newton, S Rep

(2016), Vol. 32, pp. 1103-1122, Journal of marketing management, London, Eng., C1


Listerine - for the bridesmaid who's never a bride: disparaging humour increases brand attitude and recall among the powerless

J Newton, J Wong, F Newton

(2016), Vol. 50, pp. 1137-1158, European journal of marketing, Bingley, Eng., C1


Australian Football League concussion guidelines: what do community players think?

P White, A Donaldson, S Sullivan, J Newton, C Finch

(2016), Vol. 2, pp. 1-6, BMJ open sport exercise medicine, London, Eng., C1


Environmental concern and environmental purchase intentions: the mediating role of learning strategy

J Newton, Y Tsarenko, C Ferraro, S Sands

(2015), Vol. 69, pp. 1974-1981, Journal of Business Research, Amsterdam, The Netherlands, C1


The MOVE study: a study protocol for a randomised controlled trial assessing interventions to maximise attendance at physical activity facilities

J Newton, R Klein, A Bauman, F Newton, A Mahal, K Gilbert, L Piterman, M Ewing, R Donovan, B Smith

(2015), Vol. 15, pp. 1-9, BMC public health, London, Eng., C1


A cross-nationally validated decision-making model of environmental coaction

J Newton, F Newton, T Salzberger, M Ewing

(2015), Vol. 32, pp. 350-365, International Marketing Review, C1


The social status of health message endorsers influences the health intentions of the powerless

J Newton, J Wong, F Newton

(2015), Vol. 44, pp. 151-160, Journal of Advertising, Abingdon, Eng., C1


Intention to use sport concussion guidelines among community-level coaches and sports trainers

J Newton, P White, M Ewing, M Makdissi, A Davis Gavin, A Donaldson, S Sullivan, H Seward, C Finch

(2014), Vol. 17, pp. 469-573, Journal of science and medicine in sport, Amsterdam, Netherlands, C1-1


Knowledge about sports-related concussion: is the message getting through to coaches and trainers?

P White, J Newton, M Makdissi, S Sullivan, G Davis, P McCrory, A Donaldson, M Ewing, C Finch

(2014), Vol. 48, pp. 119-124, British Journal of Sports Medicine, London, England, C1-1


Effects of power and individual-level cultural orientation on preferences for volunteer tourism

J Wong, J Newton, F Newton

(2014), Vol. 42, pp. 132-140, Tourism management, Amsterdam, The Netherlands, C1-1


When nutritional guidelines and life collide: family fruit and vegetable socialisation practices in low socioeconomic communities

S Judd, J Newton, F Newton, M Ewing

(2014), Vol. 30, pp. 1625-1653, Journal of marketing management, Abingdon, Eng., C1


How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance

M Ewing, D Stewart, D Mather, J Newton

(2014), Vol. 54, pp. 205-216, Journal of advertising research, New York, N. Y., C1


The dimensional salience solution to the expectancy - value muddle : an extension

J Newton, F Newton, M Ewing

(2014), Vol. 29, pp. 1458-1475, Psychology and health, Abingdon, England, C1


Resolving contradictions in institutional demands through loose coupling

J Newton, M Ewing, P Collier

(2014), Vol. 43, pp. 747-753, Industrial marketing management, Amsterdam, The Netherlands, C1


Skills training to avoid inadvertent plagiarism: results from a randomised control study

F Newton, J Wright, J Newton

(2014), Vol. 33, pp. 1180-1193, Higher education research & development, London, Eng., C1-1


Conceptual overlap between moral norms and anticipated regret in the prediction of intention: implications for theory of planned behaviour research

J Newton, F Newton, M Ewing, S Burney, M Hay

(2013), Vol. 28, pp. 495-513, Psychology and Health, Oxford, Eng., C1-1


Ethical evaluation of audience segmentation in social marketing

J Newton, F Newton, T Turk, M Ewing

(2013), Vol. 47, pp. 1421-1438, European journal of marketing, Bingley, England, C1-1


Social marketing : why injury prevention needs to adopt this behaviour change approach

J Newton, M Ewing, C Finch

(2013), Vol. 47, pp. 665-667, British journal of sports medicine, London, England, C1-1


Gender differences in beliefs about condom use among young, heterosexual Australian adults

F Newton, J Newton, L Windisch, M Ewing

(2013), Vol. 72, pp. 443-449, Health education journal, London, England, C1-1


Evaluating the efficacy of tuberculosis advocacy, communication and social mobilization (ACSM) activities in Pakistan : a cross-sectional study

T Turk, F Newton, J Newton, F Naureen, J Bokhari

(2013), Vol. 13, pp. 1-8, BMC public health, London, England, C1-1


Resolving the theory of planned behaviour's 'expectancy-value muddle' using dimensional salience

J Newton, M Ewing, S Burney, M Hay

(2012), Vol. 27, pp. 588-602, Psychology and Health, Oxford, UK, C1-1


How does the general public view posthumous organ donation? A meta-synthesis of the qualitative literature

J Newton

(2011), Vol. 11, pp. 1-11, BMC public health, London, England, C1-1


A profile of Australian adults who have discussed their posthumous organ donation wishes with family members

J Newton, S Burney, M Hay, M Ewing

(2010), Vol. 15, pp. 470-486, Journal of health communication, Oxford, England, C1-1


Funded Projects at Deakin

Industry and Other Funding

Testing the efficacy of double opt-in and cooling off periods

Dr Paul Harrison, Dr Joshua Newton

  • 2016: $20,000


Principal Supervisor

Kaushalya Nallaperuma

Thesis entitled: The Effect of Power on Consumers¿ Other-Focused Decision-Making

Doctor of Philosophy, Department of Marketing