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ALR210 - Media Relations Strategy

Year	2025 unit information
Enrolment modes:	Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online Trimester 3: Burwood (Melbourne), Online
Credit point(s):	1
EFTSL value:	0.125
Unit Chair:	Trimester 1: Ross Monaghan Trimester 3: Ross Monaghan
Prerequisite:	Nil
Corequisite:	Nil
Incompatible with:	ALR206, ALR207
Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:	Trimester 1: 1 x 2-hour on-campus seminar per week Trimester 3: 3.5-day on-campus intensive (seminars) per trimester, in week TBA (held at the Burwood campus)
Educator-facilitated (scheduled) learning activities - online unit enrolment:	Trimester 1: Online independent and collaborative learning activities including weekly engagement with materials
Typical study commitment:	Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site.

Content

The unit examines the theoretical and practical foundations of media from the perspective of the communication professions. The unit will examine the use of media in a range of organisational contexts including liaison with news outlets and the use of social media. Unit content incorporates the latest theories and trends in media consumption and creation and will ensure students are able to effectively manage future developments.

Learning Outcomes

ULO	These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can:	Alignment to Deakin Graduate Learning Outcomes (GLOs)
ULO1	Apply the required conventions to create and/or monitor media content	GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO3: Digital literacy
ULO2	Demonstrate skills in digital content creation appropriate to an organisation's media requirements	GLO3: Digital literacy GLO4: Critical thinking GLO5: Problem solving
ULO3	Develop clear and consistent strategic communication tactics in a tone and style appropriate for a specified audience and media channels	GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO5: Problem solving
ULO4	Critically review theories related to contemporary professional communication practice and make informed decision regarding application	GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking GLO5: Problem solving

Assessment

Assessment Description	Student output	Grading and weighting (% total mark for unit)	Indicative due week
Assessment 1: Part A: Media Kit Part B: Media Kit	2400 words or equivalent	60% total Part A: 30% Part B: 30%	Part A: Media Kit – Week 6 Part B: Media Kit – Week 10
Assessment 2: Social media project	1600 words or equivalent	40%	Week 11

Assessment Description

Student output

Grading and weighting
(% total mark for unit)

Indicative due week

Assessment 1:
Part A: Media Kit
Part B: Media Kit

2400 words
or equivalent

60% total
Part A: 30%
Part B: 30%

Part A: Media Kit – Week 6

Part B: Media Kit – Week 10

Assessment 2: Social media project

1600 words
or equivalent

40%

Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning resource

The texts and reading list for ALR210 can be found via the University Library.

Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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