MMS308 - Sport Marketing
| Year: | 2021 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Cloud (online) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | MMK277 or MMK101 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus | 1 x 1.5 hour class, 1 x 1.5 hour seminar per week |
| Scheduled learning activities - cloud (online) | 1 x 1.5 hour class (recordings provided) + 1 x 1.5 hour online seminar |
Content
The unit examines techniques and strategies applicable to the marketing of sport as well as marketing through sport. The unit will focus on sport as a service and the unique characteristics of the sport product, the sport consumer, and hence the sport marketing mix. A special emphasis is placed on customer service and retention. A key learning outcome for students will be the development of a strategic sport marketing plan.
Unit Fee Information
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