Key information

Campuses

Burwood (Melbourne), Online

Unit set code

MN-M30029^

Aim:

This minor shows how data can tell powerful stories about people. You’ll learn how to collect, explore, and interpret information to uncover patterns in behaviour and trends in markets. With a focus on real-world applications, you’ll develop the skills to turn data into meaningful insights for improving products, services, and customer experiences.

Explore units

Business Analytics
Market Research
Marketing Insights
Strategic Marketing Insights

^Students undertaking the Marketing Insights major (MJ-M38005) cannot undertake the minor in Market Research.