Staff profile - Michael Valos

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Dr Michael Valos

Position: Senior Lecturer
Faculty or Division: Faculty of Business and Law
Department: Deakin Business School
Campus: Melbourne Burwood Campus
Phone: +61 3 92446168 +61 3 92446168



Michael has a background in business with positions in the market research industry and the telecommunications industry prior to joining academia.


  • Bachelor of Economics, Monash University, 1979
  • Doctor of Philosophy, Monash University, 1999

Career highlights

Michael was top student in the Master of Marketing at Monash University.

He has been successful in r egularlyorganising and hosting prestigious highly regarded industry events With regular attendances of up to 140 marketers.

He is co-author of a leading Integrated Marketing Communication textbook


Member Market Research Society of Australia

Professional activities

Apart from those mentioned above he is Chair of the Marketing Magazine Industry Advisory Board which includes companies such as ANZ, L'Oreal and AGL.


Teaching Interests

Digital Marketing, Marketing Communication

Subjects and units currently teaching

Digital and direct marketing MMK332

Integrated marketing communication MMK393

Online marketing MMK737

Knowledge areas

Multichannel marketing, strategy implementation, marketing information systems, integrated marketing communication, social media

Student supervision

Organisations use of social media monitoring

Consumption of dairy products by young women

Integrating digital media into marketing communications

Media appearances

Michael writes a regular feature in Marketing Magazine which is a leading marketing magazine in Australia reaching 6000 marketers.


Research interests

Multichannel marketing, Social media, Digital marketing.

Research page

Page custodian: External Relations Group
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