MMS308 - Sport Marketing
2021 unit information
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Cloud (online)|
MMK277 or MMK101
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
|Scheduled learning activities - campus||
1 x 1.5 hour class, 1 x 1.5 hour seminar per week
|Scheduled learning activities - cloud (online)||
1 x 1.5 hour class (recordings provided) + 1 x 1.5 hour online seminar
The unit examines techniques and strategies applicable to the marketing of sport as well as marketing through sport. The unit will focus on sport as a service and the unique characteristics of the sport product, the sport consumer, and hence the sport marketing mix. A special emphasis is placed on customer service and retention. A key learning outcome for students will be the development of a strategic sport marketing plan.
Unit Fee Information
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