Sport management

Chelsey Taylor

Chelsea Taylor
Bachelor of Business (Sport Management)

'The overall combination of all the different units gave me an understanding of the sporting community and how I can help clubs achieve their aims.'

Sport management is primarily concerned with managing organisations that conduct sporting competitions, major events, and community programs that encourage participation and involvement in sport.

Sport has evolved into a multi-billion dollar industry and Australia leads the way with one of the strongest sectors in the world.

Deakin is proud to be a leader in sport management education and our Master of Business (Sport Management) program has been ranked in the top ten in the world and 5th for graduate salaries*. Underpinning our first-class program are important industry links and valuable partnerships with high-quality organisations such as India's Premier League cricket team the Rising Pune Supergiants.

Our programs are further designed in collaboration with industry experts and have successfully produced leading sport managers for over 25 years.

*Source: Sport Business International 2016 Postgraduate Sports Course Rankings.

What can you study?

Our undergraduate program, the Bachelor of Business (Sport Management) is designed to provide skills and essential information about financial, promotional, managerial, legal and other key aspects of successful management in sport. It will give you the ability to apply management and marketing theories, as well as business principles in a productive manner.

Our Master of Business (Sport Management) focuses on preparing individuals to be leaders in the management of sport and sport organisations. This course will suit professionals already working in the industry and looking to up-skill, as well as those seeking to break into the sport business. At Deakin we're also flexible, meaning that you can choose between studying online (cloud), on campus or a combination of both.

Where do our graduates go?

Due to rapid expansion of the sporting sector nationally and overseas, graduates will find employment opportunities in a variety of areas including:

  • Facilities
  • Sporting goods
  • Professional sport teams, leagues
  • National and state sporting organisations
  • Government departments (ASC, SRV, LGAs)
  • Sport management and marketing companies
  • Major event corporations
  • Institutes of sport

Advisory Board and Partnerships

Our courses are designed in collaboration with a strong and active advisory board including:

AFL Vicsport
Cricket Australia IMG
Tennis Australia Basketball Victoria
Boyden Executive Search Russell Corporation
Netball Australia

Study abroad

Gain a competitive edge with an international study experience, and earn credit towards your degree.

The Faculty of Business and Law offers a number of unique study tours throughout the year to destinations such as India, Chile, USA, China and Europe. Or consider one of the many study abroad opportunities offered by Deakin. Find out more.

Undergraduate (Bachelor) degrees
Bachelor of Business (Sport Management)Course information for:Local StudentsInternational Students
Bachelor of Sport DevelopmentCourse information for:Local StudentsInternational Students
Bachelor of Exercise and Sport Science/Bachelor of Business (Sport Management)Course information for:Local StudentsInternational Students
Postgraduate degrees
Graduate Certificate of Business (Sport Management)Course information for:Local StudentsInternational Students
Master of Business (Sport Management)Course information for:Local StudentsInternational Students


Undergraduate and Postgraduate information booklets

UG Course Guide

Undergraduate Course Guide

(PDF, 6.6 MB)

Undergraduate Business

(PDF, 4.5 MB)

Undergraduate Sport

(PDF, 2.5 MB)
2016 PG Course Guide

Postgraduate Course Guide

(PDF, 3.0 MB)

Postgraduate Business and Law

(PDF, 1.7 MB)
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