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2024 unit information
Nil
Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
This will include educator guided online learning activities within the unit site.
1 x 1-hour lecture per week and 1 x 2-hour seminar per week
Online independent and collaborative learning activities including, 1 x 1-hour lecture per week (recordings provided), online learning tasks (2-hour per week equivalence)
This unit will introduce students to the theory and practice of contemporary advertising by exploring the industry's history and rapidly changing nature in the digital era. The social, ethical and regulatory contexts of advertising are established to encourage students to become reflective future producers or consumers of advertising messages. The strategic imperatives of advertising and notions of effectiveness are examined to build students' abilities to solve communication problems that are commonly faced by private, public and non-for-profit sector clients.
Recognise and describe the changing nature of the advertising industry in the digital era
GLO1: Discipline-specific knowledge and capabilities
Explain the social, regulatory and ethical dimensions of contemporary advertising practice
GLO7: Teamwork
Identify advertising research and planning processes
GLO2: Communication
GLO5: Problem solving
Evaluate media channel suitability for prescribed target audiences
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via ALA101 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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