Staff profile - Michael Valos
Dr Michael Valos
|Faculty or Division:||Faculty of Business & Law|
|Department:||Department of Marketing|
|Campus:||Melbourne Burwood Campus|
|Phone:||+61 3 92446168 +61 3 92446168|
Michael has a background in business with positions in the market research industry and the telecommunications industry prior to joining academia.
- Bachelor of Economics, Monash University, 1979
- Doctor of Philosophy, Monash University, 1999
Michael was top student in the Master of Marketing at Monash University.
He has been successful in r egularlyorganising and hosting prestigious highly regarded industry events With regular attendances of up to 140 marketers.
He is co-author of a leading Integrated Marketing Communication textbook
Member Market Research Society of Australia
Apart from those mentioned above he is Chair of the Marketing Magazine Industry Advisory Board which includes companies such as ANZ, L'Oreal and AGL.
Digital Marketing, Marketing Communication
Subjects and units currently teaching
Digital and direct marketing MMK332
Integrated marketing communication MMK393
Online marketing MMK737
Multichannel marketing, strategy implementation, marketing information systems, integrated marketing communication, social media
Organisations use of social media monitoring
Consumption of dairy products by young women
Integrating digital media into marketing communications
Michael writes a regular feature in Marketing Magazine which is a leading marketing magazine in Australia reaching 6000 marketers.
Multichannel marketing, Social media, Digital marketing.