Dr Michael Valos

STAFF PROFILE

Position

Senior Lecturer

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Qualifications

Bachelor of Economics, Monash University, 1979
Doctor of Philosophy, Monash University, 1999

Contact

michael.valos@deakin.edu.au
+61 3 924 46168

Biography

Michael has a background in business with positions in the market research industry and the telecommunications industry prior to joining academia.

Read more on Michael's profile

Career highlights

Michael was top student in the Master of Marketing at Monash University.

He has been successful in r egularlyorganising and hosting prestigious highly regarded industry events With regular attendances of up to 140 marketers.

He is co-author of a leading Integrated Marketing Communication textbook

Research interests

Multichannel marketing, Social media, Digital marketing.

Teaching interests

Digital Marketing, Marketing Communication

Units taught

Digital and direct marketing MMK332

Integrated marketing communication MMK393

Online marketing MMK737

Knowledge areas

Multichannel marketing, strategy implementation, marketing information systems, integrated marketing communication, social media

Professional activities

Apart from those mentioned above he is Chair of the Marketing Magazine Industry Advisory Board which includes companies such as ANZ, L'Oreal and AGL.

Media appearances

Michael writes a regular feature in Marketing Magazine which is a leading marketing magazine in Australia reaching 6000 marketers.

Publications

Filter by

2016

Exploring the integration of social media within integrated marketing communication frameworks: perspectives of services marketers

Dr Michael Valos, Ms Fatemeh Haji Habibi, Dr Riza Casidy, Dr Carl Driesener, Ms Vanya Maplestone

(2016), Vol. 34, pp. 19-40, Marketing intelligence and planning, Bingley, Eng., C1

journal
2015

Senior marketers’ insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions

Dr Michael Valos, Prof Michael Polonsky, Felix Mavondo, Mr John Lipscomb

(2015), Vol. 31, pp. 713-746, Journal of marketing management, London, Eng., C1

journal

E-marketing orientation and social media implementation in B2B marketing

Fatimeh Haji Habibi, Miss Caroline Hamilton, Dr Michael Valos, Mr Michael Callaghan

(2015), Vol. 27, pp. 1-18, European business review, Bingley, Eng., C1

journal

Integrating online communities within business-to-business marketing communications: an exploratory study

Dr Michael Valos, Dr Paul Turner, Helana Scheepers, Rosemary Stockdale

(2015), Vol. In press, pp. 1-19, Journal of marketing communications, Oxford, Eng., C1

journal
2012

Getting generation Y to attend : friends,interactivity and half-time entertainment

A/Prof David Bednall, Dr Michael Valos, A/Prof Stewart Adam, Colin McLeod

(2012), Vol. 15, pp. 80-90, Sport management review, Oxford, England, C1

journal

Understanding the role of social media monitoring in generating external intelligence

Ms Maral Mayeh, Prof Rens Scheepers, Dr Michael Valos

(2012), pp. 1-10, ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012, Geelong, Vic., E1

conference
2011

The role of entrepreneurial marketing in social media

Dr Michael Valos, A. Maritz, Prof Howard Frederick

(2011), pp. 683-695, AGSE 2011 : Proceedings of the 8th International Entrepreneurship Research Exchange, Melbourne, Vic., E1

conference
2010

The alignment of market research with business strategy and CRM

Dr Michael Valos, A/Prof David Bednall

(2010), Vol. 18, pp. 187-199, Journal of strategic marketing, Abingdon, England, C1

journal

Marketers' perceptions of the implementation difficulties of multichannel marketing

Dr Michael Valos, Prof Michael Polonsky, A/Prof Gus Geursen, A/Prof Ambika Zutshi

(2010), Vol. 18, pp. 417-434, Journal of strategic marketing, Abingdon, England, C1

journal

Practitioner prognostications on the future of online marketing

Dr Michael Valos, Prof Mike Ewing, Irene Powell

(2010), Vol. 26, pp. 361-376, Journal of marketing management, Abingdon, England, C1

journal

A discursive approach to entrepreneurial marketing : integrating academic and practice theory

A. Maritz, Prof Howard Frederick, Dr Michael Valos

(2010), Vol. 17, pp. 74-86, Small enterprise research, Waikato, New Zealand, C1

journal

Practitioner prognostications on the future of online marketing

Dr Michael Valos, Prof Mike Ewing, Irene Powell

(2010), Vol. 26, pp. 361-376, Journal of Marketing Management, Oxford, England, C1-1

journal
2009

Structure, people and process challenges of mutichannel marketing : insights from marketers

Dr Michael Valos

(2009), Vol. 16, pp. 197-206, Journal of database marketing & customer strategy management, London, England, C1

journal
2008

A qualitative study of multi-channel marketing performance measurement issues

Dr Michael Valos

(2008), Vol. 15, pp. 239-248, Journal of database marketing & customer strategy management, Basingstoke, England, C1

journal
2007

The impact of Porter's strategy types on the role of market research and customer relationship management

Dr Michael Valos, A/Prof David Bednall, Bill Callaghan

(2007), Vol. 25, pp. 147-156, Marketing intelligence & planning, Bingley, England, C1

journal

An analysis of the antecedents influencing female attendance at sporting events

Prof John Hall, Barry O'Mahony, A/Prof Peter Oppenheim, Dr Michael Valos

(2007), pp. -, Fourth International Event Research Conference : re-evaluating the city/town : events as a catalyst for change, 11th to 12th July, 2007, Melbourne Australia, Melbourne, Vic., E1

conference
2006

In search of a future strategy for market research services : clients' views on market research suppliers

Linda Brennan, Bill Callaghan, Dr Michael Valos, A/Prof David Bednall

(2006), Vol. 23, pp. 9-18, Canadian journal of marketing research, Toronto, Canada, C1

journal

An empirical analysis of attendance factors relating to the female sports market

Prof John Hall, G. Barry O`Mahony, A/Prof Peter Oppenheim, Dr Michael Valos

(2006), pp. -, CAUTHE 2006 : To the City and Beyond : Proceedings of the 16th Council for Hospitality and Tourism Educators Conference, Melbourne, Vic., E1

conference

The research buyer's perspective of market research effectiveness

A/Prof David Bednall, Dr Michael Valos, Bill Callaghan, Linda Brennan

(2006), Vol. 14, pp. 33-45, Australasian journal of market & social research, Glebe, N.S.W., C1

journal

An integrative marketing channel performance measurement framework

Dr Michael Valos, A/Prof Andrea Vocino

(2006), Vol. 14, pp. 17-28, Journal of database marketing & customer strategy management, London, England, C1

journal
2005

Market research effectiveness and strategy : the buyer's perspective

A/Prof David Bednall, Dr Michael Valos

(2005), pp. 1-12, Marketing : Building Business, Shaping Society. Proceedings of the 2005 Academy of Marketing Conference, Helensburgh, Scotland, E1

conference

Marketing research performance and strategy

A/Prof David Bednall, Dr Michael Valos

(2005), Vol. 54, pp. 438-450, International journal of productivity and performance management, Bingley, England, C1

journal

Market research effectiveness : the effects of organisational structure, resource allocation and strategic type

Dr Michael Valos, A/Prof David Bednall

(2005), Vol. 13, pp. 11-27, Australasian journal of market & social research, Glebe, N.S.W., C1

journal
2004

Market research performance and strategy

A/Prof David Bednall, Dr Michael Valos

(2004), pp. 99-106, Performance measurement and management: public and private: papers from the fourth international conference on performance measurement and management, Cranfield, England, E1

conference

Differences between differentiators and cost leaders in market research and internal CRM usage

Dr Michael Valos, A/Prof David Bednall, Bill Callaghan

(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Dunedin, N.Z., E1

conference

Differences in the role of market research and internal CRM according to strategy type

Dr Michael Valos, A/Prof David Bednall, Bill Callaghan

(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Dunedin, N.Z., E1

conference

Management of the market research function in client firms

A/Prof David Bednall, Dr Michael Valos, Bill Callaghan

(2004), pp. 185-193, 2004 AMA Educators' proceedings: enhancing knowledge development in marketing, Boston, Mass., E1

conference
2003

The relationship between channel metrics, strategy and marketing performance

Dr Michael Valos, Prof Chris Dubelaar

(2003), pp. 466-476, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Dunedin, N.Z., E1

conference

The relationship between business unit strategy and the use of market research

Dr Michael Valos, A/Prof David Bednall

(2003), pp. 1610-1616, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Dunedin, N.Z., E1

conference

Aligning marketing strategy and marketing implementation for marketing performance

Dr Michael Valos, Felix Mavondo

(2003), pp. 2380-2387, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, S.A., E1

conference
2002

Differentiate or die or be 'stuck in the middle' and survive!

Dr Michael Valos, Felix Mavondo

(2002), pp. 2211-2217, ANZMAC 2002 conference proceedings, Dunedin, N.Z., E1

conference