Overview
Why do people choose one brand over another? Marketing insights is about answering questions like this using evidence, not guesswork. You’ll learn how to collect and interpret information about customers, spot trends, and turn your findings into practical recommendations. Blending psychology, data, and business thinking, this major focuses on solving problems and explaining “why” so that organisations can make smarter decisions based on real customer understanding.
Key information
Campuses
Burwood (Melbourne), Online
Unit set code
MJ-M38005
Career outcomes
Graduates pursue roles in customer insights, market research, and data analysis, helping organisations better understand people and make smarter decisions in a wide range of industries.
Explore units
You can study Marketing insights as part of the following courses
Bachelor of Commerce
Build practical skills in accounting, finance, management or marketing while gaining industry experience for a successful commerce career.
Bachelor of International Studies / Bachelor of Commerce
Combine international studies with commerce and gain overseas experience while building skills for global business and policy careers.