Executive Graduate Certificate of Sport Business

Postgraduate coursework

Advance your career in the sport and allied leisure industries with Deakin's Executive Graduate Certificate of Sport Business. This course gives experienced sports professionals the tools to step up to the next level.

Key facts


1 year part-time


Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course overview

The next decade is set to be a transformational era in Australian sport.

Australia has been selected to host a suite of major international sporting events, including the 2023 FIFA Women's World Cup, 2026 Commonwealth Games in Victoria, 2027 Rugby World Cup and 2027 Netball World Cup. An incredible line up that culminates with the 2023 Brisbane Olympic and Paralympic Games.

This highly anticipated era in sporting events will present exceptional career opportunities for suitably skilled professionals in the sport and allied leisure industries. Study Deakin's Executive Graduate Certificate of Sport Business and develop the skills you'll need to be part of this pivotal time in Australian sport.

Are you looking to develop the expertise to help steer Australian sport through the next decade and beyond?

With no comparable courses in Australia, Deakin's Executive Graduate Certificate of Sport Business offers an unrivalled level of knowledge for managers and executives already working in the industry. Tailor the course to meet your specific employment goals – the flexible delivery of curriculum is geared towards the working professional.

Interested in taking your education further? This course is also a pathway to the Executive Master of Sport Business. Students who complete the Executive Graduate Certificate of Sport Business will gain four credit points towards completion of the masters degree.

This graduate certificate prepares you to:

  • Understand and respond to contemporary issues in sport.
  • Develop negotiation skills and an awareness of the theories behind behavioural decision-making, game theory, decision analysis and dispute resolution.
  • Consider, articulate, and work within the ethical and social responsibilities of sport organisations.
  • Understand the regulation and commercialisation of sport and the interaction between sport regulation and the law.
Read More

Course information

Award granted
Executive Graduate Certificate of Sport Business

2023 course information

Deakin code
Postgraduate (Graduate Certificate and Graduate Diploma)
Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.

Course structure

To complete the Executive Graduate Certificate of Sport Business, students must attain a total of 4 credit points consisting of 2 credit points of core units, plus completion of the compulsory 0-credit point module, MAI010 Academic Integrity Module and 2 credit points of course electives selected from the existing M709 Executive Master of Sport Business (excluding the capstone MMS710).


Core units


Course Elective unit


Total units

Core units

  • Contemporary Issues in Sport
  • Sport Industry Regulation and Negotiation
  • Compulsory 0-credit point module

    To be completed in the first trimester of study:-

  • Academic Integrity Module
  • Course electives

    Select 2 credit points from:

  • Financial Decision Making
  • Fan and Participant Engagement
  • Sport Business Analytics
  • Sport Workforce Planning
  • Sport Leadership and Governance
  • Sport Policy and Development
  • Sport Media and Revenue Generation
  • Facility and Event Management
  • or an elective approved by the Course Director

    Intakes by location

    The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.

    Trimester 1 - March

    • Start date: March
    • Available at:


    This course is only available for part-time study.

    INTERNATIONAL STUDENTS - International students should note that, due to visa regulations, this course can only be undertaken while living outside Australia.


    There is an expectation that the students will undertake at least 150 hours of learning and assessment activities per Deakin credit point.

    Work experience

    This course does not require students to complete compulsory work integrated learning units.

    Entry requirements

    Entry information

    Bachelor degree or higher in any discipline AND

    Three years relevant work experience*, OR

    Evidence of academic capability judged to be equivalent.

    *Managerial responsibilities and Directors and Chairs of sport related organisations, with a minimum of 5 years’ experience in those roles.

    Deakin University offers admission to postgraduate courses through a number of Admission categories. 

    All applicants must meet the minimum English language requirements.

    Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.

    For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library.

    Recognition of prior learning

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit

    Scholarship options

    A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.

    Search or browse through our scholarships

    Postgraduate bursary

    If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 10% reduction per unit on your enrolment fees.

    Learn more about the 10% Deakin alumni discount

    Apply now

    Apply direct to Deakin

    Applications can be made directly to the University through the Deakin Application Portal. For information on the application process and closing dates, see the how to apply web page. Please note that closing dates may vary for individual courses.

    Need more information on how to apply?

    For more information on the application process and closing dates, see the How to apply webpage. If you're still having problems, please contact us for assistance.

    Contact information

    Our friendly advisers are available to speak to you one-on-one about your study options, support services and how we can help you further your career.


    Career outcomes

    This course is an ideal entry point for mid to senior level executives and managers who want to build on their current sports management career. If you’re looking to study further, the option to continue into the Executive Master of Sport Business is available. 

    As a graduate, roles you could secure include: 

    • Executive/Senior Manager of Institutions/Clubs and Leagues 
    • Development/Engagement Officer 
    • Sports Business Strategist/Analyst 
    • Sports Marketing Manager 


    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities

    Enhance and refine an advanced understanding of leadership and management that are unique to the sport business through integrated and comprehensive analysis and application of theory from business and allied disciplines in order to provide expert management and leadership in sport organisations and the broader sport industry.


    Enhance expert written, oral and visual communication skills to interpret and transmit knowledge and ideas regarding complex and specialist concepts for diverse stakeholders (expert and non-expert) involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings.

    Digital literacy

    Not explicitly addressed as a learning outcome in this award

    Critical thinking

    Refine and articulate a specialised set of high order cognitive and technical skills including critical analysis and problem-solving skills for leading in sport organisations and the broader sport industry.

    Problem solving

    Identify interdependencies and relationships between aspects of management and leadership in order to devise strategic solutions to advance commercial and social enhancements in sport organisations and the broader sport industry.


    Not explicitly addressed as a learning outcome in this award.


    Not explicitly addressed as a learning outcome in this award.

    Global citizenship

    Not explicitly addressed as a learning outcome in this award.