Bachelor of Business Analytics

#1 provider in Australia for data and business analytics

I am a domestic student ?Domestic students are Australian citizens, permanent residents, or New Zealand citizens.
Domestic International
I am a domestic student ?Domestic students are Australian citizens, permanent residents, or New Zealand citizens.
Domestic International
ATAR ?The lowest selection rank ATAR is based on 2026 early and first round VTAC offers, including relevant adjustment factors. 65.05
Guaranteed ATAR ?Deakin Guaranteed ATAR is guaranteed admission at a lower ATAR for eligible students.

55

View entry requirements
ATAR ?The ATAR is unpublished — the course is available at this location but the lowest selection rank isn't published. NP
Guaranteed ATAR ?Deakin Guaranteed ATAR is guaranteed admission at a lower ATAR for eligible students.

55

View entry requirements
Campus
  • Burwood
  • Online
Duration 3 years full-time or part-time equivalent
Intakes Trimesters 1, 2, 3 View how to apply
Fees Commonwealth Support Places (CSP) available View fees and scholarships

#1 provider in Australia for data science and business analytics

Data analysts among the top 12 fastest-growing roles globally

Work on industry projects with leading organisations

Why choose business analytics at Deakin

Launch a career in the fast-growing world of business insights with Deakin’s Bachelor of Business Analytics. In the state of Victoria’s longest running specialised business analytics course, you will learn how to turn raw data into meaningful evidence to guide smart decisions.

Build skills in data visualisation, business intelligence, artificial intelligence for business and predictive analytics while working on real projects using industry standard tools. As part of at least 80 hours of practical experience, you will apply these skills through work integrated learning such as internships, social impact programs, business consulting and more, translating insights into clear, evidence-based recommendations.

With input from partners such as IBM, Deloitte and PwC, who help shape the curriculum to reflect current industry needs, you will graduate ready to translate data into impact across sectors such as finance, marketing, operations and consulting.

  • Proven employability

    Study at Victoria’s leading university for computing and information systems, with strong graduate employment outcomes and competitive median salaries in business and management.

  • Work-integrated learning

    Apply your learning through industry projects with organisations such as ANZ, Barwon Water and Singapore Airlines, solving real business challenges.

  • Degrees shaped by employers

    Learn in a program informed by industry needs, where more students choose Deakin for data science and business analytics than anywhere else in Australia.

  • Strong industry input

    Benefit from course content shaped with industry partners, including organisations such as IBM, Deloitte and PwC, so your analytics skills match current and future business needs.

Connected to industry

Deakin’s strong industry connections help shape your learning. Build practical experience in real workplace contexts through work-integrated learning, mentoring and networking opportunities. Industry advisory boards also help shape our degrees, which means what you study is current, relevant and aligned to what your future employers need.

Two Deakin students walk side by side.

Career-ready by design

Not all degrees come with career-ready experience. Ours do. Through work-integrated learning, industry connections and expert teaching, you'll graduate with the skills and confidence to succeed in your career.

Deakin puts employability first

Career outcomes

Develop the analytical, technical, AI and business skills to transform data into meaningful insights. You’ll be prepared to pursue opportunities across business, government and consulting, helping organisations make informed decisions.

Business intelligence analyst

Turn large volumes of business data into clear insights and reports, helping organisations track performance, spot trends and make confident, evidence-based decisions.

  • $120k

    Typical Australian annual salary

  • 23.2%

    Projected job growth in 5 years

  • 4.6/5

    Job satisfaction

Data analyst

Collect, interpret and visualise data to identify trends, solve business problems and provide evidence-based insights that help organisations make strategic decisions.

  • $105k

    Typical Australian annual salary

  • 23.2%

    Projected job growth in 5 years

  • 4/5

    Job satisfaction

Other jobs

  • Artificial intelligence specialist
  • Big data engineer
  • Business analyst
  • Computer systems analyst
  • Digital transformation consultant
  • Predictive modeller
Paul, Bachelor of Business Analytics Alumni

“The skills provided by the Business Analytics degree provide a competitive advantage in the graduate market because it provides students with a broad range of new technical skills that can often be applied in real-world scenarios from the get-go.”

