Current Deakin Students
To access your official course details for the year you started your degree, please visit the handbook
Make your business mark behind the scenes in the dynamic sports industry through Deakin’s Bachelor of Business (Sport Management).You’ll learn skills required to manage sports organisations, coordinate sporting competitions and major events, and work in community-based sporting programs. With the increased professionalism of sport, you’ll learn how to manage the business of sport, with specialised learning in marketing, finance, management and law. You can also build your expertise with a complementary business major.
Want to help shape the future of your favourite sports?
This course takes you beyond the ground. You’ll learn skills required to manage sports organisations, hold sporting competitions and major events, and work in community-based sporting programs.
As well as a foundation in business with subjects like marketing, finance, management and law, you’ll undertake specialised sport management topics including:
*sport and the law
*sport in society
*sport leadership and governance
You’ll also participate in industry placements, with at least 100 hours in a host sporting organisation, so you can apply your knowledge in a practical environment.
Learn from teachers who are leaders in their field. You’ll benefit from their up-to-the-minute knowledge and strategies, while growing your professional networks through their vast connections.
Speaking of connections, having the longest-running sport management course in Australia has allowed us to build strong relationships with partners from all sectors within the sports industry. Some of these partners include AFL Victoria, Geelong Football Club, Netball Australia, Cricket Australia, Nike and the Victorian Institute of Sport. Kickstart your career by engaging with industry professionals who share your passion for sport.
With this qualification, you'll be well equipped to work with organisations that support sport, such as sport promoters and player agents, sporting goods manufacturers and retailers and facility management.
To complete the Bachelor of Business (Sport Management), students must attain a total of 24 credit points plus completion of the compulsory 0-credit point unit, MAI010 Academic Integrity. Most units (think of units as 'subjects') are equal to 1 credit point. Most students choose to study 4 units per trimester, and usually undertake 2 trimesters each year.
To complete the course you must include:-
- 16 credit points of core units (8 credit points of sport management units and 8 credit points of business units)
- completion of MAI010 Academic Integrity (0-credit-point compulsory unit)
- 8 credit points of elective units selected from Level 2 and above undergraduate units offered by the University, subject to eligibility (the 8 credit points of electives may include a major sequence)
- Level 1 - no more than 10 credit points
- Level 3 - at least 6 credit points (4 credit points must be course grouped to a Faculty of Business and Law undergraduate degree)
Sport Management Core Units
Business Core Units
Compulsory 0-credit point unit
To be completed in the first trimester of study:
The 8 credit points of elective units enable students to complete a major sequence of their choice, or students may choose any Level 2 or above units offered by the University including the elective unit listed below:
2020 course information
Campuses by intake
Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.
Trimester 1 - March
- Start date: March
- Available at:
- Burwood (Melbourne)
- Cloud Campus
Trimester 2 - July
- Start date: July
- Available at:
- Burwood (Melbourne)
- Cloud Campus
Trimester 3 - November
- Start date: November
- Available at:
- Cloud Campus
Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).
Additional course information
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Mandatory student checks
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.
Elective units may provide the opportunity for Work Integrated Learning experiences.
More information: WIL Programs
General admission requirements for entry into undergraduate courses for international students at Deakin are summarised in the undergraduate course requirements.
All applicants must meet the minimum English language requirements.
Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.
For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library
Entry for applicants with recent secondary education (previous three years) will be based on their performance in the Senior Secondary Certificate of Education with an ATAR of at least 50, and pre-requisite units 3 and 4; a study score of at least 25 in English EAL (English as an additional language) or 20 in English other than EAL.
Entry for applicants with previous Tertiary, VET, life or work experience will be based on their performance in:
- a Certificate IV in a related discipline OR
- a Diploma in any discipline or 50% completion of a Diploma in a related discipline OR
- successful completion of relevant study, equivalent to at least two Deakin University units, at an accredited higher education institution OR
- other evidence of academic capability judged to be equivalent including a Foundation Program approved by Faculty Board or relevant work or life experience
IELTS / English language requirements
Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.
