Sport management

Sport management is primarily concerned with managing organisations that conduct sporting competitions, major events, and community programs that encourage participation and involvement in sport.

Sport management also relates to the management of organisations that support sporting competitions such as government agencies, sporting goods manufacturers and retailers, sports promoters, facility designers, player managers and agents.

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Nick Sher
Sher Sports Management
Master of Business (Sport Management), 2013
Read Nick's story.


Australia has one of the strongest sporting sectors in the world.  Underpinning this multi-billion dollar industry are the business professionals who provide direction and leadership to sporting organisations across the country.

Deakin's Master of Business (Sport Management) develops a comprehensive understanding of the integration of business disciplines in the effective management of sport and the leadership to provide effective management and direction to sporting organisations.  

Whether it is at the elite, semi-elite or recreational levels, sport management at Deakin will prepare you to deliver on this strategic dimension of the industry, in such areas as finance, marketing, management or development.


Designed to provide the skills to work in the business of sport, this course provides essential information about financial, promotional, managerial, legal and other key aspects of successful management in sport.

Deakin's Bachelor of Business (Sport Management) provides the skills needed for graduates to effectively manage sport organisations regardless of the context of its business.  For example, a Deakin graduate will be job-ready for work in sport events, professional sport, community sport, the sporting goods industry, as well as in government sectors involved in sport.    

The ability to apply management and marketing theories and business principles generally within a leisure framework is a core feature of the degree. An honours year is available upon completion of this degree.

Chelsea Taylor

Chelsey Taylor
 Discover Sailing Coordinator, Yachting Victoria 
Bachelor of Business (Sport Management)
Read Chelsey's story.

Undergraduate (Bachelor) degrees
Bachelor of Business (Sport Management)Course information for:Local StudentsInternational Students
Bachelor of Sport DevelopmentCourse information for:Local StudentsInternational Students
Bachelor of Exercise and Sport Science/Bachelor of Business (Sport Management)Course information for:Local StudentsInternational Students
Postgraduate degrees
Graduate Certificate of Business (Sport Management)Course information for:Local StudentsInternational Students
Master of Business (Sport Management)Course information for:Local StudentsInternational Students

Why study at Deakin?

We're ranked 3rd in the world

Deakin's Master of Business (Sport Management) remains Australia's best sport management program.  We're currently ranked 3rd in the world by Sport Business International*, and we're the only Australian program in the top 25. There's more good news for our sport management graduates who receive the highest graduate salaries in the world.*

* Source: Sport Business International 2014 Postgraduate Sports Course Rankings.

Study abroad

Gain a competitive edge with an international study experience, and earn credit towards your degree.

The Faculty of Business and Law offers a number of unique study tours throughout the year to destinations such as India, Chile, USA, China and Europe. Or consider one of the many study abroad opportunities offered by Deakin. Find out more.

An Elite Athlete Friendly University

As one of Australia's foremost universities in the delivery of sport courses, Deakin is also dedicated to supporting elite athletes in their quest to achieve academic success alongside the demands of training and competition. That's why Deakin is a member of the Elite Athlete Friendly University (EAFU) Network.

Career opportunities

Career opportunities in sport management have expanded considerably in the past ten years. Sports including Australian Rules football, basketball, cricket, tennis and golf, plus national and state sporting organisations all require professionally trained and academically qualified people to work for them.

In addition, there is a need for qualified people to manage facilities catering for sport at the local level through to those facilities hosting national and international competitions.

Career opportunities exist in a range of organisations in the sport industry including:

  • facilities
  • sporting goods industry
  • professional sport teams and leagues
  • national and state sporting organisations
  • government departments
  • sport management and marketing companies
  • major event corporations
  • fitness industry
  • institutes of sport

More information

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