Course overview
Make your mark behind the scenes in the dynamic sport industry through Deakin's Bachelor of Business (Sport Management). Develop the skills required to manage sport organisations, coordinate sporting competitions and major events, and work in community-based sporting programs. Learn how to manage the business side of sport with specialised training in sport marketing, finance, management and law, so you can thrive in increasingly professionalised sporting organisations. You can also expand on your business expertise by completing a complementary business major.
You will gain access to unique opportunities with leading clubs and organisations. Our partnerships with the Melbourne Cricket Club (MCC), Australian Football League (AFL), Swimming Australia, Geelong Cats, Sport Australia Hall of Fame, Netball Victoria and many more, will open the door to exciting placement experiences that connect you with the best athletes, managers and administrators in sport.
Want to help shape the future of your favourite sports?
Develop the skills needed to make a real impact through hands-on experience. You will participate in industry placements, with at least 100 hours in a host sporting organisation, so you can apply your knowledge in a practical environment.
Learn from teachers who are leaders in their field. You will benefit from their knowledge and strategies, while growing your professional networks through their vast connections.
With this qualification, you will be well equipped to work with organisations that support sport, such as sport promoters and player agents, sporting goods manufacturers and retailers and facility management.
Read MoreKey dates
Direct applications to Deakin for Trimester 2 2025 close 22 June 2025
Direct applications to Deakin for Trimester 3 2025 close 26 October 2025
Current Deakin Students
To access your official course details for the year you started your degree, please visit the handbook
Course information
- Award granted
- Bachelor of Business (Sport Management)
- Year
2025 course information
- VTAC code
1400514661 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
1400614661 - Online, Commonwealth Supported Place (HECS)
9190110172 - Burwood (Melbourne), Commonwealth Supported Place (HECS)- Deakin code
- M391
- CRICOS code?
- 072593G Burwood (Melbourne)
- Level
- Undergraduate
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7
Course structure
To complete the Bachelor of Business (Sport Management), you must pass 24 credit points. This includes:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in your first study period
- 16 credit points of core units
- 8 credit points of open elective units (which may include a major)
- a maximum of 10 credit points at level 1
- a minimum of 6 credit points at level 3 (4 credit points of Faculty of Business and Law units).
Most units are equal to one credit point.
As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.
All students are required to meet the University's academic progress and conduct requirements.
Core units
Business Core Units
Sport Management Core Units
Compulsory 0-credit point module
To be completed in the first trimester of study:
Open elective units
The 8 credit points of open elective units enable students to complete a major sequence of their choice, or students may choose any Level 2 or above units offered by the University including the elective unit listed below:
Intakes by location
The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.
Trimester 1 - March
- Start date: March
- Available at:
- Burwood (Melbourne)
- Online
Trimester 2 - July
- Start date: July
- Available at:
- Burwood (Melbourne)
- Online
Trimester 3 - November
- Start date: November
- Available at:
- Burwood (Melbourne)
- Online
Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).
Course duration
You may be able to study available units in the optional third trimester to fast-track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Work experience
This course provides students the opportunity to complete one or more elective work integrated learning units.
More Information: WIL Programs
Entry requirements
Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements to be considered for selection, but this does not guarantee admission.
A combination of qualifications and experience may be deemed equivalent to minimum academic requirements.
If you don't meet the academic entry requirements as outlined in the tabs below, or haven't completed Year 12, or don't hold any relevant qualifications, the STAT (Skills for Tertiary Admissions Test) Multiple Choice (MC) may be an option for you to meet course entry requirements.
Academic requirements
Current or recent secondary education
If you're currently studying Year 12, or completed Year 12 in the last two years, you will need to meet all the following criteria to be considered for admission to this degree:
Year 12 prerequisite subjects
- Units 3 and 4: a study score of at least 25 in English EAL (English as an Additional Language) or at least 20 in English other than EAL
ATAR
- Senior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalent
Higher education
If you have undertaken higher education studies after secondary schooling, you will need to meet all the following criteria to be considered for admission to this degree:
- successful completion of at least two credit points in an equivalent (AQF Level 7) bachelor degree.
Vocational education
If you have undertaken any Vocational Education and Training (VET) study after secondary school, you will need to meet at least one of following criteria to be considered for admission to this degree:
- completion of a certificate IV or higher in a related discipline
- completion of a diploma or higher in any discipline
- at least 50% completion of a diploma or higher in a related discipline
Work and life experience
If you finished Year 12 more than three years ago, or did not finish Year 12, and haven’t undertaken any further study, you may be considered for admission to this degree based on your work, volunteer and/or life experience.