Paul
Bachelor of Commerce/Bachelor of Business Analytics

Stories that start here

Key dates

Direct applications

Trimester 1 2027 applications close 7 February 2027

VTAC

Timely VTAC entry closes 28 September 2026 at 5pm. View other VTAC dates

Download a course guide

Study at Deakin and be rewarded with new skills that will give you an edge in the job market





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FAQs

Find answers to the most common questions about this course.

Yes – every Deakin student can access work-integrated learning (WIL) in their degree. Each year, more than 30,000+ students complete a placement or internship with partners including Microsoft, KPMG, EY and the National Australia Bank. You can access WIL through placements, industry projects, field-based experiences, simulations and global programs, helping you apply your skills and graduate with the experience and confidence employers value.

DeakinTALENT is Deakin's award-winning career service, and you can access it for life – not just while you're studying. From personalised career coaching sessions and AI-enhanced resume support to a jobs and internships board with employment opportunities, it’s designed to give you the career management skills and connections you need to stand out. Every Deakin degree is built with input from employers, so your course is designed around real workplace needs, now and into the future.

Entry requirements and the minimum ATAR vary by degree and are detailed on the degree page, but if your ATAR is below the cut-off, you still have options. Use the pathway finder tool to find the opportunities available to you, including associate degrees and Deakin Guaranteed ATAR, which offers eligible students a guaranteed entry score that's on average 10 points below the lowest selection rank. If you don't have an ATAR, Deakin Uni Ready is a free, supported program designed to build your skills and confidence and open doors to degrees in arts, health, science and business. Access programs and equity schemes are also available.

At Deakin, employability isn't an add-on – it's built in. Our degrees are designed with industry input, so your skills are aligned to what employers actually need. Every Deakin student can access work-integrated learning through opportunities such as placements, internships and industry projects, helping you build your professional network and practical experience before you even graduate. It's an approach that works: nine out of 10 Deakin graduates get a job within four to six months of finishing their degree.

Yes. Most eligible undergraduate students are offered a Commonwealth Supported Place meaning the government subsidises part of your tuition fees. If eligible, you can pay your student contribution using a HECS-HELP loan that you only start repaying once your income is above the repayment threshold. Deakin has scholarships that cater to our diverse student community, ranging from $5,000 per year for high ATAR achievers to $10,000 per year for students facing financial or personal hardship. The University also offers support services including financial counselling, budgeting help and access to short-term, interest-free loans to help you stay on track.

Deakin is the #1 Victorian university for student support and that starts the moment you accept your offer. Orientation is designed to help you feel welcome and get to know your community of classmates and teachers from day one. Across all campuses, there's a vibrant student community with clubs, events and opportunities to build real friendships. Deakin offers a range of services to help students stay healthy and safe, including sport and fitness facilities, free counselling, on-campus medical services and around-the-clock security.

Yes, and it's straightforward. You can transfer to Deakin in a few steps and apply for credit through recognition of prior learning (RPL), so you won't necessarily repeat subjects you've already completed. If you're coming from a TAFE partner, you may get guaranteed entry into second year with guaranteed RPL. Deakin's three-trimester system also means you may be able to start mid-year rather than waiting until March.

Most Deakin courses run across three trimesters per year instead of the traditional two semesters. Trimester 1 begins around March, Trimester 2 around July and Trimester 3 around November, each with roughly 12 weeks of teaching followed by an exam period. This means you can usually start your degree at three different points in the year and have more flexibility to manage your study load. Check the intakes by location section on the course page for details.

*Deakin references data from a range of government, higher education and reputable media sources. Learn more about our achievements on our University rankings page, or explore our sources page for supporting references.

What will I study in the Bachelor of Business Analytics?

In this degree, you progress from core business and data fundamentals to advanced analytics practice, gaining the confidence to use data to solve organisational problems and guide smart business decisions.

Foundations of business analytics

Explore core analytics concepts

Learn how organisations collect, manage and interpret data, and discover how analytics supports decision making in areas such as marketing, operations and finance.

Build digital and data literacy

Develop skills in data management, spreadsheets, databases and introductory programming so you can work confidently with data.

Understand business context

Study topics such as ethics, information management and digital business to see how analytics fits within modern organisations and the wider economy.

This learning journey is intended as a guide only. Individual study journeys may vary.

Course structure

To complete the Bachelor of Business Analytics, you must pass 24 credit points.

Most units are equal to one credit point. As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.

Are you a current student? For course information that applies to the year you started your degree, visit the handbook.

All students are required to meet the University's academic progress and conduct requirements

Units

Business Analytics
Introduction to Machine Learning for Business
Business Analysis for Ai-Driven Organisations
Data and Information Management for Intelligence Systems
Cyber Security and Governance
Responsible AI and Digital Ethics
Business Intelligence and Data Warehousing
Predictive Analytics
Decision Analytics
Agile Project Management
Customer and Product Analytics
Artificial Intelligence Strategies
Digital Marketing Analytics
AI for Business Analytics
Applied Business Project (*Capstone)

plus one unit of Work Integrated Learning chosen from:

Business for Social Impact
Consultancy Experience
Internship
International Consultancy Experience

or an approved international learning experience (study program, student exchange, overseas short course)

*MIT coded unit denotes Study Tour option

Professional recognition

Deakin Business School holds the prestigious and globally recognised AACSB and EQUIS accreditations, which attest to quality, academic and professional excellence, ongoing improvement, innovation and graduate employability.

Completion of the Bachelor of Business Analytics and associated double degree courses grants eligibility for entry as a professional member of the Australian Computer Society (ACS).

Deakin student smiling and holding a bag, dressed in business wear.

What to expect while studying

You may be able to study available units in the optional third trimester to fast-track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

This course provides students the opportunity to complete one or more work integrated learning units.

Explore Business and Law WIL opportunities.

International Students:

This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide.

For information about how WIL units may impact student visa holder work rights, please visit Home Affairs. See 8105 Work limitation.

At Deakin, we're committed to ensuring an inclusive environment that supports all students to belong, thrive and succeed. We work closely with students, where needed, to identify potential barriers to participation and where possible, provide tailored support so students can engage with learning and assessment activities.

If you are neurodivergent, have a disability, health condition or mental health condition that may impact your study or participation in university life, and want to know how Deakin could support you, contact our Domestic students (opens in a new window) or International students (opens in a new window) or Disability Resource Centre (opens email client) teams for a collaborative and confidential discussion. This discussion is to support you to make plans for your studies and future career and will not have any bearing on your application to the course.

When can I start?

When you study depends on your course, location and available intakes. Check the table to see when you can start and how study is offered throughout the year.

Explore important dates

Campus
Trimester 1
Trimester 2
Trimester 3
BurwoodMelbourne
Online

Your course learning outcomes describe the knowledge, skills and capabilities you’ll develop and be able to demonstrate by the time you graduate. Built into your course through your units and assessments, they provide a clear picture of what you’ll be equipped to know, understand and do – preparing you to apply your learning with confidence beyond university.

Course Learning Outcomes
Develop and apply broad and coherent knowledge of the foundation theories, concepts and practice of business analytics within an organisation or social settings.
Communicate ideas and concepts, with consideration to impacts and outcomes, to specialist and non-specialist audiences (using appropriate tools, technologies and techniques).
Use appropriate business analytics technologies to source, evaluate and analyse information relevant to organisational or social settings.
Apply critical and creative thinking skills in a variety of business analytics settings.
Identify and model problems and articulate broad business analytics solutions related to authentic situations in organisational or social settings.
Demonstrate intellectual independence and reflect on self-performance to identify and plan future professional development.
Work collaboratively in diverse teams to produce and share business analytics solutions to problems in organisational or social settings.
Apply ethical frameworks and principles in the development and deployment of business analytics solutions to meet stakeholder needs.
Award granted
Bachelor of Business Analytics
Year

2027 course information

VTAC code

1400514211 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
1400614211 - Online, Commonwealth Supported Place (HECS)

Deakin code
M340
Level
Undergraduate
Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7

Your academic history, work and life experience, and individual circumstances will be considered. Meeting the minimum academic and English language requirements does not guarantee admission, but alternative pathways may be available.

