MMK217 - Retail Management
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| Previously coded as: | MMK226 |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil |
| Corequisite: | MMK101 |
| Incompatible with: | MMK226 |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 1 hour on-campus lecture (recordings provided) and 1 x 2 hour on-campus seminar (recordings provided) each week |
| Scheduled learning activities - online | 1 x 1 hour recorded lecture and 1 x 2 hour online seminar (recordings provided) each week. |
Content
This unit introduces the students to retailing from a managerial perspective. This includes the historical overview of retailing, the structure of retail organisations, current issues and challenges in the retail industry, developing effective retail pricing, promotion, brand, communication strategies, merchandise management, logistics, customer service, store design, and retail performance monitoring.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
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