MIS384 - Marketing Analytics

Year:

2021 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

MIS171

Corequisite: Nil
Incompatible with: Nil
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2 hour class and 1 x 1.5 hour practical (lab) per week

Scheduled learning activities - cloud (online)

11 x 1.5 hour class (recordings provided) + 11 X 1.5 hour online seminar

Content

The Marketing Analytics unit focuses on models and techniques of analysing a firm’s performance in a market which then can help decision makers to better allocate their resources. The teaching materials are organized in a way that expose students to both theoretical and practical aspects of models and techniques. Regarding this, a 1.5 hour class, is followed by a 1.5 hour seminar where students have the opportunity to get their hands on data (mostly from real cases) to implement the techniques and models. Students will also be required to conduct data analysis (assessments 1 and 2) and write a business report based on their findings (assessments 1 and 2).

Hurdle requirement

Hurdle Requirement: must achieve at least 50% of the marks available on the examination

Unit Fee Information

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