Top 3 business school in Melbourne
#11 in the world for sport-related subjects
#1 Melbourne university for course satisfaction
Why choose business (sport management) at Deakin
Make your mark behind the scenes in the fast-growing sport industry with Deakin's Bachelor of Business (Sport Management). Learn to manage the business side of sport through specialised training in sport marketing, finance, management and law, innovation and entrepreneurship, and event and facility management – so you graduate ready to thrive in increasingly professionalised sport environments. You can also build broader business expertise by adding a complementary business major.
Deakin's Bachelor of Business (Sport Management) integrates real industry experience at every stage of your degree. Through partnerships with leading organisations such as the Melbourne Cricket Club (MCC), Basketball Victoria, Geelong Cats and Netball Victoria, you will access behind-the-scenes learning, professional networking and placement opportunities, including at least 100 hours embedded in a sport organisation so you graduate with genuine industry experience.
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Industry experience built in
Complete at least 100 hours of placement with a host sporting organisation and gain practical experience in the sport industry.
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Connected to the sport sector
Build industry networks through partnerships with leading professional sporting organisations and governing bodies.
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World‑leading sport management expertise
Learn from academics with extensive industry experience in one of the world's first dedicated sport management programs.
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Study sport through a business lens
Develop expertise in sport marketing, finance, management, law, events and facilities, with the flexibility to broaden your business knowledge.
Connected to industry
Deakin’s strong industry connections help shape your learning. Build practical experience in real workplace contexts through work-integrated learning, mentoring and networking opportunities. Industry advisory boards also help shape our degrees, which means what you study is current, relevant and aligned to what your future employers need.
Deakin puts employability first
Career outcomes
Build the commercial, strategic and leadership skills to pursue a career in the sport industry, contributing across professional and community sport organisations, events, facilities and governing bodies.
Events manager
Plan and deliver sport events, managing venues, schedules, budgets, suppliers and staff. Coordinate stakeholders and operations to create safe, engaging experiences for fans and participants.
- $95k
Typical Australian annual salary
- 10.7%
Projected job growth in 5 years
- 4/5
Job satisfaction
Marketing executive
Deliver campaigns for sport organisations, conducting research, planning campaigns and developing creative, while tracking budgets, reviewing and optimising campaign performance and liaising with clients.
- $85k
Typical Australian annual salary
- 11.4%
Projected job growth in 5 years
- 4/5
Job satisfaction
Other jobs
- Commercial partnerships manager
- Competitions manager
- Facility manager
- Player agent
- Sport data analyst
- Sport management consultant
FAQs
Deakin's campuses in Melbourne, Geelong and Warrnambool are set in vibrant, multicultural communities where it is easy to connect and feel at home. As the #1 university in Australia for international student happiness and student satisfaction, you will be supported at every step of your journey. You can join clubs and societies through the Deakin University Student Association (DUSA), attend social events, go on trips and live on campus to meet people from around the world. Each campus has fitness centres, cafes and 24-hour security, as well as prayer rooms and multifaith chaplains.
Deakin offers a range of merit-based scholarships that can reduce your tuition fees by 20%, 25%, 50% or 100% for the duration of your degree. Eligibility varies by scholarship and the degree you choose, but you will automatically be considered for most scholarships when you apply to Deakin. Use the Find a scholarship tool and filter by 'citizenship' to see what is available to you, or explore Australia Awards scholarships if you are from an eligible country.
As an international student at Deakin, you can work part time according to the conditions of your visa. On a Student Visa (Subclass 500), you can work up to 48 hours per fortnight during trimesters. When you are on a trimester break you can work as much as you want. Compulsory work experience that forms part of your degree does not count toward this limit. Find part-time roles and internships through DeakinTALENT and learn more about working in Australia.
Most students studying full time at Deakin need a Student Visa (Subclass 500). You can apply for this visa after you accept your offer and receive your electronic Confirmation of Enrolment (CoE). To apply, you will need a valid passport, your CoE, proof of Overseas Student Health Cover and any other documents required by the Department of Home Affairs. Apply as early as possible, but do not book travel until your visa has been granted. Find out more about student visas.
