Bachelor of Business Analytics

Undergraduate degree

Get equipped with the knowledge and skills to be a business analytics professional with a Bachelor of Business Analytics. Apply to study today.

Key facts

English language requirements

IELTS overall score of 6 (with no band score less than 6) or equivalent

Duration

3 years full-time

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course overview

Launch a career in the booming world of business insights with Deakin's Bachelor of Business Analytics. With hands-on experience in real-world projects, you will become a confident business analytics translator capable of unlocking innovative solutions for businesses using data insights.

In Victoria's longest running specialised business analytics course, you'll learn practical commercial skills to interpret data and information, so you can solve complex organisational problems and create opportunities for businesses. Work on real-world projects, practise with the analysis tools used by professionals and get industry experience translating insights into impact. Better still, the strategic input of our industry partners, including IBM, Deloitte and PwC, feeds into course content. This ensures you graduate with a degree that is built for the needs of business, today and into the future.

Ready to lead critical business decisions with data-driven insights?

Business analytics requires professionals who understand how businesses structure their information architecture and how technology can improve processes, products and services. To develop these capabilities, you will get exposure and practice in packages including SAS and Tableau.

Through this course, you'll develop critical thinking and analysis skills through topics like:

  • business intelligence and data warehousing
  • data analysis
  • information architecture
  • information security and governance
  • planning commercial systems
  • processes and workflows
  • professional and business ethics
  • project management.

You'll also have the opportunity to get hands-on experience with a work-integrated learning unit, with options for community-based volunteering, team projects or business internships.

Your world-class business education will be supported by teachers who are active field professionals with industry connections. Our business analytics program has been developed in partnership with some of the biggest names in the industry, including IBM, Microsoft, Deloitte, Ernst & Young and PwC.

You will benefit from the latest knowledge, strategies and approaches to learning and the opportunity to grow your professional network before you graduate.

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Course information

Award granted
Bachelor of Business Analytics
Year

2022 course information

VTAC code
1400514213 - Burwood (Melbourne), International full-fee paying place
Deakin code
M340
CRICOS code?
098469G Burwood (Melbourne)
Level
Undergraduate
Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

Course structure

To complete the Bachelor of Business Analytics, students must attain a total of 24 credit points plus completion of the compulsory 0-credit point module, MAI010 Academic Integrity Module. Most units (think of units as 'subjects') are equal to 1 credit point.  Most students choose to study 4 units per trimester, and usually undertake 2 trimesters each year.

To complete the course you must include:-

  • 16 credit points of core units (including one Work Integrated Learning unit or an approved international learning experience)
  • completion of MAI010 Academic Integrity Module (0-credit-point compulsory module)
  • 8 credit points of elective units (which may include a 6 or 8 credit point major sequence of your choice*)
  • Level 1 - no more than 10 credit points
  • Level 3 - at least 6 credit points.

*Please speak with a student adviser for further advice.

Core units

  • Business Analytics
  • Data Science Concepts
  • Business Requirements Analysis
  • Managing Data and Information
  • Information Security, Governance and the Cloud
  • Professional Ethics in the Digital Age
  • Business Intelligence and Data Warehousing
  • Predictive Analytics
  • Decision Analytics
  • Social Media Analytics and Data Driven Innovation
  • Strategic Supply Chain Management
  • Marketing Analytics
  • Project Management
  • Applied Business Project
  • Artificial Intelligence for Business
  • plus one unit of Work Integrated Learning chosen from:

  • Consultancy Experience
  • Entrepreneurship Experience
  • Internship
  • International Consultancy Experience
  • or an approved international learning experience (study program, student exchange, overseas short course) 

    Compulsory 0-credit point units

    To be completed in the first trimester of study.

  • Academic Integrity Module
  • Elective units

    Plus eight credit points of general elective units

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

    Additional course information

    Course duration - additional information
    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Participation requirements

    Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

    Work experience

    This course provides students the opportunity to complete one or more work integrated learning units.

    More information: WIL Programs

    This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide. For information about how working for WIL units impacts student visa holder work rights, please visit https://www.homeaffairs.gov.au/trav/stud/more/work-conditions-for-student-visa-holders. This information from the Department of Home Affairs states that work formally registered as part of your course is not included in the 40 hours per fortnight limitation (viewed September 2018)

    Entry requirements

    Senior certificate of education

    If you are currently studying Year 12 or completed Year 12 in the previous two years and have not attempted higher education or VET/Polytechnic study since, your selection is based on the following.

    VCE Prerequisite subjects

    Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL.

    ATAR

    This course uses the ATAR as part of its selection consideration

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    International equivalent requirements

    To view the international academic admission and English language requirements visit the International Undergraduate Course Guide (pages 18-23). If your course or country of origin is not listed please contact study@deakin.edu.au.

    To submit an application please visit the how to apply page.

    Higher education study

    If you have undertaken at least one unit of higher education after secondary schooling, your selection is based on the following.

    Education

    This course uses your entire academic record as part of its selection considerations.

    VCE Senior Secondary prerequisite studies

    Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent.

    All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

    Personal statement

    Please complete and submit a personal statement if you would like any of the following to be considered: 

    - factors outside your control 

    - your professional work 

    - life or community experience 

    Learn more about the personal statement. 

