Key facts
Locations
OnlineCourse overview
Build your career in the business of sport with Deakin's Graduate Certificate of Business (Sport Management). Designed for professionals looking to enter or advance within the sport industry, this course develops the practical business and management skills needed to support sport organisations, events and programs in a competitive and evolving sector.
You will explore key areas of sport management, including marketing, operations and strategy, while building an understanding of how sport is structured, governed and delivered in Australia. Complete this focused postgraduate qualification in a short timeframe and gain industry-relevant skills that can enhance your career opportunities or provide a pathway into the Master of Business (Sport Management).
Current Deakin students
To access your official course details for the year you started your degree, please visit the handbook
- Award granted
- Graduate Certificate of Business (Sport Management)
- Year
2027 course information
- Deakin code
- M518
- Level
- Postgraduate (Graduate Certificate and Graduate Diploma)
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8
Flexible course delivery
Deakin’s blend of online and on-campus learning means you can balance work, study and personal development. Achieve work-life balance – study with Deakin's dedicated support and flexible learning options.
Course structure
To complete the Graduate Certificate of Business (Sport Management) you must pass 4 credit points. This includes:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in your first study period
- 3 credit points of core units
- 1 credit point of course elective units.
Most units are equal to one credit point.
Students are required to meet the University's academic progress and conduct requirements.
Intakes by location
The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.
- Start date: March
- Available at:
- Online
This course is available for part-time study only in Trimester 1
- Start date: July
- Available at:
- Online
Full-time study is available to students commencing only in Trimester 2
This course is offered part-time in Trimester 1 and full-time in Trimester 2 and Trimester 3. Note: Trimester 3 intake is available to domestic students only.
Course duration
Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Work experience
This course does not require students to complete compulsory work integrated learning units.
Entry requirements
Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements or higher to be considered for selection, but this does not guarantee admission.
A combination of qualifications and experience may be deemed equivalent to minimum academic requirements.
To be considered for admission to this degree you will need to meet at least one of the following criteria:
- completion of a bachelor degree or higher
- at least two years’ relevant work experience (or part-time equivalent)
To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:
- bachelor degree from a recognised English-speaking country
- IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent
- other evidence of English language proficiency (learn more about other ways to satisfy the requirements)
Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning.
Not sure if you can get into Deakin postgraduate study? Postgraduate study doesn’t have to be a balancing act; we provide flexible course entry and exit options based on your desired career outcomes and the time you are able to commit to your study.
Recognition of prior learning
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of prior learning.
Your Recognition of prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.
You can also refer to the recognition of prior learning (RPL) system which outlines the credit that may be granted towards a Deakin University degree.
Fees and scholarships
Fee information
Estimated tuition fee - full-fee paying place
$24,000 AUD
Learn more about fees and your options for paying.
The estimated tuition fee above is based on a typical first-year full-time enrolment of 4 credit points undertaken within the same academic year and is provided as a guide only. Your tuition fees are determined by your course and unit enrolment. Your tuition fees will vary depending on your study load, the course duration, and any approved recognition of prior learning.
Scholarship options
Deakin scholarships recognise your hard work and achievements. Our support can ease the financial pressure of studying in Australia so you stay focused on your success. Numbers are limited, so apply early for the best chance.
Postgraduate bursary
We love welcoming Deakin alumni back to continue their journey with us. If you're starting a postgraduate award course, you may be eligible for a 10% discount on your enrolment fees, applied per unit. It's our way of supporting your next step.
Apply now
Apply directly to Deakin
Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service.
We recommend engaging with a Deakin Authorised Agent who can assist you with the process and submit the application.
Pathways
This course can be a pathway to:
Master of Business (Sport Management) (M748)
Further study options
Career outcomes
The Graduate Certificate is ideal for those beginning a career in sport management or looking to transition into the field.
Career opportunities include:
- sport marketing and sponsorship manager
- sport business consultant or analyst
- club or league operations manager
- athlete development manager
- event and venue operations manager
- sport partnerships and commercial manager
- player agent
- policy and planning advisor (sport and recreation)
- high performance program manager
- community engagement or development officer
- sport public relations or social media manager.
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
| Course Learning Outcomes |
|---|
| Develop a comprehensive understanding of the elements of management that are unique to the sport business through analysis and application of theory from business and allied disciplines in order to provide effective management and leadership in sport organisations. |
| Develop advanced written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings. |
| Demonstrate a specialised set of high order cognitive and technical skills including critical analysis and problem-solving skills for managing in the sport industry. |
| Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural) in the sport industry. |
Note – From 2026, Deakin commenced introducing Graduate Attributes (GAs), which define the distinctive characteristics of a Deakin graduate. You may notice some courses still refer to Graduate Learning Outcomes (GLOs) during this transition period.
*Deakin references data from a range of government, higher education and reputable media sources. Learn more about our achievements on our University rankings page, or explore our sources page for supporting references.
