MPT736 - International Marketing (Tour)
Unit details
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Not offered in 2024 |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil |
| Corequisite: | MBA704/MBR704 or MBA720 or MPK732/MPT732 |
| Incompatible with: | MPK736 |
| Typical study commitment: | This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| In-person attendance requirements: | This unit requires students to attend a supervised study tour |
Note:Faculty-led Study Tours are by application only and have limited places available. Visit the Business and law study abroad website for further information and how to apply. Please contact the Faculty WIL team at bl-wil@deakin.edu.au for any enquiries. | |
Content
International marketing focuses on the nature of the international marketplace and the decisions facing international marketing managers. International marketing is the process of planning and conducting transactions across national boundaries to create exchanges and satisfy the objectives of the parties involved in the exchange. International marketing is a subset of international business.
International marketing takes many forms ranging from exporting to wholly owned subsidiaries. The unit deals with the marketing activities and the management of those activities in foreign markets. The depth and breadth of a business’ involvement in marketing activities in foreign markets depends on many factors, e.g., its size, resources and extent of international experiences. International marketing is concerned with a wide range of organisations, from businesses that export to only one market, to large global companies marketing their products across many countries and managing the marketing activities through their own subsidiaries. International marketing issues relating to small firms and exporting will be emphasised throughout the course of this unit.
Marketing theory, international trade and international business management principles provide the foundation for this unit. The theoretical frameworks form the basis of explaining international marketing decisions, including market selection, mode of market entry, the management of marketing activities, and market coverage.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Evaluate the major environment trends, business and cultural conventions and their effect on buying behaviour and marketing approaches in international markets. | GLO1: Discipline-specific knowledge and capabilities GLO8: Global citizenship |
| ULO2 | Analyse international markets and support international marketing strategy development using a diversity of information sources, which are relevant and up to date. | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy |
| ULO3 | Develop appropriate marketing strategies for global operations within the context of a dynamic global environment. | GLO1: Discipline-specific knowledge and capabilities GLO8: Global citizenship |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1:(Group of 2) 1A: Poster (Business) 1B: In-class presentation | 2000 words 20 minutes | 15% 15% | Week 5 |
| Assessment 2:(Individual) Written Reflection | 2500 words | 30% | Week 8 |
| Assessment 3: (Individual) Case Study | 3000 words | 40% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: MPT736 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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