ALR703 - Digital Brand Storytelling
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Cohort rule: | Nil |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ALA302 |
| Study commitment | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 2-hour seminar per week |
| Scheduled learning activities - online | Online Independent and Collaborative learning activities 1 x 2-hour per week. This will include a range of activities including seminar recordings, and synchronous and asynchronous participation in practical experiences (workshops) |
Content
An expansive body of research identifies storytelling as the most emotionally engaging and memorable form of communication. Drawing on brand storytelling theory and case studies, this unit will emphasise the importance of creating a compelling brand narrative rather than defaulting to informational and functional digital communication messaging. You will critically evaluate the features and benefits of new and emerging media platforms to support your ability to plan and create engaging, audience-focused digital media content for contemporary brands.
Unit Fee Information
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