Graduate Certificate of Business (Sport Management)



Learn about the business aspects of sport including management, marketing, events, facilities, or finance.

The Graduate Certificate of Business (Sport Management) gives you an overview of the sport management industry and how sport is delivered in Australia. Get a strong foundation in understanding the sport business combined with the unique knowledge and skills required by sport managers.

Studying this course will give you the ability to work within the Australian sporting landscape and is a gateway for further studies including the Master of Business (Sport Management).


Key facts


1 year part-time


Offered at Burwood (Melbourne) Cloud (online)

Trimester 1

  • Start date: March
  • Available at:
    • Burwood (Melbourne)
    • Cloud Campus

Trimester 2

  • Start date: July
  • Available at:
    • Burwood (Melbourne)
    • Cloud Campus

Key information

Award granted

Graduate Certificate of Business (Sport Management)


2017 course information

Estimated tuition fee - full-fee paying place

Estimated tuition fee - (CSP)

Not applicable

Deakin code



Postgraduate (Graduate Certificate and Graduate Diploma)

Entry requirements

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Admission Criteria and Selection Policy visit The Guide.

Minimum entry requirements:

-  Bachelor degree in any discipline


- 5 years relevant work experience^

^ Relevant professional experience that demonstrates comprehensive knowledge of sport management or related fields.

Course learning outcomes

Graduate Learning Outcome Course learning Outcome
Discipline specific knowledge and capabilities Develop a comprehensive understanding of the elements of management that are unique to the sport business through analysis and application of theory from business and allied disciplines in order to provide effective management and leadership in sport organisations.
Communication Develop advanced written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings.
Digital literacy Not explicitly addressed as a learning outcome in this award.
Critical thinking Demonstrate a specialised set of high order cognitive and technical skills including critical analysis and problem solving skills for managing sport in the industry.
Problem solving Identify and address issues, create high quality solutions towards commercial and social improvements and implement efficient strategic and operational outcomes in the sport industry.
Self-management Not explicitly addressed as a learning outcome in this award.
Teamwork Not explicitly addressed as a learning outcome in this award.
Global citizenship Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural) in the sport industry.
  Approved by Faculty Board October 2014


Course Structure

To complete the Graduate Certificate of Business (Sport Management), students must attain a total of 4 credit points of core units. Most units (think of units as 'subjects') are equal to 1 credit point.


Trimester 1

  • Introduction to the Sport Industry MMS711
  • Management (Sport) MMS714
  • Trimester 2

  • Sport Marketing MMS712
  • Plus one unit selected from:

  • Facility and Event Management MMS774
  • MPR751/MPA751Financial Reporting and Analysis *
  • * MPR code denotes residential version of the unit

    How to apply

    Apply direct to Deakin

    Applications must be made directly to the University through the Applicant Portal. For information on the application process and closing dates, see the how to apply web page. Please note that closing dates may vary for individual courses.

    Apply through Deakin

    Need more information on how to apply?

    For more information on the application process and closing dates, see the How to apply webpage. If you're still having problems, please contact us for assistance.

    Register your interest to study at Deakin

    Please complete the Register your interest form to receive further information about our direct application opportunities.

    Course pathways

    Further study options

    M748 Master of Business (Sport Management)

    Am I eligible to receive credit for prior learning?

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Faculty contact information

    Faculty of Business and Law - student advisers
    Tel 03 9244 6555


    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Fee information

    The tuition fees you pay will depend on the type of fee place you hold. 

    • If you are enrolled in a Commonwealth supported place, your tuition fees are calculated depending on the units you choose.
    • If you are enrolled in a full fee paying place, your tuition fees are calculated depending on the course you choose.

    In both cases, the ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing this course within the same year in which they started. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.

    Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 4 credit points of a typical combination of units for that course. Four credit points is used as it represents a typical enrolment load for a Graduate Certificate.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about fees and available payment options.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Offered campuses


    Just 30 minutes from the city centre, the Melbourne Burwood Campus is Deakin's thriving metropolitan campus.

    Study online at Cloud Campus

    Students are able to study all or part of this course online. You can study anywhere, anytime through Deakin's Cloud Campus.

    Learn more about studying online and the Cloud Campus

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