Staff profile - Michael Valos

Staff image

Dr Michael Valos

Position: Senior Lecturer
Faculty or Division: Faculty of Business & Law
Department: Department of Marketing
Campus: Melbourne Burwood Campus
Phone: +61 3 92446168 +61 3 92446168
Email: michael.valos@deakin.edu.au

Biography

Biography

Michael has a background in business with positions in the market research industry and the telecommunications industry prior to joining academia.


Qualifications

  • Bachelor of Economics, Monash University, 1979
  • Doctor of Philosophy, Monash University, 1999


Career highlights

Michael was top student in the Master of Marketing at Monash University.

He has been successful in r egularlyorganising and hosting prestigious highly regarded industry events With regular attendances of up to 140 marketers.

He is co-author of a leading Integrated Marketing Communication textbook


Memberships

Member Market Research Society of Australia

Professional activities

Apart from those mentioned above he is Chair of the Marketing Magazine Industry Advisory Board which includes companies such as ANZ, L'Oreal and AGL.

Academic

Teaching Interests

Digital Marketing, Marketing Communication


Subjects and units currently teaching

Digital and direct marketing MMK332

Integrated marketing communication MMK393

Online marketing MMK737


Knowledge areas

Multichannel marketing, strategy implementation, marketing information systems, integrated marketing communication, social media


Student supervision

Organisations use of social media monitoring

Consumption of dairy products by young women

Integrating digital media into marketing communications


Media appearances

Michael writes a regular feature in Marketing Magazine which is a leading marketing magazine in Australia reaching 6000 marketers.

Research

Research interests

Multichannel marketing, Social media, Digital marketing.


Research page

https://www.deakin.edu.au/apps/research/find-a-researcher/16745/Dr-Michael-Valos


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