MIS384 - Marketing Analytics


2023 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125


Corequisite: Nil
Incompatible with: Nil
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

11 x 1.5 hour class and 11 x 1.5 hour practical lab (seminar) per week

Scheduled learning activities - cloud (online)

11 x 1.5 hour class (recordings provided) + 11 x 1.5 hour online seminar


The Marketing Analytics unit focuses on models and techniques of analysing a firm’s performance in a market which then can help decision makers to better allocate their resources. The teaching materials are organized in a way that expose students to both theoretical and practical aspects of models and techniques. Regarding this, a 1.5 hour class, is followed by a 1.5 hour seminar where students have the opportunity to get their hands on data (mostly from real cases) to implement the techniques and models. Students will also be required to conduct data analysis (assessments 1 and 2) and write a business report based on their findings (assessments 1 and 2).

Unit Fee Information

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