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Bachelor of Business (Sport Management)

Undergraduate degree

Develop the skills required to manage sport organisations and sporting competitions. Graduate ready to make your mark in the dynamic sport industry.

Domestic International

International student information

Key facts

Duration

3 years full-time

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course overview

Make your mark behind the scenes in the dynamic sport industry through Deakin's Bachelor of Business (Sport Management). Develop the skills required to manage sport organisations, coordinate sporting competitions and major events, and work in community-based sporting programs. Learn how to manage the business side of sport with specialised training in sport marketing, finance, management and law, so you can thrive in increasingly professionalised sporting organisations. You can also expand on your business expertise by completing a complementary business major.

You will gain access to unique opportunities with leading clubs and organisations. Our partnerships with the Melbourne Cricket Club (MCC), Australian Football League (AFL), Swimming Australia, Deakin Melbourne Boomers, Netball Victoria, and many more, will open the door to exciting placement experiences that connect you with the best athletes, managers and administrators in sport.

Want to help shape the future of your favourite sports?

Develop the skills to make a real impact through hands-on experience. You'll participate in industry placements, with at least 100 hours in a host sporting organisation, so you can apply your knowledge in a practical environment.

Learn from teachers who are leaders in their field. You will benefit from their knowledge and strategies, while growing your professional networks through their vast connections.

With this qualification, you will be well equipped to work with organisations that support sport, such as sport promoters and player agents, sporting goods manufacturers and retailers and facility management.

Read More

Course information

Award granted
Bachelor of Business (Sport Management)
Year

2024 course information

VTAC code
1400514663 - Burwood (Melbourne), International full-fee paying place
Deakin code
M391
CRICOS code?
072593G Burwood (Melbourne)
Level
Undergraduate
Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

Course structure

To complete the Bachelor of Business (Sport Management), students must attain a total of 24 credit points plus completion of the compulsory 0-credit point module, DAI001 Academic Integrity Module. Most units (think of units as 'subjects') are equal to 1 credit point. Most students choose to study 4 units per trimester, and usually undertake 2 trimesters each year.

To complete the course you must include:-

  • 16 credit points of core units (8 credit points of sport management units and 8 credit points of business units)
  • completion of DAI001 Academic Integrity Module (0-credit-point compulsory module)
  • 8 credit points of open elective units selected from Level 2 and above undergraduate units offered by the University, subject to eligibility (the 8 credit points of electives may include a major sequence)
  • Level 1 - no more than 10 credit points
  • Level 3 - at least 6 credit points (4 credit points must be course grouped to a Faculty of Business and Law undergraduate degree)

Core units

Business Core Units

  • Accounting for Decision Making
  • Economic Principles
  • Fundamentals of Finance
  • Business Analytics
  • Law for Commerce
  • Marketing Fundamentals
  • Management
  • Professional Insight
  • Sport Management Core Units

  • Sport and the Law
  • Sport Organisation
  • Sport in Society
  • High Performance Sport Environments
  • Sport Industry Experience
  • Sport Facility and Event Management
  • Sport Marketing (Capstone)
  • Sport Leadership and Governance (Capstone)
  • Compulsory 0-credit point module

    To be completed in the first trimester of study:

  • Academic Integrity Module
  • Open elective units

    The 8 credit points of open elective units enable students to complete a major sequence of their choice, or students may choose any Level 2 or above units offered by the University including the elective unit listed below:

  • Sport Policy and Development
  • Intakes by location

    The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Online

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Online

    Trimester 3 - November

    • Start date: November
    • Available at:
      • Online

    Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

    Additional course information


    Course duration

    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Participation requirements

    Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

    Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

    Work experience

    This course provides students the opportunity to complete one or more elective work integrated learning units.
    More Information: WIL Programs

    Entry requirements

    Senior certificate of education

    Academic requirements

    If you're currently studying Year 12, or completed Year 12 in the last two years, you will need to meet all the following criteria to be considered for admission to this degree: 
     
    Year 12 prerequisite subjects

    • Units 3 and 4: a study score of at least 25 in English EAL (English as an Additional Language) or at least 20 in English other than EAL

    ATAR

    • Senior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalent

    English language proficiency requirements

    To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

    • Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
    • IELTS overall score of 6.0 (with no band score less than 6.0) or equivalent
    • other evidence of English language proficiency (learn more about other ways to satisfy the requirements)

    Admission criteria

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum course entry requirements to be considered for selection, but this does not guarantee admission.

    Higher education study

    Academic requirements

    If you have undertaken higher education studies after secondary schooling, you will need to meet all the following criteria to be considered for admission to this degree: 

    • successful completion of at least two credit points in an equivalent (AQF Level 7) bachelor degree. 

    English language proficiency requirements

    To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

    • Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
    • IELTS overall score of 6.0 (with no band score less than 6.0) or equivalent
    • other evidence of English language proficiency (learn more about other ways to satisfy the requirements)

    Admission criteria

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum course entry requirements to be considered for selection, but this does not guarantee admission.