Submit a cover letter outlining your motivation to study, previous education and employment history, and how this course can assist your career aspirations or progression. Think of it as a job application cover letter – it should be relevant and demonstrate your commitment and interest in this course or study area.
English language proficiency requirements
To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:
- Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
- IELTS overall score of 6.0 (with no band score less than 6.0) or equivalent
- other evidence of English language proficiency (learn more about other ways to satisfy the requirements)
Selection adjustments
Subject adjustment
A study score of 30 in Maths: Mathematical Methods or Maths: Specialist Mathematics equals 3 aggregate points per study. A study score of 30 in any Business, English other than EAL, any Information Technology or Maths: Further Mathematics equals 2 aggregate points per study. Overall maximum of 12 points.
Access and equity
Equity schemes and scholarships, formerly known as Special Entry Access Schemes (SEAS), enable Deakin to consider any disadvantaged circumstances you may have experienced and how these have impacted your studies. Equity schemes help us identify whether you are from an under-represented group when making selection decisions for certain courses. It's important to note that participation in an equity scheme does not exempt you from meeting the standard course entry requirements. Learn more about Deakin's equity schemes and scholarships.
Admissions information
Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning. We're also committed to admissions transparency. Read about our first intake of 2024 students (PDF, 793KB) – their average ATARs, whether they had any previous higher education experience and more.
Not sure if you can get into Deakin? Discover the different entry pathways we offer and study options available to you, no matter your ATAR or education history.
Recognition of prior learning
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the recognition of prior learning (RPL) system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.
Fees and scholarships
Fee information
Learn more about fees.
The tuition fees you pay will depend on the units you choose, as each unit has its own cost. The 'Estimated tuition fee' is provided as a guide only and represents the typical first-year tuition fees for students enrolled in this course. The cost will vary depending on the units you choose, your study load, the time it takes to complete your course and any approved Recognition of prior learning you have.
Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together 8 credit points of a typical combination of units for this course. Eight credit points is used as it represents a typical full-time enrolment load for a year. You can find the credit point value of each unit under the Unit Description by searching for the unit in the handbook.
Learn more about fees and available payment options on our Current students fees website.
Scholarship options
A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships
Apply now
Applications for Trimester 1, 2026 open in July. Each year, thousands of students prepare for uni with the help of Deakin support services. We offer a huge range of support, including one-on-one consultations, webinars, online resources and events throughout the year.
To apply, create an account in the Deakin Application Portal, enter your personal details and education experience, upload supporting documents and submit. Need help? Play this video, or contact one of our friendly future student advisers on 1800 693 888 or submit an online enquiry.
Pathways
View pathways into the Bachelor of Business (Sport Management) with our pathways finder.
Contact information
Our friendly advisers are available to speak to you one-on-one about your study options, support services and how we can help you further your career.
- Call us: 1800 693 888 Monday – Friday, 9am–5pm
- Live Chat: Monday - Friday
- Submit an online enquiry
- Help hub find common and trending questions and answers
Careers
Want a degree that’s more than just a qualification? Our industry connections, world-class facilities and practical approach to learning are just some of the reasons why Deakin students graduate confident and ready to thrive in the jobs of tomorrow.
Career outcomes
The professionalisation of sport in Australia and globally – especially women’s and junior sport – has opened the door to exciting new roles and pathways. Career opportunities include:
- advertisement and sponsorship consultant
- commercial partnership administrator
- competitions coordinator
- corporate partnerships coordinator
- event operations coordinator
- facility manager
- media and marketing manager
- player agent
- professional players’ manager
- public relations officer
- sport analyst
- sport management consultant
- ticketing and engagement coordinator.
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
|---|---|
| Discipline-specific knowledge and capabilities | Demonstrate core knowledge of the elements of management that are unique to sport business through analysis and application of theory from business and allied disciplines in order to provide effective management in sport organisations |
| Communication | Develop written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors and those involved in delivery of sport at community through to elite settings |
| Digital literacy | Select and use a range of digital technologies in appropriate ways to manage and disseminate relevant information to stakeholders in the sport industry |
| Critical thinking | Demonstrate the ability to exercise reasoned judgement and reflection in relation to managing in the sport industry |
| Problem solving | Identify and address issues, formulate solutions related to commercial and social improvements in the sport industry and implement efficient strategic and operational outcomes for organisations in the sport industry |
| Self-management | Demonstrate skills to work independently and take responsibility for continuing professional development |
| Teamwork | Constructively engage in teams to contribute to collaborative outcomes and be able to take on roles towards demonstration of sound management within the sport industry |
| Global citizenship | Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural) |
Events Explore more events
