Bachelor of Business Analytics

Undergraduate degree

With hands-on experience in real-world projects, set yourself up for a satisfying and rewarding career from project manager to business analyst.

Burwood

66.15 ATAR lowest selection rank ?

Student access and equity

60 Deakin guaranteed ATAR ?

Check if you are eligible and how to apply

3 years full-time or part-time equivalent

Online

NP ATAR lowest selection rank ?

Student access and equity

60 Deakin guaranteed ATAR ?

Check if you are eligible and how to apply

3 years full-time or part-time equivalent

Course overview

Launch a career in the booming world of business insights with Deakin's Bachelor of Business Analytics. With hands-on experience in real-world projects, you will become a confident business analytics translator capable of unlocking innovative solutions for businesses using data insights.

In Victoria's longest running specialised business analytics course, you will learn practical commercial skills to interpret data and information, so you can solve complex organisational problems and create opportunities for businesses. Work on real-world projects, practise with the analysis tools used by professionals and get industry experience translating insights into impact. Better still, the strategic input of our industry partners, including IBM, Deloitte and PwC, feeds into course content. This ensures you graduate with a degree that is built for the needs of business, today and into the future.

Ready to lead critical business decisions with data-driven insights?

Gain an understanding of how organisations structure information architecture and how technology can enhance processes, products, and services by practising with state-of-the-art data management and analytics tools.

Study Deakin's Bachelor of Business Analytics and develop critical thinking and analysis skills through topics like:

  • artificial intelligence 
  • business intelligence and data warehousing  
  • data analysis  
  • information architecture  
  • information security and governance  
  • planning commercial systems 
  • processes and workflows  
  • professional and business ethics  
  • project management.

Learn to find meaning and extract value from data by applying creativity to real-world problems. We’ll equip you with data analysis skills and teach you how to apply problem-solving and creative thinking to the needs of business, science and society.

 
Grow your professional network before you graduate and gain valuable experience with work-integrated learning opportunities, including community-based volunteering, team projects and business internships. Plus, our world-class business analytics program is taught by teachers who are active professionals, giving you access to current knowledge in the field. 

Read More

Key dates

Direct applications to Deakin for Trimester 1 2025 close 16 February 2025

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course information

Award granted
Bachelor of Business Analytics
Year

2025 course information

VTAC code
1400514211 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
1400614211 - Online, Commonwealth Supported Place (HECS)
9190110122 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
9190110182 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
Deakin code
M340
CRICOS code?
098469G Burwood (Melbourne)
Level
Undergraduate
Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7

Course structure

To complete the Bachelor of Business Analytics, students must attain 24 credit points plus completion of the compulsory 0-credit point module, DAI001 Academic Integrity and Respect at Deakin. Most units (think of units as 'subjects') are equal to 1 credit point. Most students choose to study 4 units per trimester, and usually undertake 2 trimesters each year.

To complete the course you must include:-

Core units

  • Business Analytics
  • Introduction to Machine Learning for Business
  • Digital Business Analysis
  • Managing Data and Information
  • Cyber Security and Governance
  • Professional Ethics in the Digital Age
  • Business Intelligence and Data Warehousing
  • Predictive Analytics
  • Decision Analytics
  • Social Media Analytics and Data Driven Innovation
  • Strategic Supply Chain Management
  • Marketing Analytics
  • Project Management
  • Artificial Intelligence for Business
  • Applied Business Project (*Capstone)
  • plus one unit of Work Integrated Learning chosen from:

  • Business for Social Impact
  • Consultancy Experience
  • Entrepreneurship Experience
  • Internship
  • International Consultancy Experience
  • or an approved international learning experience (study program, student exchange, overseas short course)

    *MIT coded unit denotes Study Tour option

    Compulsory 0-credit point units

    To be completed in the first trimester of study.

  • Academic Integrity and Respect at Deakin
  • Open elective units

    Plus eight credit points of open elective units
    which may include a 4 credit point minor selected from a specified list

    Minor sequences

    All students in the Bachelor of Business Analytics have the option to complete a minor sequence chosen from the following:

    Retail Management MN-M30009
    Security Management MN-S000003
    Digital Finance MN-M30027

    Intakes by location

    The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Online

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Online

    Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

    Additional course information

    Course duration

    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

    Workload

    You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Participation requirements

    Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

    Work experience

    This course provides students the opportunity to complete one or more work integrated learning units.

    Explore Business and Law WIL opportunities.

    International Students:

    This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide.

    For information about how WIL units may impact student visa holder work rights, please visit Home Affairs. See 8105 Work limitation.

    Entry requirements

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements to be considered for selection, but this does not guarantee admission.

    If you don't meet the academic entry requirements as outlined in the tabs below, or haven't completed Year 12, or don't hold any relevant qualifications, the STAT (Skills for Tertiary Admissions Test) Multiple Choice (MC) may be an option for you to meet course entry requirements.

    Academic requirements

    Current or recent secondary education

    If you're currently studying Year 12, or completed Year 12 in the last two years, you will need to meet all the following criteria to be considered for admission to this degree:

    Year 12 prerequisite subjects

    • Units 3 and 4: a study score of at least 25 in English EAL (English as an Additional Language) or at least 20 in English other than EAL

    ATAR

    • Senior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalent

    Higher education

    If you have undertaken higher education studies after secondary schooling, you will need to meet all the following criteria to be considered for admission to this degree:

    • successful completion of at least two credit points in an equivalent (AQF Level 7) bachelor degree.