    Polytechnic study

    Academic requirements

    If you have undertaken any Vocational Education and Training (VET) study after secondary school, you will need to meet at least one of following criteria to be considered for admission to this degree:

    • completion of a certificate IV or higher in a related discipline
    • completion of a diploma or higher in any discipline
    • at least 50% completion of a diploma or higher in a related discipline

    Special Tertiary Admissions Test (STAT) - Multiple Choice

    All Deakin Business School undergraduate courses require a minimum of 55 on the STAT Multiple Choice (MC) where the applicant has not completed senior secondary education (or equivalent) in the last ten years (from commencement date of the course applied for). The STAT MC is not required if the applicant has undertaken any tertiary study (minimum certificate IV) within the last ten years (from commencement date of the course applied for).

    Learn more about the STAT Multiple Choice test for entry into Deakin University.

    English language proficiency requirements

    To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

    • Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
    • IELTS overall score of 6.0 (with no band score less than 6.0) or equivalent
    • other evidence of English language proficiency (learn more about other ways to satisfy the requirements)

    Admission criteria

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum course entry requirements to be considered for selection, but this does not guarantee admission.

    Work and life experience

    Academic requirements

    If you finished Year 12 more than three years ago, or did not finish Year 12, and haven’t undertaken any further study, you may be considered for admission to this degree based on your work, volunteer and/or life experience. 

    Submit a cover letter outlining your motivation to study, previous education and employment history, and how this course can assist your career aspirations or progression. Think of it as a job application cover letter - it should be relevant and demonstrate your commitment and interest in this course or study area.

    Special Tertiary Admissions Test (STAT) - Multiple Choice

    All Deakin Business School undergraduate courses require a minimum of 55 on the STAT Multiple Choice (MC) where the applicant has not completed senior secondary education (or equivalent) in the last ten years (from commencement date of the course applied for). The STAT MC is not required if the applicant has undertaken any tertiary study (minimum certificate IV) within the last ten years (from commencement date of the course applied for).

    Learn more about the STAT Multiple Choice test for entry into Deakin University.

    English language proficiency requirements

    To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

    • Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
    • IELTS overall score of 6.0 (with no band score less than 6.0) or equivalent
    • other evidence of English language proficiency (learn more about other ways to satisfy the requirements)

    Admission criteria

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum course entry requirements to be considered for selection, but this does not guarantee admission.

    Selection adjustments

    Subject adjustment

    A study score of 30 in Maths: Mathematical Methods or Maths: Specialist Mathematics equals 3 aggregate points per study. A study score of 30 in any Business, English other than EAL, any Information Technology or Maths: Further Mathematics equals 2 aggregate points per study. Overall maximum of 12 points.  

    Access and equity

    Special entry access schemes (SEAS) enable Deakin to consider disadvantaged circumstances you may have experienced and the impact upon your studies. SEAS also allows us to identify if you’re from under-represented groups when making selection decisions for some courses. SEAS does not exempt you from meeting any of the course entry requirements. Learn more about Deakin’s special entry access schemes.

    Admissions information

    Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning. We're also committed to admissions transparency. Read about our first intake of 2023 students (PDF, 354.0KB) – their average ATARs, whether they had any previous higher education experience and more.

    Not sure if you can get into Deakin? Discover the different entry pathways we offer and study options available to you, no matter your ATAR or education history.

    Recognition of prior learning

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of prior learning.
    Your Recognition of prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    You can also refer to the Recognition of prior learning system which outlines the credit that may be granted towards a Deakin University degree.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The tuition fees you pay are determined by the course you are enrolled in.

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of prior learning you have.

    Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about international student fees.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Apply now

    Apply through VTAC and Deakin

    International students who are currently completing an Australian Year 12 in Australia or overseas should apply through the Victorian Tertiary Admissions Centre (VTAC), as well as directly to Deakin through StudyLink Connect – Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page.

    Apply through Deakin

    All other international students apply directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page.

    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage.
    If you’re still having problems, please contact Deakin International for assistance.

    Careers

    Career outcomes

    The professionalisation of sport in Australia and globally – especially women’s and junior sport – has opened the door to exciting new roles and pathways. Career opportunities include:

    • advertisement and sponsorship consultant
    • commercial partnership administrator
    • competitions coordinator
    • corporate partnerships coordinator
    • event operations coordinator
    • facility manager
    • media and marketing manager
    • player agent
    • professional players’ manager
    • public relations officer
    • sport analyst
    • sport management consultant
    • ticketing and engagement coordinator.

    Professional recognition

    Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities Demonstrate core knowledge of the elements of management that are unique to sport business through analysis and application of theory from business and allied disciplines in order to provide effective management in sport organisations
    Communication Develop written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors and those involved in delivery of sport at community through to elite settings
    Digital literacy Select and use a range of digital technologies in appropriate ways to manage and disseminate relevant information to stakeholders in the sport industry
    Critical thinking Demonstrate the ability to exercise reasoned judgement and reflection in relation to managing in the sport industry
    Problem solving Identify and address issues, formulate solutions related to commercial and social improvements in the sport industry and implement efficient strategic and operational outcomes for organisations in the sport industry
    Self-management Demonstrate skills to work independently and take responsibility for continuing professional development
    Teamwork Constructively engage in teams to contribute to collaborative outcomes and be able to take on roles towards demonstration of sound management within the sport industry
    Global citizenship Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural)