MIS362 - Social Media Analytics and Data Driven Innovation


2024 unit information

Enrolment modes: Trimester 2: Burwood (Melbourne), Online
Credit point(s): 1
EFTSL value: 0.125
Prerequisite: One MIS coded unit
Corequisite: Nil
Incompatible with: Nil
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Scheduled learning activities - campus

1 x 1 hour on-campus (livestreamed) lecture (recordings provided) and 1 x 2 hour on-campus seminar each week 

Scheduled learning activities - online

1 x 1 hour class recorded lecture provided each week and 1 x 2 hour online seminar (recordings provided) in weeks 1-10


This unit introduces students to the nature of social media and its cultural politics. It familiarises students with software tools for accessing, analysing, and visualising social media data. It also explores (1) the implications of accessing social media data; (2) the benefits and problems with analysing social media data in real time; (3) the approaches to analysing social media data for trends and patterns; and (4) the approaches for social media data-driven innovation in organisations.

Unit Fee Information

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