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2025 unit information
Nil
1 x 2-hour on-campus seminar per week
Approximately 1-hour of online learning tasks and discussions per week.
1 x 3-hour online seminar per week
This will include a range of activities including recordings, and synchronous and asynchronous participation in practical experiences (workshops)
Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
This will include educator guided online learning activities within the unit site.
Explore and analyse advanced topics across the contemporary communications landscape to refine your multidisciplinary understanding of the forces that are re-shaping practices allied with the use of data to inform persuasion, storytelling and strategy in advertising, digital and social media, journalism, and public relations — both in the immediate term and those on the horizon. You will have opportunities to experiment in media production while also grappling with the big issues and challenges sweeping the communications and media industries from the local to the global.
Alignment to Deakin Graduate Learning Outcomes (GLOs)
GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking
GLO2: Communication
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for ACC310 can be found via the University Library.
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
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