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Bachelor of Business (Sport Management)

Undergraduate degree

Develop the skills required to manage sport organisations and sporting competitions. Graduate ready to make your mark in the dynamic sport industry.

Key facts

English language requirements

IELTS overall score of 6 (with no band score less than 6) or equivalent

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course overview

Make your mark behind the scenes in the dynamic sport industry through Deakin's Bachelor of Business (Sport Management). You will develop the skills required to manage sport organisations, coordinate sporting competitions and major events, and work in community-based sporting programs. To thrive in increasingly professionalised sporting organisations, you'll learn how to manage the business side of sport, with specialised training in sport marketing, finance, management and law. You can also expand on your business expertise by completing a complementary business major.

When you join the longest-running sport management course in Australia, you'll gain access to unique opportunities with leading clubs and organisations. Our partnerships with the Geelong Football Club, Deakin Melbourne Boomers and Netball Victoria will open the door to exciting placement experiences that connect you with the best athletes, managers and administrators in sport.

Want to help shape the future of your favourite sports?

Develop the skills to make a real impact through hands-on experience. You'll participate in industry placements, with at least 100 hours in a host sporting organisation, so you can apply your knowledge in a practical environment.

Learn from teachers who are leaders in their field. You’ll benefit from their knowledge and strategies, while growing your professional networks through their vast connections.

With this qualification, you will be well equipped to work with organisations that support sport, such as sport promoters and player agents, sporting goods manufacturers and retailers and facility management.

Read More

Course information

Award granted
Bachelor of Business (Sport Management)
Year

2023 course information

VTAC code
1400514663 - Burwood (Melbourne), International full-fee paying place
Deakin code
M391
CRICOS code?
072593G Burwood (Melbourne)
Level
Undergraduate
Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

Course structure

To complete the Bachelor of Business (Sport Management), students must attain a total of 24 credit points plus completion of the compulsory 0-credit point module, MAI010 Academic Integrity Module.  Most units (think of units as 'subjects') are equal to 1 credit point.  Most students choose to study 4 units per trimester, and usually undertake 2 trimesters each year.

To complete the course you must include:-

  • 16 credit points of core units (8 credit points of sport management units and 8 credit points of business units)
  • completion of MAI010 Academic Integrity Module (0-credit-point compulsory module)
  • 8 credit points of elective units selected from Level 2 and above undergraduate units offered by the University, subject to eligibility (the 8 credit points of electives may include a major sequence)
  • Level 1 - no more than 10 credit points
  • Level 3 - at least 6 credit points (4 credit points must be course grouped to a Faculty of Business and Law undergraduate degree)

 

Core units

Business Core Units

  • Accounting for Decision Making
  • Economic Principles
  • Fundamentals of Finance
  • Business Analytics
  • Law for Commerce
  • Marketing Fundamentals
  • Management
  • Professional Insight
  • Sport Management Core Units

  • Sport and the Law
  • Sport Organisation
  • Sport in Society
  • Managing High Performance Sport
  • Sport Practicum
  • Sport Facility and Event Management
  • Sport Marketing (Capstone)
  • Sport Leadership and Governance (Capstone)
  • Compulsory 0-credit point module

    To be completed in the first trimester of study:

  • Academic Integrity Module
  • Elective units

    The 8 credit points of elective units enable students to complete a major sequence of their choice, or students may choose any Level 2 or above units offered by the University including the elective unit listed below:

  • Planning for Sport Policy and Development
  • Intakes by location

    The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Online

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Online

    Trimester 3 - November

    • Start date: November
    • Available at:
      • Online

    Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

    Additional course information


    Course duration
    - additional information
    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Participation requirements

    Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

    Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

    Work experience

    This course provides students the opportunity to complete one or more elective work integrated learning units.
    More Information: WIL Programs

    Entry requirements

    Senior certificate of education

    If you are currently studying Year 12 or completed Year 12 in the previous two years and have not attempted higher education or VET/Polytechnic study since, your selection is based on the following.

    VCE Prerequisite subjects

    Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL.

    ATAR

    This course uses the ATAR as part of its selection consideration

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    International equivalent requirements

    To view the international academic admission and English language requirements visit the International entry requirements page. If your course or country of origin is not listed please contact study@deakin.edu.au.

    To submit an application please visit the how to apply page.

    Higher education study

    If you have undertaken at least one unit of higher education after secondary schooling, your selection is based on the following.

    Education

    This course uses your entire academic record as part of its selection considerations.

    VCE Senior Secondary prerequisite studies

    Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent.

    All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

    Personal statement

    Please complete and submit a personal statement if you would like any of the following to be considered:

    - factors outside your control

    - your professional work

    - life or community experience

    Learn more about the personal statement.

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    International equivalent requirements

    To view the international academic admission and English language requirements visit the International entry requirements page. If your course or country of origin is not listed please contact study@deakin.edu.au.

    To submit an application please visit the how to apply page.