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    International equivalent requirements

    To view the international academic admission and English language requirements visit the International Undergraduate Course Guide (pages 18-23). If your course or country of origin is not listed please contact study@deakin.edu.au.

    To submit an application please visit the how to apply page.

    Polytechnic study

    If you have undertaken at least one unit of Vocational Education and Training (VET) study after secondary school, your selection is based on the following.

    Education

    This course uses your secondary education and subsequent academic records as part of its selection considerations.

    VCE Senior Secondary prerequisite studies

    Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent.

    All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

    Personal statement

    Please complete and submit a personal statement if you would like any of the following to be considered: 

    - factors outside your control 

    - your professional work 

    - life or community experience 

    Learn more about the personal statement. 

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    International equivalent requirements

    To view the international academic admission and English language requirements visit the International Undergraduate Course Guide (pages 18-23). If your course or country of origin is not listed please contact study@deakin.edu.au.

    To submit an application please visit the how to apply page.

    Work and life experience

    If you finished Year 12 more than three years ago or did not finish Year 12, your selection is based on the following.

    Education

    This course uses your entire academic record as part of its selection considerations.

    VCE Senior Secondary prerequisite studies

    Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than or equivalent.

    All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

    Special Tertiary Admissions Test - Multiple Choice

    All Deakin Business School undergraduate courses require a minimum of 55 on the STAT Multiple Choice (MC) where the applicant has not completed senior secondary education (or equivalent) in the last ten years (from commencement date of the course applied for). The STAT MC is not required if the applicant has undertaken any tertiary study (minimum Certificate IV) within the last ten years (from commencement date of the course applied for).

    Personal statement

    Please complete and submit a personal statement if you would like any of the following to be considered: 

    - factors outside your control 

    - your professional work 

    - life or community experience 

    Learn more about the personal statement. 

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    International equivalent requirements

    To view the international academic admission and English language requirements visit the International Undergraduate Course Guide (pages 18-23). If your course or country of origin is not listed please contact study@deakin.edu.au.

    To submit an application please visit the how to apply page.

    Selection adjustments

    Subject adjustment

    A study score of 30 in Maths: Mathematical Methods or Maths: Specialist Mathematics equals 3 aggregate points per study. A study score of 30 in any Business, English other than EAL, any Information Technology or Maths: Further Mathematics equals 2 aggregate points per study. Overall maximum of 12 points.

    Access and equity

    Special entry access schemes (SEAS) enable Deakin to consider disadvantaged circumstances you may have experienced and the impact upon your studies. SEAS also allows us to identify if you’re from under-represented groups when making selection decisions for some courses. SEAS does not exempt you from meeting any of the course entry requirements. Learn more about Deakin’s special entry access schemes.

    Recognition of prior learning

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of Prior Learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of Prior Learning.
    Your Recognition of Prior Learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The tuition fees you pay are calculated depending on the course you choose.

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning you have.

    Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about international student fees.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Apply now

    Apply through VTAC and Deakin

    International students who are currently completing an Australian Year 12 in Australia or overseas should apply through the Victorian Tertiary Admissions Centre (VTAC), as well as directly to Deakin through StudyLink Connect – Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page.

    Apply through Deakin

    All other international students apply directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page.

    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage.
    If you’re still having problems, please contact Deakin International for assistance.

    Careers

    Career outcomes

    The key role business analysts play in ensuring organisations achieve real impact from their analytics initiatives is increasingly sought after. In 2018, 62% of Asia-Pacific companies had plans to hire data analytics graduates, up from 35%in 2017.* Deakin graduates have the business mindset and practical experience needed to meet this demand. You’ll be set up for success in a variety of roles including:

    • Business analytics translator
    • business analyst
    • business intelligence specialist
    • computer system analyst
    • data analyst
    • digital transformation consultant
    • information analyst
    • information manager/information officer
    • market analyst
    • predictive modeller.

    *Graduate Management Admissions Council, 2017 and 2018, Corporate Recruiters Survey Report

    Professional recognition

    Deakin Business School is in the top 1% of business schools globally by holding both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide

    Completion of the Bachelor of Business Analytics and associated double degree courses grants eligibility for entry as a professional member of the Australian Computer Society (ACS).

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities Develop and apply broad and coherent knowledge of the foundation theories, concepts and practice of business analytics within an organisation or social settings
    Communication Communicate ideas and concepts, with consideration to impacts and outcomes, to specialist and non-specialist audiences (using appropriate tools, technologies and techniques)
    Digital literacy Use appropriate business analytics technologies to source, evaluate and analyse information relevant to organisational or social settings
    Critical thinking Apply critical and creative thinking skills in a variety of business analytics settings
    Problem solving Identify and model problems and articulate broad business analytics solutions related to authentic situations in organisational or social settings
    Self-management Demonstrate intellectual independence and reflect on  self-performance to identify and plan future professional development
    Teamwork Work collaboratively in diverse teams to produce and share business analytics solutions to problems in organisational or social settings
    Global citizenship Apply ethical frameworks and principles in the development and deployment of business analytics solutions to meet stakeholder needs