Australia is widely regarded as one of the safest and most welcoming countries in the world for students, with strong legal protections, reliable public services and a multicultural community. In fact, Melbourne is ranked the #4 student city in the world! At Deakin, you will be part of a supportive community, with 24/7 help, dedicated campus security and practical tools to help you feel safe, confident and connected. Deakin’s SafeZone app also connects you directly to campus security and support services if you ever need help. Find out more about studying in Australia.
Deakin offers a wide range of support to help you settle in and succeed throughout your studies – we are ranked the #1 university in Melbourne for student support. You can access 1:1 study support, English language support, career planning help, disability services and free counselling, as well as financial assistance if you need it. On campus, the SafeZone app and 24/7 security services mean help is always within reach. You can explore the full range of support services for international students or start an online chat with a student ambassador before you arrive.
To enrol in an undergraduate degree at Deakin, many degrees require a minimum IELTS score of 6.0 (or equivalent). Some degrees require higher scores so check the entry requirements tab on the degree page for details. You may also meet the requirement through recent secondary or university study completed in English, or by demonstrating five or more years of living and working in an English-speaking country. Eligibility is assessed on a case-by-case basis. If you do not yet meet the requirement, the Deakin University English Language Institute (DUELI) offers pathway programs to help develop your English reading, writing, listening and speaking skills. Completion of DUELI’s English for Academic Purposes can give you the minimum English language requirements for most Deakin degrees.
Deakin is the #1 university in Melbourne for international student graduate employment. Our degrees are developed with industry insight, so you will gain career-ready skills from the beginning. Each Deakin student can access work-integrated learning through opportunities including placements, internships and projects with well-known industry partners. Our dedicated international student career support program helps you learn about the Australian workforce, make connections and build your network through placements. You will get support with your resume, help looking for an internship or a job after graduation and even advice about your career options overseas.
There is more than one way to study at Deakin. If you do not meet the academic requirements, Deakin College offers a guaranteed pathway to Deakin with small, supportive classes on campus. If you meet the academic requirements but not the English requirements, you can enrol in a Deakin University English Language Institute (DUELI) English pathway program and progress to your chosen Deakin degree upon successful completion. Deakin also has formal pathway agreements with partner institutions in countries like China, India, Vietnam, Sri Lanka and the United States, so you can start your studies locally before transferring to Australia to complete your degree.
*Deakin references data from a range of government, higher education and reputable media sources. Learn more about our achievements on our University rankings page, or explore our sources page for supporting references.
What will I study in the Bachelor of Business (Sport Management)?
The Bachelor of Business (Sport Management) combines core business knowledge with specialist sport industry insight. Across three years, you build the commercial, strategic and operational skills needed to work in sport organisations, events, facilities and governing bodies.
Business and sport foundations
Build core business capabilities
Develop foundational knowledge in areas such as accounting, economics, marketing and management while learning how organisations operate and make decisions.
Explore sport industry contexts
Examine how sport organisations function within society and understand the cultural, economic and community impact of sport, locally and globally.
Develop professional awareness
Begin strengthening communication, analytical and teamwork skills while gaining insight into professional expectations across business and sport sectors.
Develop sport management expertise
Sharpen your specialist focus
Study the legal, marketing and performance-related dimensions of sport, building a clearer picture of how organisations manage people, brands, events and competitive environments.
Shape your direction with electives
Use open electives to broaden your perspective, whether that means building another business skill set or exploring a related area that supports your goals in sport.
Connect study with industry practice
Move beyond theory by applying business thinking to sport-specific challenges, preparing for the practical and strategic work expected in professional sporting contexts.
Strategy, innovation and experience
Explore sport leadership and strategy
Examine innovation, entrepreneurship and strategic decision-making within the sport industry and its evolving global landscape.
Gain industry experience
Participate in experience-based or work-integrated learning opportunities that connect your studies with real organisations and professional practice.
Refine your career direction
Complete advanced study and electives that align with your interests while preparing to transition into the sport business workforce.
Course structure
To complete the Bachelor of Business (Sport Management), you must pass 24 credit points.
Most units are equal to one credit point. As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.