    Polytechnic study

    If you have undertaken at least one unit of Vocational Education and Training (VET) study after secondary school, your selection is based on the following.

    Education

    This course uses your secondary education and subsequent academic records as part of its selection considerations.

    VCE Senior Secondary prerequisite studies

    Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent.

    All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

    Special Tertiary Admissions Test - Multiple Choice

    All Deakin Business School undergraduate courses require a minimum of 55 on the STAT Multiple Choice (MC) where the applicant has not completed senior secondary education (or equivalent) in the last ten years (from commencement date of the course applied for). The STAT MC is not required if the applicant has undertaken any tertiary study (minimum Certificate IV) within the last ten years (from commencement date of the course applied for).

    Personal statement

    Please complete and submit a personal statement if you would like any of the following to be considered:

    - factors outside your control

    - your professional work

    - life or community experience

    Learn more about the personal statement.

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    International equivalent requirements

    To view the international academic admission and English language requirements visit the International entry requirements page. If your course or country of origin is not listed please contact study@deakin.edu.au.

    To submit an application please visit the how to apply page.

    Work and life experience

    If you finished Year 12 more than three years ago or did not finish Year 12, your selection is based on the following.

    Education

    This course uses your entire academic record as part of its selection considerations.

    VCE Senior Secondary prerequisite studies

    Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent.

    All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

    Special Tertiary Admissions Test - Multiple Choice

    All Deakin Business School undergraduate courses require a minimum of 55 on the STAT Multiple Choice (MC) where the applicant has not completed senior secondary education (or equivalent) in the last ten years (from commencement date of the course applied for). The STAT MC is not required if the applicant has undertaken any tertiary study (minimum Certificate IV) within the last ten years (from commencement date of the course applied for).

    Personal statement

    Please complete and submit a personal statement if you would like any of the following to be considered:

    - factors outside your control

    - your professional work

    - life or community experience

    Learn more about the personal statement.

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    International equivalent requirements

    To view the international academic admission and English language requirements visit the International entry requirements page. If your course or country of origin is not listed please contact study@deakin.edu.au.

    To submit an application please visit the how to apply page.

    Selection adjustments

    Subject adjustment

    A study score of 30 in Maths: Mathematical Methods or Maths: Specialist Mathematics equals 3 aggregate points per study. A study score of 30 in any Business, English other than EAL, any Information Technology or Maths: Further Mathematics equals 2 aggregate points per study. Overall maximum of 12 points.  

    Access and equity

    Special entry access schemes (SEAS) enable Deakin to consider disadvantaged circumstances you may have experienced and the impact upon your studies. SEAS also allows us to identify if you’re from under-represented groups when making selection decisions for some courses. SEAS does not exempt you from meeting any of the course entry requirements. Learn more about Deakin’s special entry access schemes.

    Recognition of prior learning

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of Prior Learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of Prior Learning.
    Your Recognition of Prior Learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The tuition fees you pay are determined by the course you are enrolled in.

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning you have.

    Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about international student fees.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Apply now

    Apply through VTAC and Deakin

    International students who are currently completing an Australian Year 12 in Australia or overseas should apply through the Victorian Tertiary Admissions Centre (VTAC), as well as directly to Deakin through StudyLink Connect – Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page.

    Apply through Deakin

    All other international students apply directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page.

    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage.
    If you’re still having problems, please contact Deakin International for assistance.

    Careers

    Career outcomes

    The professionalisation of sport in Australia and globally – especially women’s and junior sport – has opened the door to exciting new roles and pathways. Career opportunities include:

    • Advertisement and sponsorship consultant
    • Commercial partnership administrator
    • Competitions coordinator   
    • Corporate partnerships coordinator
    • Event operations coordinator
    • Facility manager
    • Media and marketing manager
    • Player agent
    • Professional players’ manager
    • Public relations officer
    • Sport analyst
    • Sport management consultant
    • Ticketing and engagement coordinator.

    Professional recognition

    Deakin Business School is in the top 1% of business schools globally by holding both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities Demonstrate core knowledge of the elements of management that are unique to sport business through analysis and application of theory from business and allied disciplines in order to provide effective management in sport organisations
    Communication Develop written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors and those involved in delivery of sport at community through to elite settings
    Digital literacy Select and use a range of digital technologies in appropriate ways to manage and disseminate relevant information to stakeholders in the sport industry
    Critical thinking Demonstrate the ability to exercise reasoned judgement and reflection in relation to managing in the sport industry
    Problem solving Identify and address issues, formulate solutions related to commercial and social improvements in the sport industry and implement efficient strategic and operational outcomes for organisations in the sport industry
    Self-management Demonstrate skills to work independently and take responsibility for continuing professional development
    Teamwork Constructively engage in teams to contribute to collaborative outcomes and be able to take on roles towards demonstration of sound management within the sport industry
    Global citizenship Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural)