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ACC310 - Communication Futures

Year

2025 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online
Trimester 2: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: Christopher Scanlon
Trimester 2: Christopher Scanlon
Prerequisite:

Nil

Corequisite:Nil
Incompatible with: Nil
Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:

1 x 2-hour on-campus seminar per week

Approximately 1-hour of online learning tasks and discussions per week.

Educator-facilitated (scheduled) learning activities - online unit enrolment:

1 x 3-hour online seminar per week

This will include a range of activities including recordings, and synchronous and asynchronous participation in practical experiences (workshops)

Typical study commitment:

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Content

Explore and analyse advanced topics across the contemporary communications landscape to refine your multidisciplinary understanding of the forces that are re-shaping practices allied with the use of data to inform persuasion, storytelling and strategy in advertising, digital and social media, journalism, and public relations — both in the immediate term and those on the horizon. You will have opportunities to experiment in media production while also grappling with the big issues and challenges sweeping the communications and media industries from the local to the global.

Learning Outcomes

ULO These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can:

Alignment to Deakin Graduate Learning Outcomes (GLOs)

ULO1 Conduct independent research to map and critically evaluate the intersecting social, cultural, political, and economic forces that are re-shaping the media industries and communications practices

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking

GLO6: Self-management
ULO2 Develop and communicate evidence-based and theoretically informed proposals to respond productively to emerging trends and challenges faced by communications professionals

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO5: Problem solving
ULO3 Identify and explain the ethical challenges that arise for communications professionals engaging in new communications practices, platforms and technologies from the local to the global

GLO1: Discipline-specific knowledge and capabilities

GLO8: Global citizenship
ULO4 Dissect and critically analyse the mutual connections and tensions between different communications disciplines  

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1: Case study 2000 words 50% Week 5
Assessment 2: Project 2000 words 50% Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning resource

The texts and reading list for ACC310 can be found via the University Library.

Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Estimate your fees

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.