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2025 unit information
Nil
1 x 1 hour on-campus (livestreamed) lecture (recordings provided) and 1 x 2 hour on-campus seminar each week.
1 x 1 hour recorded lecture and 1 x 2 hour online seminar (recordings provided) each week.
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
This will include educator guided online learning activities within the unit site.
Marketing is the most dynamic area of business and the glue that holds organisations together – it connects organisations with the world, and opens up new and exciting job opportunities. Marketing is the only discipline that generates revenue for organisations by creating value for consumers, while capturing value for the organisation through building relationships with customers. MMK101 focuses on the creativity involved in the marketing process, ranging from understanding consumer needs to designing customer-driven integrated marketing strategies using the marketing mix. If you are creative, strategic and a critical thinker, then marketing is for you!
Alignment to Deakin Graduate Learning Outcomes (GLOs)
ULO1
Identify the principles and practices of marketing management in a complex and dynamic environment.
GLO1: Discipline-specific knowledge and capabilitiesGLO8: Global citizenship
ULO2
Develop, justify and apply marketing solutions to real-world [authentic] problems.
GLO1: Discipline-specific knowledge and capabilitiesGLO4: Critical thinkingGLO8: Global citizenship
ULO3
Source, synthesise, and cite relevant marketing, theoretical and empirical literature.
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement: Students must successfully complete the Digital Literacy Module in full by the due date and time before they are able to submit Assignment 1.
The texts and reading list for MMK101 can be found via the University Library.
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
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