MIS384 - Marketing Analytics


2024 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Online
Credit point(s): 1
EFTSL value: 0.125


Corequisite: Nil
Incompatible with: Nil
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Scheduled learning activities - campus

1 x 1.5 hour on-campus (livestreamed) lecture (recordings provided) and 1 x 1.5 hour on-campus practical experience (laboratory) each week

Scheduled learning activities - online

1 x 1.5 hour recorded lecture provided and 1 x 1.5 hour online seminar (recordings provided) each week


The Marketing Analytics unit focuses on models and techniques of analysing marketing performance from different perspectives which then can help decision makers to better allocate their resources. The teaching materials are organised in a way that expose students to both theoretical and practical aspects of models and techniques. Regarding this, a 1.5 hour lecture, is followed by a 1.5 hour practical learning (laboratory) where students have the opportunity to get their hands on data (mostly from real cases) to implement the techniques and models. Students will also be required to conduct data analysis (assessments 1 and 2) and write a business report based on their findings (assessments 1 and 2).

Unit Fee Information

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