Enter a leadership role in the sport industry by studying a course ranked in the world’s top 10.
Deakin is a leader in sport management education according to the prestigious SportBusiness International (SBI) journal. Deakin’s Master of Business (Sport Management) is the only Australian program to make the top 25 in SBI’s rankings.
Importantly, graduates of the Master of Business (Sport Management) rank in the top 5 for average salaries three years after graduation, compared with their peers working in sport business around the globe.
Australia has one of the strongest sporting sectors in the world. Underpinning this multi-billion dollar industry are the business professionals who provide direction and leadership to sporting organisations across the country. You can study at Deakin’s Melbourne Burwood Campus, or online through Deakin’s Cloud Campus.
This course develops business and leadership skills to effectively manage sport organisations. Whether it’s at the elite, semi-elite or recreational levels, sport management at Deakin prepares you to deliver on all strategic dimensions of the industry – in areas such as marketing and promotions, governance and management, facilities and events, as well as participation development.Read More
To complete the Master of Business (Sport Management), students must attain a total of 16 credit points, consisting of 10 credit points of core units and 6 credit points of elective units. Most units (think of units as 'subjects') are equal to 1 credit point.
Students are introduced to research tools and techniques in core units of the course where they learn analytic skills and the practical application of those skills in professional contexts. They must also complete advanced level units and a capstone unit that require them to integrate the skills learnt over their course of study and produce applied pieces of research with reference to prevailing literature.
Plus 6 credit points of general postgraduate elective units
Recommended Sport Management elective units:
Campuses by intake
Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.
Trimester 1 - March
- Start date: March
- Available at:
- Burwood (Melbourne)
- Cloud Campus
Trimester 2 - July
- Start date: July
- Available at:
- Burwood (Melbourne)
- Cloud Campus
Please note: There will be one core unit on offer in Trimester 3, MPE781 - Economics for Managers.
Additional course information
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
All applicants must meet the minimum English language requirements.
Minimum entry requirements
- Bachelor Degree or other qualification at a higher AQF level in any discipline OR
- Successful completion of Masters Qualifying Program (or MQP Extended) OR
- Other evidence of academic capability judged to be equivalent
For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit Deakin Policy Library.
IELTS / English language requirements
Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.
It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.
Deakin offers many courses which can be studied by distance education overseas.
However, international students living in Australia must, in each compulsory trimester (that is, Trimesters 1 and 2), enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered via Cloud (online). International students are not permitted to do more than 25% of their total course via Cloud (online) learning. Best practice is to enrol in mostly Campus located units in each compulsory trimester.
In a non-compulsory trimester (Trimester 3), international students may study Cloud (online) units only.
Fees and scholarships
Learn more about fees and your options for paying.
The tuition fees you pay are calculated depending on the course you choose.
The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.
Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.
You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.
Learn more about fees and available payment options.
A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
|Graduate Learning Outcome||Course Learning Outcome|
|Discipline specific knowledge and capabilities||Develop a comprehensive understanding of the elements of management that are unique to the sport business through analysis and application of theory from business and allied disciplines in order to provide effective management and leadership in sport organisation.|
|Communication||Develop advanced written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings.|
|Digital literacy||Select and use appropriate digital technologies to manage and disseminate relevant information to stakeholders in the sport industry.|
|Critical thinking||Demonstrate a specialised set of high order cognitive and technical skills including critical analysis and problem solving skills for managing in the sport industry.|
|Problem solving||Identify and address issues, create high quality solutions towards commercial and social improvements and implement efficient strategic and operational outcomes in the sport industry.|
|Self management||Demonstrate advanced skills to work independently and take responsibility for continuing professional development.|
|Teamwork||Work with others to contribute to collaborative outcomes and be able to take on roles towards demonstration of leadership within the sport industry.|
|Global citizenship||Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural) in the sport industry.|
How to apply
Apply direct to Deakin
Applications must be made directly to the University through the Applicant Portal. For information on the application process and closing dates, see the Apply web page. Please note that closing dates may vary for individual courses.
Need more information on how to apply?
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* A shorter course duration is available to students entering from a same discipline background. A ‘same discipline’ award for this course is a Bachelor degree in the Sport Management discipline.
^ Relevant work experience is determined as supervisory/managerial/senior voluntary role.
- Graduate Certificate of Business (Sport Management) (M518)
Credit for prior learning
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit for prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit for prior learning.
Your credit for prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
The Master of Business (Sport Management) degree consist of 16 credit points, however some students may be eligible to earn the degree with 12 credit points depending on previous studies and work experience by attaining 4 credit points of entry credit.
Four credit points will be granted and recognised as entry credit at the point of admission for students admitted on basis of:
- a cognate bachelors degree or cognate graduate certificate or AQF equivalent; or
- a bachelors degree or AQF equivalent + 3 years related work experience in a supervisory/managerial/senior voluntary role; or
- a graduate certificate in a non-cognate area + 5 years related work experience in a supervisory/managerial/senior voluntary role.
For entry credit to be applicable, cognate study has been determined to include prior qualifications in the Sport Management discipline.