USA Study Program

Travel and study marketing in the USA

For over ten years, the Deakin Graduate School of Business (DGSB) has successfully conducted international study tours. A marketing study tour to the USA will again be offered from 21 June to 4 July 2014.

Program overview

Statue of LibertyThe study program offers students a valuable opportunity to learn how business operates in the USA, and students build strong business networks. This experience is a distinct advantage for business students as the effects of globalisation necessitate being able to operate in a range of cultural environments.

The itinerary will include*:

  • A series of classes provided by academic staff from Deakin University, Columbia University, and the University of California Los Angeles.
  • Guest lectures and seminars delivered by senior multi national corporation managers.
  • Site visits to a range of specially selected Fortune 500 business organisations, and to the world's outstanding business schools in a trip which takes in New York, Chicago & Los Angeles.
  • Time to explore the famous locations in these cities and tourist sites.

New York

New York City, with a population of over 8 million people, is the most populous city in the USA. NYC is the leading centre of banking, finance and communication in the USA and the location of the New York Stock Exchange, the largest stock exchange in the world by dollar volume. Many of the world's largest corporations are based in the city. New York is also home to many universities including the Ivy League universities of Columbia University in New York City and Cornell University in Ithaca.

Chicago

Chicago is the most populous city in the Midwestern USA and the third most populous in the USA, after New York City and Los Angeles. The city is a centre for services, business and finance. The city and its surrounding metropolitan area are home to the second largest labour pool in the United States with approximately 4.25 million workers. Chicago is also home to many fortune 500 companies.

Los Angeles

Los Angeles is a world centre of business, international trade, entertainment, culture, media, fashion, science, technology, and education. It is home to renowned institutions covering a broad range of professional and cultural fields, and is one of the most substantial economic engines within the United States.

*Note: All site visits are subject to change

Units offers

The program is offered during Trimester 2 to postgraduate students from Australian or international universities. Student should nominate their preferred unit(s) of study when they submit their application or expression of interest. Successful applicants will be notified and manually enrolled by staff.

Marketing Management

Unit Chair: Associate Professor Wayne Binney

The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. The unit will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This unit covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy.

Assessment: Group assignment, individual assignment and test

Relevant for:

  • Postgraduate Business students as core unit or elective in their Master's degree
  • All other Masters students as a general elective (with approval from their academic coordinator)

International Marketing

Unit Chair: Professor John Hall

International marketing is the process of planning and conducting transactions across national boundaries to create exchanges and satisfy the objectives of the parties involved in the exchange. International marketing is a sub-set of international business. The unit deals with the marketing activities and the management of those activities in foreign markets. The depth and breadth of a business' involvement in marketing activities in foreign markets depends on many factors, e.g., its size, resources and extent of international experiences. This unit will emphasise issues relating to small firms and exporting.

Assessment: Group assignment, individual assignment and test

Relevant for:

  • Postgraduate Business students as core unit or elective in their Master's degree
  • All other Masters students as a general elective (with approval from their academic coordinator)

Costs

The approximate cost* of the 2014 program tour will be A$5000.

Included in the cost is:

  • Twin share accommodation (single rooms available for an extra cost)
  • Daily breakfast
  • Airport transfers in New York, Chicago and Los Angeles
  • Transport to all program activities
  • Industry and academic visits
  • Tourist activities
  • Deakin Travel Insurance

Items not included in the price and that students should allow for are:

  • Flights to and from USA
  • Passport and Visa fees
  • Spending money
  • Meals not specified on the itinerary
  • Textbooks
  • Tuition fees for unit/s enrolment

*Please note: Final costs will be advised once itinerary has been finalised as some costs associated with the tour are subject to currency fluctuations.

See How to Apply for relevant payment dates and refund policies.

How to apply

ChicagoAs interest in the program is high, and we can only take 25 students, we suggest you submit your application as soon as possible.

Step 1

Express your interest by emailing the Study Program Manager with following details:

  • Last name
  • First name
  • Student ID
  • Degree name and code
  • Subject choice - MPT732 and/or MPT736

Step 2

For Deakin students - proceed directly to Step 3.

For Non Deakin students - complete the Deakin cross-institutional form (PDF, 195.0 KB) and supply a current transcript from your University to the Study Program Manager.

Step 3

Once your eligibility has been confirmed by the Study Program Manager you will be sent an application form and be asked to provide the following:

  • 1 recent passport size photograph of yourself
  • Certified photocopy of your passport
  • $1000 deposit*

*Please note: that the deposit is non-refundable

Important dates:

  • 2 May 2014 - Application closing date
  • 16 May 2014 - Final payment due
  • 21 June 2014 - Program commences in New York
  • 4 July 2014 - Program concludes

Contact us

Study Program Manager
Deakin Graduate School of Business, Lb3.408
Deakin University
221 Burwood Highway
Burwood VIC 3125
Telephone +61 3 9244 5167
Email dgsb-sp@deakin.edu.au

Visit our Study Tours page and theStudy Abroad website for more information on international programs offered by the Faculty of Business and Law and the University. You can also check out what other Deakin students have to say about their international experiences on deakinabroad.deakin.edu.au.

Page custodian: Faculty of Business & Law
Last updated:

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