    Vocational education

    If you have undertaken any Vocational Education and Training (VET) study after secondary school, you will need to meet at least one of following criteria to be considered for admission to this degree:

    • completion of a certificate IV or higher in a related discipline
    • completion of a diploma or higher in any discipline
    • at least 50% completion of a diploma or higher in a related discipline

    Work and life experience

    If you finished Year 12 more than three years ago, or did not finish Year 12, and haven’t undertaken any further study, you may be considered for admission to this degree based on your work, volunteer and/or life experience.

    Submit a cover letter outlining your motivation to study, previous education and employment history, and how this course can assist your career aspirations or progression. Think of it as a job application cover letter – it should be relevant and demonstrate your commitment and interest in this course or study area.

    English language proficiency requirements

    To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

    • Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
    • IELTS overall score of 6.0 (with no band score less than 6.0) or equivalent
    • other evidence of English language proficiency (learn more about other ways to satisfy the requirements)

    Selection adjustments

    Subject adjustment

    A study score of 30 in Maths: Mathematical Methods or Maths: Specialist Mathematics equals 3 aggregate points per study. A study score of 30 in any Business, English other than EAL, any Information Technology or Maths: Further Mathematics equals 2 aggregate points per study. Overall maximum of 12 points.

    Access and equity

    Special entry access schemes (SEAS) enable Deakin to consider disadvantaged circumstances you may have experienced and the impact upon your studies. SEAS also allows us to identify if you’re from under-represented groups when making selection decisions for some courses. SEAS does not exempt you from meeting any of the course entry requirements. Learn more about Deakin’s special entry access schemes.

    Admissions information

    Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning. We're also committed to admissions transparency. Read about our first intake of 2024 students (PDF, 793KB) – their average ATARs, whether they had any previous higher education experience and more.

    Not sure if you can get into Deakin? Discover the different entry pathways we offer and study options available to you, no matter your ATAR or education history.

    Recognition of prior learning

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Recognition of prior learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Fees and scholarships

    Fee information

    Estimated tuition fee - (CSP)?
    $10,163 for 1 yr full-time - Commonwealth Supported Place (HECS)
    Learn more about fees.

    The tuition fees you pay will depend on the units you choose, as each unit has its own cost. The 'Estimated tuition fee' is provided as a guide only and represents the typical first-year tuition fees for students enrolled in this course. The cost will vary depending on the units you choose, your study load, the time it takes to complete your course and any approved Recognition of prior learning you have.

    Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together 8 credit points of a typical combination of units for this course. Eight credit points is used as it represents a typical full-time enrolment load for a year. You can find the credit point value of each unit under the Unit Description by searching for the unit in the handbook.

    Learn more about fees and available payment options on our Current students fees website.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Apply now

    Apply through VTAC

    Applications for Trimester 1, 2025 are open. We've helped over 300,000 Deakin graduates across Australia and throughout the world apply with confidence. In Year 12? Follow these how to apply steps. Completed secondary education in or prior to 2021? Follow these how to apply steps.

    Apply directly to Deakin

    To apply, create an account in the Deakin Application Portal, enter your personal details and education experience, upload supporting documents and submit. Need help? Play this video, or contact one of our friendly future student advisers on 1800 693 888 or submit an online enquiry.

    Pathways

    View pathways into the Bachelor of Business Analytics with our pathways finder.

    Contact information

    Our friendly advisers are available to speak to you one-on-one about your study options, support services and how we can help you further your career.

    Careers

    Want a degree that’s more than just a qualification? Our industry connections, world-class facilities and practical approach to learning are just some of the reasons why Deakin students graduate confident and ready to thrive in the jobs of tomorrow.

    Victoria’s only specialised business analytics course

    Connect with global companies like IBM and PwC

    Get hands-on experience translating insights into impact

    1 of 3 business schools in Victoria accredited by AACSB International

    Career outcomes

    As a business data analyst , you will play a key role ensuring organisations achieve real impact from analytics initiatives. By 2026, there is projected to be a 12.9% increase in business and systems analysts' jobs in Australia.*  

    As a Deakin graduate, you will have the business mindset and practical experience needed to meet this demand. You’ll be set up for success in a variety of roles including: 

    • artificial intelligence specialist 
    • big data engineer  
    • business analytics translator 
    • business analyst 
    • business intelligence specialist 
    • computer system analyst 
    • data analyst 
    • digital transformation consultant 
    • information analyst 
    • information manager/officer 
    • market analyst 
    • predictive modeller 
    • social media analyst. 

    *Employment projections, Labour Market Insights, National Skills Commission, Australian Government

    Professional recognition

    Deakin Business School holds the prestigious and globally recognised AACSB and EQUIS accreditations, which attest to quality, academic and professional excellence, ongoing improvement, innovation and graduate employability.

    Completion of the Bachelor of Business Analytics and associated double degree courses grants eligibility for entry as a professional member of the Australian Computer Society (ACS).

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Deakin Graduate Learning Outcomes Course Learning Outcomes
    Discipline-specific knowledge and capabilities Develop and apply broad and coherent knowledge of the foundation theories, concepts and practice of business analytics within an organisation or social settings
    Communication Communicate ideas and concepts, with consideration to impacts and outcomes, to specialist and non-specialist audiences (using appropriate tools, technologies and techniques)
    Digital literacy Use appropriate business analytics technologies to source, evaluate and analyse information relevant to organisational or social settings
    Critical thinking Apply critical and creative thinking skills in a variety of business analytics settings
    Problem solving Identify and model problems and articulate broad business analytics solutions related to authentic situations in organisational or social settings
    Self-management Demonstrate intellectual independence and reflect on self-performance to identify and plan future professional development
    Teamwork Work collaboratively in diverse teams to produce and share business analytics solutions to problems in organisational or social settings
    Global citizenship Apply ethical frameworks and principles in the development and deployment of business analytics solutions to meet stakeholder needs