It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)
Learn more about this course and others that Deakin offers by visiting VTAC for more information. You can also discover how Deakin compares to other universities when it comes to the quality of our teaching and learning by visiting the ComparED website.
Learn more about Deakin's special entry access scheme (SEAS - a way to help boost your ATAR in some circumstances).
You can also find out about different entry pathways into Deakin courses if you can't get in straight from high school.
Finally, Deakin is committed to admissions transparency. As part of that commitment, you can learn more about our first intake of 2019 students (PDF, 746.6KB) - their average ATARs, whether they had any previous higher education experience and more.
Recognition of prior learning
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of Prior Learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of Prior Learning.
Your Recognition of Prior Learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.
You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
Fees and scholarships
Learn more about fees and your options for paying.
The tuition fees you pay are calculated depending on the course you choose.
The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning you have.
Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.
You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.
Learn more about fees and available payment options.
A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships
How to apply
Applications for study for Trimester 1 must be made through the Victorian Tertiary Admission Centre (VTAC). For more information refer to VTAC
Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page. Please note that closing dates may vary for individual courses.
Frequently asked questions
What are the key study start dates?
Browse all start and finish dates for Deakin’s main study periods. You’ll also find dates relating to applications and prospective student events, plus a list of all public holidays and study breaks.
How much does it cost to study at Deakin?
Your tuition fees will depend on the type of student you are, the course you study and the year you start. Fees are based on an annual amount; they don't cover the entire duration of the course.
Use our fee estimator to gauge what your fees could be per year.
Can I speak to someone in person about my study options?
Yes! We regularly host a range of events including 1:1 consultations and information sessions, to assist you with your study options and career planning. Check out our upcoming events or contact our Prospective Student Enquiry Centre on 1800 693 888 for more information.
Am I eligible for a scholarship with this course?
Scholarships are available for domestic and international students at all study levels. Find a scholarship that works for you.
Can I claim recognition of prior learning (RPL) for this course?
In some courses, you can reduce your overall study time and tuition cost by getting your work and previous study experience recognised as recognition of prior learning (RPL).
Why choose Deakin
The professionalisation of sport in Australia and globally – especially women’s and junior sport – has opened the door to exciting new roles and pathways. Sports including Australian Rules football, basketball, cricket, tennis and golf, plus national and state sporting organisations, all require professionally trained people to work for them.
Career opportunities include:
* business coach
* fitness instructor
* business development manager
* player agent
* professional players’ manager
* professional sports association official
* sports administrator
* sports coach
* sports development officer
* sports event coordinator
* sports governance official
* sports journalist
* sports management consultant
Deakin Business School is accredited by AACSB International, the longest-serving global accrediting body for business schools in the world. Only 5% of business schools worldwide are AACSB accredited.
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
|Graduate Learning Outcome||Course Learning Outcome|
|Discipline specific knowledge and capabilities||Demonstrate core knowledge of the elements of management that are unique to sport business through analysis and application of theory from business and allied disciplines in order to provide effective management in sport organisations.|
|Communication||Develop written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings.|
|Digital literacy||Select and use a range of digital technologies in appropriate ways to manage and disseminate relevant information to stakeholders in the sport industry.|
|Critical thinking||Demonstrate the ability to exercise reasoned judgement and reflection in relation to managing in the sport industry.|
|Problem solving||Identify and address issues, formulate solutions related to commercial and social improvements in the sport industry and implement efficient strategic and operational outcomes for organisations in the sport industry.|
|Self-management||Demonstrate skills to work independently and take responsibility for continuing professional development.|
|Teamwork||Constructively engage in teams to contribute to collaborative outcomes and be able to take on roles towards demonstration of sound management within the sport industry.|
|Global citizenship||Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural).|