Entry requirements

Select your academic background

If you're currently studying Year 12, or completed Year 12 in the last two years, you will need to meet all the following criteria to be considered for admission to this degree:

Year 12 prerequisite subjects

  • Units 3 and 4: a study score of at least 25 in English EAL (English as an Additional Language) or at least 20 in English other than EAL

ATAR

  • Senior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalent

If you have undertaken higher education studies after secondary schooling, you will need to meet all the following criteria to be considered for admission to this degree:

  • successful completion of at least two credit points in an equivalent (AQF Level 7) bachelor degree.

If you have undertaken any Vocational Education and Training (VET) study after secondary school, you will need to meet at least one of following criteria to be considered for admission to this degree:

  • completion of a certificate IV or higher in a related discipline
  • completion of a diploma or higher in any discipline
  • at least 50% completion of a diploma or higher in a related discipline

If you finished Year 12 more than three years ago, or did not finish Year 12, and haven’t undertaken any further study, you may be considered for admission to this degree based on your work, volunteer and/or life experience.

Submit a cover letter outlining your motivation to study, previous education and employment history, and how this course can assist your career aspirations or progression. Think of it as a job application cover letter – it should be relevant and demonstrate your commitment and interest in this course or study area.

English language requirements

To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

  • Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
  • IELTS overall score of 6.0 (with no band score less than 6.0) or equivalent
  • other evidence of English language proficiency (learn more about other ways to satisfy the requirements)

Selection adjustment

Subject adjustment

A study score of 30 in Maths: Mathematical Methods or Maths: Specialist Mathematics equals 3 aggregate points per study. A study score of 30 in any Business, English other than EAL, any Information Technology or Maths: General Mathematics equals 2 aggregate points per study. Overall maximum of 12 points.

Access and equity

Equity schemes and scholarships, formerly known as Special Entry Access Schemes (SEAS), enable Deakin to consider any disadvantaged circumstances you may have experienced and how these have impacted your studies. Equity schemes help us identify whether you are from an under-represented group when making selection decisions for certain courses. It's important to note that participation in an equity scheme does not exempt you from meeting the standard course entry requirements. Learn more about Deakin's equity schemes and scholarships.

Admissions information

Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning. We're also committed to admissions transparency. Read about our first intake of 2026 students (PDF, 879KB) – their average ATARs, whether they had any previous higher education experience and more.

Not sure if you can get into Deakin? Discover the different entry pathways we offer and study options available to you, no matter your ATAR or education history.

Fees

Estimated tuition fee

$10,899

for 1 yr full-time - Commonwealth Supported Place (CSP)

The estimated tuition (student contribution) fee above is based on a typical first-year full-time enrolment of 8 credit points and is provided as a guide only. Your student contribution is determined by the units you enrol in and will vary depending on the units you choose, your study load, the course duration, and any approved recognition of prior learning. You may also be eligible for a HECS-HELP loan to defer payment of all or part of your student contribution.

Check your eligibility or learn more about CSP or HECS-HELP.

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Scholarships

We want to help you excel at Deakin. Our scholarships recognise your dedication and achievements, providing financial support that can ease the cost of living and studying. With less pressure, you'll have more freedom to focus on what matters most – your education and future success.

Browse scholarships

Applications for 2027 are open

Ready to take the next step? Apply now to start your journey at Deakin and get ready for what’s next.

Key dates

Direct applications

Trimester 1 2027 applications close 7 February 2027

VTAC

Timely VTAC entry closes 28 September 2026 at 5pm. View other VTAC dates

Apply now

Apply direct

Simply create an account in the Deakin Application Portal, enter your personal and educational details, upload your supporting documents and submit your application.

Apply through Deakin

Apply through VTAC

Applications are open. Apply through VTAC if you're:

  • currently in Year 12 and applying for Trimester 1 or Semester 1
  • applying for multiple undergraduate courses

Need help? Follow our step-by-step undergraduate guide to prepare and submit your application.

Apply through VTAC

Recognition of prior learning

We value your previous study and experience. Recognition of prior learning enables you to get credit for what you've already achieved. When you apply, we'll consider your previous study and experience for recognition of prior learning.

Not sure if you'll meet entry requirements?

Deakin offers a range of pathways into the Bachelor of Business Analytics to suit your background and goals. Explore the pathways finder to see how previous study, diplomas or alternative qualifications can lead you into the course.

Explore the Pathways Finder