Dr Michael Valos

STAFF PROFILE

Position

Senior Lecturer

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Qualifications

Bachelor of Economics, Monash University, 1979
Doctor of Philosophy, Monash University, 1999

Contact

michael.valos@deakin.edu.au
+61 3 924 46168

Biography

Michael has a background in business with positions in the market research industry and the telecommunications industry prior to joining academia.

Read more on Michael's profile

Career highlights

Michael was top student in the Master of Marketing at Monash University.

He has been successful in r egularlyorganising and hosting prestigious highly regarded industry events With regular attendances of up to 140 marketers.

He is co-author of a leading Integrated Marketing Communication textbook

Research interests

Multichannel marketing, Social media, Digital marketing.

Teaching interests

Digital Marketing, Marketing Communication

Units taught

Digital and direct marketing MMK332

Integrated marketing communication MMK393

Online marketing MMK737

Knowledge areas

Multichannel marketing, strategy implementation, marketing information systems, integrated marketing communication, social media

Professional activities

Apart from those mentioned above he is Chair of the Marketing Magazine Industry Advisory Board which includes companies such as ANZ, L'Oreal and AGL.

Media appearances

Michael writes a regular feature in Marketing Magazine which is a leading marketing magazine in Australia reaching 6000 marketers.

Publications

Filter by

2016

Exploring the integration of social media within integrated marketing communication frameworks: perspectives of services marketers

M Valos, F Haji Habibi, R Casidy, C Driesener, V Maplestone

(2016), Vol. 34, pp. 19-40, Marketing intelligence and planning, Bingley, Eng., C1

journal
2015

Senior marketers' insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions

M Valos, M Polonsky, F Mavondo, J Lipscomb

(2015), Vol. 31, pp. 713-746, Journal of marketing management, London, Eng., C1

journal

E-marketing orientation and social media implementation in B2B marketing

F Haji Habibi, C Hamilton, M Valos, M Callaghan

(2015), Vol. 27, pp. 1-18, European business review, Bingley, Eng., C1

journal

Integrating online communities within business-to-business marketing communications: an exploratory study

M Valos, P Turner, H Scheepers, R Stockdale

(2015), Vol. In press, pp. 1-19, Journal of Marketing Communications, Oxford, Eng., C1

journal
2012

Getting generation Y to attend : friends,interactivity and half-time entertainment

D Bednall, M Valos, S Adam, C McLeod

(2012), Vol. 15, pp. 80-90, Sport management review, Oxford, England, C1

journal

Understanding the role of social media monitoring in generating external intelligence

M Mayeh, R Scheepers, M Valos

(2012), pp. 1-10, ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012, Geelong, Victoria, E1

conference
2011

The role of entrepreneurial marketing in social media

M Valos, A Maritz, H Frederick

(2011), pp. 683-695, AGSE 2011 : Proceedings of the 8th International Entrepreneurship Research Exchange, Swinburne University of Technology, Melbourne, E1

conference
2010

The alignment of market research with business strategy and CRM

M Valos, D Bednall

(2010), Vol. 18, pp. 187-199, Journal of strategic marketing, Abingdon, England, C1

journal

Marketers' perceptions of the implementation difficulties of multichannel marketing

M Valos, M Polonsky, G Guersen, A Zutshi

(2010), Vol. 18, pp. 417-434, Journal of strategic marketing, Abingdon, England, C1

journal

Practitioner prognostications on the future of online marketing

M Valos, M Ewing, I Powell

(2010), Vol. 26, pp. 361-376, Journal of marketing management, Abingdon, England, C1

journal

A discursive approach to entrepreneurial marketing : integrating academic and practice theory

A Maritz, H Frederick, M Valos

(2010), Vol. 17, pp. 74-86, Small enterprise research, Waikato, New Zealand, C1

journal
2009

Structure, people and process challenges of mutichannel marketing : insights from marketers

M Valos

(2009), Vol. 16, pp. 197-206, Journal of database marketing & customer strategy management, London, England, C1

journal
2008

A qualitative study of multi-channel marketing performance measurement issues

M Valos

(2008), Vol. 15, pp. 239-248, Journal of database marketing & customer strategy management, Basingstoke, England, C1

journal
2007

The impact of Porter's strategy types on the role of market research and customer relationship management

M Valos, D Bednall, B Callaghan

(2007), Vol. 25, pp. 147-156, Marketing intelligence & planning, Bingley, England, C1

journal

An analysis of the antecedents influencing female attendance at sporting events

J Hall, B O'Mahony, P Oppenheim, M Valos

(2007), Fourth International Event Research Conference : re-evaluating the city/town : events as a catalyst for change, 11th to 12th July, 2007, Melbourne Australia, Melbourne, Victoria, E1

conference
2006

The research buyer's perspective of market research effectiveness

D Bednall, M Valos, B Callaghan, L Brennan

(2006), Vol. 14, pp. 33-45, Australasian journal of market & social research, Glebe, N.S.W., C1

journal

An integrative marketing channel performance measurement framework

M Valos, A Vocino

(2006), Vol. 14, pp. 17-28, Journal of database marketing & customer strategy management, London, England, C1

journal

An empirical analysis of attendance factors relating to the female sports market

J Hall, G O`Mahony, P Oppenheim, M Valos

(2006), CAUTHE 2006 : To the City and Beyond : Proceedings of the 16th Council for Hospitality and Tourism Educators Conference, Melbourne, Vic., E1

conference

In search of a future strategy for market research services : clients' views on market research suppliers

L Brennan, B Callaghan, M Valos, D Bednall

(2006), Vol. 23, pp. 9-18, Canadian journal of marketing research, Toronto, Canada, C1

journal
2005

Marketing research performance and strategy

D Bednall, M Valos

(2005), Vol. 54, pp. 438-450, International journal of productivity and performance management, Bingley, England, C1

journal

Market research effectiveness : the effects of organisational structure, resource allocation and strategic type

M Valos, D Bednall

(2005), Vol. 13, pp. 11-27, Australasian journal of market & social research, Glebe, N.S.W., C1

journal

Market research effectiveness and strategy : the buyer's perspective

D Bednall, M Valos

(2005), pp. 1-12, Marketing : Building Business, Shaping Society. Proceedings of the 2005 Academy of Marketing Conference, Dublin, Ireland, E1

conference
2004

Differences in the role of market research and internal CRM according to strategy type

M Valos, D Bednall, B Callaghan

(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Wellington, New Zealand, E1

conference

Differences between differentiators and cost leaders in market research and internal CRM usage

M Valos, D Bednall, B Callaghan

(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Wellington, New Zealand, E1

conference

Management of the market research function in client firms

D Bednall, M Valos, B Callaghan

(2004), pp. 185-193, 2004 AMA Educators' proceedings: enhancing knowledge development in marketing, Boston, Mass., E1

conference

Market research performance and strategy

D Bednall, M Valos

(2004), pp. 99-106, Performance measurement and management: public and private: papers from the fourth international conference on performance measurement and management, Edinburgh, Scotland, E1

conference
2003

The relationship between channel metrics, strategy and marketing performance

M Valos, C Dubelaar

(2003), pp. 466-476, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1

conference

The relationship between business unit strategy and the use of market research

M Valos, D Bednall

(2003), pp. 1610-1616, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1

conference

Aligning marketing strategy and marketing implementation for marketing performance

M Valos, F Mavondo

(2003), pp. 2380-2387, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1

conference
2002

Differentiate or die or be 'stuck in the middle' and survive!

M Valos, F Mavondo

(2002), pp. 2211-2217, ANZMAC 2002 conference proceedings, Melbourne, Victoria, E1

conference

Grants

Industry and Other Funding

Toddler Feeding Study

Dr Michael Valos, Prof Tony Worsley, A/Prof David Bednall

  • 2007: $10,000

Generation Y Leisure Decision Making: Sources of Influence

A/Prof David Bednall, Dr Michael Valos, A/Prof Kate Moore, A/Prof Stewart Adam

  • 2006: $26,631

Building differentiated relationships with insurance brokers through segmented marketing activities

Dr Michael Valos, Dr Riza Casidy

  • 2014: $17,520

Understanding the changing behaviour of SME customers

Dr Michael Valos, Mr Michael Callaghan, Dr Alvin Lee

  • 2016: $7,244
  • 2015: $34,578

Research to develop a trust mark for the Murrumbidgee Irrigation Area

Dr Alvin Lee, Dr Michael Valos

  • 2017: $23,000

Supervisions

Associate Supervisor
2016

Maral Mayeh

Thesis entitled: A theoretical model of social media monitoring capability: Exploring its components and potential impact on organizational competitiveness

Doctor of Philosophy, Dept. of Information Systems & Business Analytics