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ADD306 - Creative Design Studio

Year:	2024 unit information
Enrolment modes:	Unit available for enrolment from 2025 Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online
Credit point(s):	1
EFTSL value:	0.125
Previously coded as:	ADD304
Unit Chair:	Trimester 1: Tonya Meyrick
Cohort rule:	Nil
Prerequisite:	Students must pass two level 2 ADD or ADT units
Corequisite:	Nil
Incompatible with:	Nil
Typical study commitment:	Students will on average spend 300-hours over the trimester undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site.
Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:	1 x 3-hour seminar per week
Educator-facilitated (scheduled) learning activities - online unit enrolment:	1 x 3-hour seminar per week (livestreamed with recordings provided)

Content

Creative Design Studio considers the broader applications of all forms of Design in an evolving contemporary environment. This involves negotiating the expectations of industry and the functions, processes, languages and materials of a range of complex design scenarios. Students work with project strategy, incorporating practical and theoretical considerations for physical and digital systems of branding properties and environmental design. This includes the independent and self-directed development of project scope, from inception and ideation and managing workflow, to provide a range of solutions. Demonstrating outcomes within budgets and on time.

ULO	These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can:	Deakin Graduate Learning Outcomes
ULO1	Critically analyse the broader applications of communication design in an evolving contemporary environment and apply these to industry expectations	GLO1: Discipline-specific knowledge and capabilities
ULO2	Research and evaluate expectations of industry and the functions, processes, languages and materials of a range of complex design scenarios	GLO2: Communication GLO4: Critical thinking
ULO3	Apply advanced ideation processes and practices that synthesise theory and practice to meet complex design problems through both digital and print methods	GLO3: Digital literacy
ULO4	Investigate the principles of human-centred design for diverse audiences and/or clients, ethically engaging inclusive practices in global contexts	GLO8: Global citizenship

These Unit Learning Outcomes are applicable for all teaching periods throughout the year.

Assessment

Assessment Description	Student output	Grading and weighting (% total mark for unit)	Indicative due week
Assessment 1: Research Investigation - Pitch presentation of industry best practice design work based on project parameters	1200 word or equivalent	30%	Week 4
Assessment 2: Design Competition Project Practical - Project design mock up, in correct delivery formats plus presentation of industry best practice design work	1200 word or equivalent	30%	Week 8
Assessment 3: Design Project Practical - Case for Change pitch presentation of industry best practice design work	1600 word or equivalent	40%	Week 12

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

LEARNING RESOURCES:

Buschgens, M., et al. (2020). "How brand owners construct imagined
worlds with brand visual aesthetics." Journal of Brand Management 27(3):266-283.

Calori, C., & Vanden-Eynden, D. (2015). Signage and wayfinding design : a complete guide to creating environmental graphic
design systems. Hoboken, New Jersey: John Wiley & Sons
Ioannides, M. (2018). Digital Cultural Heritage. Springer International
Publishing.

Rouse, R. R. R. s., & Holloway-Attaway, L. L. H.-A. s. (2020). A prehistory of the interactive reader and design principles for storytelling in postdigital culture. Book 2.0, 10(1), 7-42. https://doi.org/10.1386/btwo_00018_1

Rowley, J. and S. Hanna (2019). "Branding destinations: symbolic and
narrative representations and co-branding." Journal of Brand Management.

Sullivan, B. a., & Schuh, J. (2016). The design studio method: creative problem solving with UX sketching. Burlington, MA:
Focal Press, 2016.

Triggs, E. (2019). Visual rhetoric and semiotics. The Graphic Design
Reader. T. Triggs and L. Atzmon. London, United Kingdom, Bloomsbury: 425-431

Walker, S. (2017). "Research in graphic design." The Design Journal 20(5): 549-559.

Wood, D.(2014). Interface design: an introduction to visual communication in UI design. London Fairchild Books, an imprint of
Bloomsbury Publishing Plc.

ESSENTIAL LEARNING RESOURCES:

Access to the Adobe Suite + other specialist creative software

RECOMMENDED LEARNING RESOURCES:

Buschgens, M., et al. (2020). "How brand owners construct imagined
worlds with brand visual aesthetics." Journal of Brand Management 27(3):266-283.

Calori, C., & Vanden-Eynden, D. (2015). Signage and wayfinding design : a complete guide to creating environmental graphic design systems.

Hoboken, New Jersey : John Wiley & Sons Ioannides, M. (2018). Digital Cultural Heritage. Springer International Publishing.

Rowley, J. and S. Hanna (2019). "Branding destinations: symbolic and
narrative representations and co-branding." Journal of Brand Management.

Sullivan, B. a., & Schuh, J. (2016). The design studio method: creative
problem solving with UX sketching. Burlington, MA: Focal Press, 2016.

Triggs, E. (2019). Visual rhetoric and semiotics. The Graphic Design
Reader. T. Triggs and L. Atzmon. London, United Kingdom, Bloomsbury:
425-431

Walker, S. (2017). "Research in graphic design." The Design Journal 20(5):549-559.

Wood, D.(2014). Interface design: an introduction to visual communication in UI design. London Fairchild Books, an imprint of
Bloomsbury Publishing Plc.

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