Biography
Ali Tamaddoni is an Associate Professor in the Department of Marketing, Deakin Business School. His research interests include churn management, customer analytics and User-Generated Content (UGC). Ali's work has been published in the Journal of Marketing Research, Journal of Service Research, and Decision Support Systems, among others.
Read more on Ali's profileResearch interests
- Customer Analytics
- Customer Churn Modeling
Affiliations
- Member, Australian Computer Society.
Teaching interests
- Marketing Analytics
- Customer Analytics
Units taught
- MIS784 - Marketing Analytics
- MIS384 - Marketing Analytics
- MIS771 - Descriptive Analytics and Visualization
- MIS793 - Business Analytics Project
Conferences
- Stakhovych, S. and Tamaddoni, A., 'Effects of Customer Credits as Service Failure Recovery Solution on Customer Churn and Purchases', INFORMS Marketing Science Conference, USA, 7-10 June 2017.
- Stakhovych, S., Tamaddoni Jahromi, A., and Ewing, M., 'Towards More Accurate and Profitable Customer Churn Prediction', INFORMS Marketing Science Conference, USA, 18-20 June 2015.
- Tamaddoni Jahromi, A., Stakhovych, S. and Ewing, M., 'Predicting customer churn: Old techniques are still alive', American Marketing Association, Summer Marketing Educators’ Conference, USA, 9-11 August 2013.
- Tamaddoni Jahromi, A., Stakhovych, S. and Ewing, M., 'Customer churn models: A comparison of probability and data mining approaches. Academy of Marketing Science, World Marketing Congress, Australia, 17-20 July 2013.
Professional activities
Awards
- Best Reviewer Award in the track of Marketing Analytics, Methods, and Modelling, ANZMAC 2018 Conference.
- Best Paper Award in Business-to-Business Marketing, Academy of Marketing Conference, UK, 2008.
Publications
Investigating the effect of status changes in review platforms
Ali Tamaddoni, Satheesh Seenivasan, Jason Pallant, Bernd Skiera
(2022), pp. 1-21, International Journal of Research in Marketing, Amsterdam, The Netherlands, C1
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
S Montazeri, A Tamaddoni, S Stakhovych, M Ewing
(2021), Vol. 58, Journal of Retailing and Consumer Services, C1
Religious Belief, Religious Priming, and Negative Word of Mouth
R Casidy, A Duhachek, V Singh, A Tamaddoni
(2021), Vol. 58, pp. 762-781, Journal of Marketing Research, London, Eng., C1
Predicting Season Ticket Holder Retention Using Rich Behavioral Data
Adam Karg, Ali Tamaddoni, Heath McDonald, Michael Ewing
(2021), Vol. 35, pp. 426-439, JOURNAL OF SPORT MANAGEMENT, C1
Mix&Match: A Resource-Based Complaint Recovery Framework for Tangible Compensation
S Stakhovych, A Tamaddoni
(2020), Vol. 23, pp. 337-352, Journal of Service Research, C1
The impact of advertising on market share: Controlling for clutter, familiarity, and goodwill decay
N De Canha, M Ewing, A Tamaddoni
(2020), Vol. 60, pp. 87-103, Journal of Advertising Research, New York, N.Y., C1
S Kim, E Maslowska, A Tamaddoni
(2019), Vol. 116, pp. 114-124, Decision support systems, Amsterdam, The Netherlands, C1
M Mahdiloo, O Ngwenyama, R Scheepers, A Tamaddoni
(2018), Vol. 205, pp. 244-255, International Journal of Production Economics, C1
The impact of personalised incentives on the profitability of customer retention campaigns
A Tamaddoni, S Stakhovych, M Ewing
(2017), Vol. 33, pp. 327-347, Journal of marketing management, Abingdon, Eng., C1
Comparing churn prediction techniques and assessing their performance: a contingent perspective
A Tamaddoni, S Stakhovych, M Ewing
(2016), Vol. 19, pp. 123-141, Journal of service research, London, Eng., C1
Managing B2B customer churn, retention and profitability
A Tamaddoni Jahromi, S Stakhovych, M Ewing
(2014), Vol. 43, pp. 1258-1268, Industrial Marketing Management, Amsterdam, The Netherlands, C1
A Tamaddoni Jahromi, M Sepehri, B Teimourpour, S Choobdar
(2010), Vol. 18, pp. 587-598, Journal of strategic marketing, Abingdon, Eng., C1-1
Towards More Integration: Investigation of Iranian Pharmaceutical Logistics Providers
Ali Tamaddoni, Jahromi Mehrad, Moeini Jazani
(2008), pp. 2764-2771, ICIM2008 : Proceedings of the 5th International Conference on Innovation & Management 2008, Maastricht, The Netherlands, E1-1
Funded Projects at Deakin
Industry and Other Funding
Churn Management.
A/Prof Ali Tamaddoni Jahromi, Prof Andre Bonfrer
Legal Super Pty Ltd
- 2023: $18,181
Measuring Consumer Preferences for AI Alignment Strategies
Prof Andre Bonfrer, A/Prof Ali Tamaddoni Jahromi
Conjointly AI Alignment Research Grant
- 2023: $10,000
Supervisions
Ashish Shrikrishna Galande
Thesis entitled: Business- to- Business Relationship Dynamics: How Do Relationships Evolve?
Doctor of Philosophy, Department of Marketing
Samaneh Montazeri
Thesis entitled: Decomposition of Customers' Response to Discount Coupons
Master of Commerce, Department of Marketing