Are you a current student? For course information that applies to the year you started your degree, visit the handbook.
All students are required to meet the University's academic progress and conduct requirements
Units
Business Core Units
Sport Management Core Units
*Unit previously coded MWL101
To be completed in the first trimester of study:
The 8 credit points of open elective units may be selected from:
- A major/minor of your choice^*
- any Level 2 or Level 3 units offered by the University*
- ^^
^recommended: a major or minor(s) from the Bachelor of Commerce, Bachelor of Business or Sports Journalism
* subject to availability
^^ recommended elective
What to expect while studying
You may be able to study available units in the optional third trimester to fast-track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.
This course provides students the opportunity to complete one or more work integrated learning units.
Explore Business and Law WIL opportunities.
International Students:
This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide.
For information about how WIL units may impact student visa holder work rights, please visit Home Affairs. See 8105 Work limitation.
At Deakin, we're committed to ensuring an inclusive environment that supports all students to belong, thrive and succeed. We work closely with students, where needed, to identify potential barriers to participation and where possible, provide tailored support so students can engage with learning and assessment activities.
If you are neurodivergent, have a disability, health condition or mental health condition that may impact your study or participation in university life, and want to know how Deakin could support you, contact our Domestic students (opens in a new window) or International students (opens in a new window) or Disability Resource Centre (opens email client) teams for a collaborative and confidential discussion. This discussion is to support you to make plans for your studies and future career and will not have any bearing on your application to the course.
When can I start?
When you study depends on your course, location and available intakes. Check the table to see when you can start and how study is offered throughout the year.
Your course learning outcomes describe the knowledge, skills and capabilities you’ll develop and be able to demonstrate by the time you graduate. Built into your course through your units and assessments, they provide a clear picture of what you’ll be equipped to know, understand and do – preparing you to apply your learning with confidence beyond university.
| Course Learning Outcomes |
|---|
| Demonstrate core knowledge of the elements of management that are unique to sport business through analysis and application of theory from business and allied disciplines in order to provide effective management in sport organisations |
| Develop written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors and those involved in delivery of sport at community through to elite settings |
| Select and use a range of digital technologies in appropriate ways to manage and disseminate relevant information to stakeholders in the sport industry |
| Demonstrate the ability to exercise reasoned judgement and reflection in relation to managing in the sport industry |
| Identify and address issues, formulate solutions related to commercial and social improvements in the sport industry and implement efficient strategic and operational outcomes for organisations in the sport industry |
| Demonstrate skills to work independently and take responsibility for continuing professional development |
| Constructively engage in teams to contribute to collaborative outcomes and be able to take on roles towards demonstration of sound management within the sport industry |
| Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural) |
- Award granted
- Bachelor of Business (Sport Management)
- Year
2027 course information
- VTAC code
- 1400514663 - Burwood (Melbourne), International full-fee paying place
- Deakin code
- M391
- CRICOS code?Commonwealth Register of Institutions and Courses for Overseas Students
- 072593G Burwood (Melbourne)
- Level
- Undergraduate
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7
Fees
Estimated tuition fee
$45,200
for 1 yr full-time AUD
The estimated tuition fee above is based on a typical first-year full-time enrolment of 8 credit points and is provided as a guide only. Your tuition fees are determined by your course and unit enrolment. Your tuition fees will vary depending on your study load, the course duration, and any approved recognition of prior learning.
Scholarships
Deakin scholarships recognise your hard work and achievements. Our support can ease the financial pressure of studying in Australia so you stay focused on your success. Numbers are limited, so apply early for the best chance.
Apply now
Apply directly to Deakin
Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service.
We recommend engaging with a Deakin Authorised Agent who can assist you with the process and submit the application.
Apply through VTAC
If you are an international student completing an Australian Year 12 in Australia or overseas, you must submit an application through the Victorian Tertiary Admissions Centre (VTAC). In addition, you may also apply directly to Deakin through StudyLink Connect - Deakin University's international student application service.
Recognition of prior learning
We value your previous study and experience. Recognition of prior learning enables you to get credit for what you've already achieved. When you apply, we'll consider your previous study and experience for recognition of prior learning.