Dr Joshua Newton



Senior Lecturer in Marketing


Faculty of Business and Law


BL Deakin Business School


Melbourne Burwood Campus


Josh Newton completed his PhD (Psychology) at Monash University in 2011 and is now employed as a Senior Lecturer in the Department of Marketing at Deakin University. His research interests include social marketing, particularly in the areas of health and sustainability, and consumer behaviour. Josh has conducted research across a range of social marketing contexts, including physical activity, nutrition, organ donation, sport injury prevention, sexual health, international health, illegal dumping of rubbish, and climate change. He has also published in a range of outlets, including the European Journal of Marketing, Tourism Management, Industrial Marketing Management, Journal of Advertising Research, Journal of Advertising, Journal of Marketing Management, Journal of Business Research, Marketing Letters, and International Marketing Review.

Read more on Joshua's profile

Research interests

social marketing, consumer behaviour


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Exploring the wicked problem of athlete and consumer vulnerability in sport

Dr Joshua Newton

(2017), Vol. 7, pp. 94-112, Journal of social marketing, Bingley, Eng., C1


Implementation of concussion guidelines in community Australian Football and Rugby League– the experiences and challenges faced by coaches and sports trainers

Joanne Kemp, Dr Joshua Newton, Peta E. White, Prof Caroline Finch

(2016), Vol. 19, pp. 305-310, Journal of Science and Medicine in Sport, Chatswood, N.S.W., C1


Powerlessness following service failure and its implications for service recovery

Dr Jimmy Wong, Dr Joshua Newton, Fiona J Newton

(2016), Vol. 27, pp. 63-75, Marketing letters, Berlin, Germany, C1


Translating guidelines for the diagnosis and management of sports-related concussion into practice

Alex Donaldson, Dr Joshua Newton, Paul McCrory, Peta E. White, Gavin A Davis, Michael Makdissi, Prof Caroline Finch

(2016), Vol. 10, pp. 120-135, American journal of lifestyle medicine, London, Eng., C1


Listerine – for the bridesmaid who’s never a bride: disparaging humour increases brand attitude and recall among the powerless

Dr Joshua Newton, Dr Jimmy Wong, Fiona J Newton

(2016), Vol. 50, pp. 1137-1158, European journal of marketing, Bingley, Eng., C1


Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors?

Dr Joshua Newton, Fiona J Newton, Stephanie Rep

(2016), Vol. 32, pp. 1103-1122, Journal of marketing management, London, Eng., C1


Environmental concern and environmental purchase intentions: the mediating role of learning strategy

Dr Joshua Newton, Yelena Tsarenko, Carla Ferraro, Sean Sands

(2015), Vol. 69, pp. 1974-1981, Journal of Business Research, Amsterdam, The Netherlands, C1


A cross-nationally validated decision-making model of environmental coaction

Dr Joshua Newton, Fiona J Newton, Thomas Salzberger, Michael T Ewing

(2015), Vol. 32, pp. 350-365, International Marketing Review, , C1


The social status of health message endorsers influences the health intentions of the powerless

Dr Joshua Newton, Dr Jimmy Wong, Fiona J Newton

(2015), Vol. 44, pp. 151-160, Journal of Advertising, Abingdon, Eng., C1


The MOVE study: a study protocol for a randomised controlled trial assessing interventions to maximise attendance at physical activity facilities

Dr Joshua Newton, Ruth Klein, Prof Adrian Bauman, Fiona J Newton, Prof Ajay Mahal, Kara Gilbert, Prof Leon Piterman, Michael T Ewing, Robert J Donovan, Ben J Smith

(2015), Vol. 15, pp. 1-9, BMC public health, London, Eng., C1


Knowledge about sports-related concussion: is the message getting through to coaches and trainers?

Peta E. White, Dr Joshua Newton, Michael Makdissi, S John Sullivan, Gavin A Davis, Paul McCrory, Alex Donaldson, Prof Mike Ewing, Prof Caroline Finch

(2014), Vol. 48, pp. 119-124, British Journal of Sports Medicine, London, England, C1-1


Effects of power and individual-level cultural orientation on preferences for volunteer tourism

Dr Jimmy Wong, Dr Joshua Newton, Fiona J Newton

(2014), Vol. 42, pp. 132-140, Tourism management, Amsterdam, The Netherlands, C1-1


How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance

Prof Mike Ewing, Dr David Stewart, Prof Dineli Mather, Dr Joshua Newton

(2014), Vol. 54, pp. 205-216, Journal of advertising research, New York, N. Y., C1


The dimensional salience solution to the expectancy - value muddle : an extension

Dr Joshua Newton, Fiona J Newton, Prof Mike Ewing

(2014), Vol. 29, pp. 1458-1475, Psychology and health, Abingdon, England, C1


Resolving contradictions in institutional demands through loose coupling

Dr Joshua Newton, Prof Mike Ewing, Prof Paul Collier

(2014), Vol. 43, pp. 747-753, Industrial marketing management, Amsterdam, The Netherlands, C1


When nutritional guidelines and life collide: family fruit and vegetable socialisation practices in low socioeconomic communities

Stephanie Judd, Dr Joshua Newton, Fiona J Newton, Prof Mike Ewing

(2014), Vol. 30, pp. 1625-1653, Journal of marketing management, Abingdon, Eng., C1


Skills training to avoid inadvertent plagiarism: results from a randomised control study

Dr Joshua Newton, Jill Wright

(2014), Vol. 33, pp. 1180-1193, Higher education research & development, London, Eng., C1-1


Conceptual overlap between moral norms and anticipated regret in the prediction of intention: implications for theory of planned behaviour research

Dr Joshua Newton, Fiona J Newton, Prof Mike Ewing, Sue Burney, A/Prof Margaret Hay

(2013), Vol. 28, pp. 495-513, Psychology and Health, Oxford, Eng., C1-1


Evaluating the efficacy of tuberculosis advocacy, communication and social mobilization (ACSM) activities in Pakistan : a cross-sectional study

Tahir Turk, Fiona J Newton, Dr Joshua Newton, Farah Naureen, Jodah Bokhari

(2013), Vol. 13, pp. 1-8, BMC public health, London, England, C1-1


Social marketing : why injury prevention needs to adopt this behaviour change approach

Dr Joshua Newton, Prof Mike Ewing, Prof Caroline Finch

(2013), Vol. 47, pp. 665-667, British journal of sports medicine, London, England, C1-1


Ethical evaluation of audience segmentation in social marketing

Dr Joshua Newton, Fiona J Newton, Tahir Turk, Prof Mike Ewing

(2013), Vol. 47, pp. 1421-1438, European journal of marketing, Bingley, England, C1-1


Gender differences in beliefs about condom use among young, heterosexual Australian adults

Fiona J Newton, Dr Joshua Newton, Lydia Windisch, Prof Mike Ewing

(2013), Vol. 72, pp. 443-449, Health education journal, London, England, C1-1


Resolving the theory of planned behaviour's ‘expectancy-value muddle’ using dimensional salience

Dr Joshua Newton, Prof Mike Ewing, Sue Burney, A/Prof Margaret Hay

(2012), Vol. 27, pp. 588-602, Psychology and Health, Oxford, UK, C1-1


How does the general public view posthumous organ donation? A meta-synthesis of the qualitative literature

Dr Joshua Newton

(2011), Vol. 11, pp. 1-11, BMC public health, London, England, C1-1


A profile of Australian adults who have discussed their posthumous organ donation wishes with family members

Dr Joshua Newton, Sue Burney, A/Prof Margaret Hay, Prof Mike Ewing

(2010), Vol. 15, pp. 470-486, Journal of health communication, Oxford, England, C1-1



Industry and Other Funding

Testing the efficacy of double opt-in and cooling off periods

Dr Paul Harrison, Dr Joshua Newton

  • 2016: $20,000


No completed student supervisions to report