Staff profile - Stewart Adam

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AsPr Stewart Adam

Position: Honorary Associate Professor
Faculty or Division: Faculty of Business and Law
Department: BL Deakin Bus School Operatns
Campus: Off-Campus (Home)



Associate Professor Adam was Australia's first professorial appointment in electronic marketing, in 2001. Since his doctorate was awarded, he has been primary supervisor for two successful PhD completions and one DBA completion (2005–10). He has co-authored ten of Australasia's most widely adopted marketing textbooks and been lead author of two electronic marketing textbooks over a period of over 20 years, and is a regular contributor to professional journals. His most recent co-authored textbook (Principles of Marketing. 5e, 2012) introduces discussion on key marketing metrics to undergraduate students.

Dr Adam is a keynote speaker at academic conferences and at industry events on the subject of digital marketing metrics and organisational performance. Dr Adam was involved with Google's Online Marketing Challenge, firstly in Beta testing the student learning exercise in search engine marketing, and then in engaging his postgraduate Online Marketing students in the challenge. His most recent achievement in learning and teaching involved spearheading the implementation of the flipped classroom model coupled with continuous peer-reviewed assessment in marketing management.

Dr Adam was Electronic Marketing Track Chair for the Australian and New Zealand Marketing Academy Conferences 2006-08. He was a judge for the Australian Institute of Marketing (AMI) Awards for Marketing Excellence (2007-10) in the area of multimedia and interactive online marketing, among other categories. He was a member of the AMI’s accreditation committee for marketing degree courses. Associate Professor Adam has extensive industry experience having held positions ranging from Advertising Agency executive to Marketing Manager of manufacturing and service firms, and on to General Manager of an operating division of one of Australia’s largest private companies. His industry experience was gained in both Australia and Europe.


  • Master of Commerce, Deakin University, 1999
  • Doctor of Philosophy, Deakin University, 2005

Career highlights

In addition to his industry experience to General Manager level in the food industry, Dr Adam has extensive experience with digital technologies up to a present day involvement in communities of practice and smartphone technologies.


Certified Practising Marketer,Associate Fellow Australian Institute Management

Personal website


Teaching Interests

Marketing Management

Marketing Research

Direct & Digital Marketing

Subjects and units currently teaching

MMK737 Online Marketing

MMK277 Marketing Management

MMK265 Marketing Research

MMK332 Direct & Online Marketing

Expertise categories

Knowledge areas

Direct and digital marketing.


Awards and prizes

2013 Award for Teaching Excellence, Faculty of Business & Law, Deakin University.


Research interests

Dr Adam's current research interests concern use of digital marketing tools and technologies in direct and digital marketing, and their impact on non-financial and financial organisational performance. The social and economic impact of communities of interest/practice is a further research interest.

Research page




Link to publications

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