Executive Graduate Certificate of Sport Business

Postgraduate coursework

Advance your career in the sport and allied leisure industries with Deakin's Executive Graduate Certificate of Sport Business. This course gives experienced sports professionals the tools to step up to the next level.

Domestic International

International student information

Key facts


1 year part-time


Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course overview

The next decade is set to be a transformational era in Australian sport. Study Deakin's Executive Graduate Certificate of Sport Business and develop the skills you need to be part of this pivotal time.

Australia has been selected to host a suite of major international sporting events including the 2027 Rugby World Cup and 2027 Netball World Cup: a line up that culminates with the 2032 Brisbane Olympic and Paralympic Games.

This highly anticipated era in sporting events will present exceptional career opportunities for suitably skilled professionals in the sport and allied leisure industries.

Are you looking to develop the expertise to help steer Australian sport through the next decade and beyond?

With no comparable courses in Australia, Deakin's Executive Graduate Certificate of Sport Business offers an unrivalled level of knowledge for managers and executives already working in the industry. Tailor the course to meet your specific employment goals – the flexible delivery of curriculum is geared towards the working professional.

Interested in taking your education further? This course is a pathway to the Executive Master of Sport Business. Students who complete the Executive Graduate Certificate of Sport Business will gain four credit points towards completion of the masters degree.

This graduate certificate prepares you to: 

  • Understand and respond to contemporary issues in sport.
  • Develop negotiation skills and an awareness of the theories behind behavioural decision-making, game theory, decision analysis and dispute resolution.
  • Consider, articulate, and work within the ethical and social responsibilities of sport organisations.
  • Understand the regulation and commercialisation of sport and the interaction between sport regulation and the law. 
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Course information

Award granted
Executive Graduate Certificate of Sport Business

2024 course information

Deakin code
Postgraduate (Graduate Certificate and Graduate Diploma)
Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.

Course structure

To complete the Executive Graduate Certificate of Sport Business, students must attain a total of 4 credit points consisting of 2 credit points of core units, plus completion of the compulsory 0-credit point module, DAI001 Academic Integrity Module.  and 2 credit points of course electives selected from the existing M709 Executive Master of Sport Business (excluding the capstone MMS710).


Core units


Course Elective unit


Total units

Core units

  • Contemporary Issues in Sport
  • Sport Industry Regulation and Negotiation
  • Compulsory 0-credit point module

    To be completed in the first trimester of study:-

  • Academic Integrity Module
  • Course electives

    Select 2 credit points from:

  • Financial Decision Making
  • Fan and Participant Engagement
  • Sport Business Analytics
  • Sport Workforce Planning
  • Sport Leadership and Governance
  • Sport Policy and Development
  • Sport Media and Broadcasting
  • Sport Events and Venue Operations
  • or an elective approved by the Course Director

    Intakes by location

    The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.

    Trimester 1 - March

    • Start date: March
    • Available at:


    This course is only available for part-time study.

    INTERNATIONAL STUDENTS - International students should note that, due to visa regulations, this course can only be undertaken while living outside Australia.


    There is an expectation that the students will undertake at least 150 hours of learning and assessment activities per Deakin credit point.

    Work experience

    This course does not require students to complete compulsory work integrated learning units.

    Entry requirements

    Admission criteria

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum course entry requirements to be considered for selection, but this does not guarantee admission.

    Academic requirements

    To be considered for admission to this degree you will need to meet all the following criteria:

    • completion of a bachelor degree or higher in any discipline and at least three years' relevant work experience (or part-time equivalent)*

    *Managerial responsibilities and Directors and Chairs of sport related organisations, with a minimum of three years' experience in those roles.

    English language proficiency requirements

    To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

    Non-academic requirements

    You must provide the following with your application:

    • a current CV that clearly demonstrates professional / managerial experience
    • current contact details of two referees who can be contacted concerning your work experience
    • a one page brief outlining why you believe that your work experience would be valued by your peers in the course

    Admissions information

    Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning.

    Not sure if you can get into Deakin postgraduate study? Postgraduate study doesn't have to be a balancing act; we provide flexible course entry and exit options based on your desired career outcomes and the time you're able to commit to your study.

    Recognition of prior learning

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of prior learning.
    Your Recognition of prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    You can also refer to the Recognition of prior learning system which outlines the credit that may be granted towards a Deakin University degree.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing this course within the same year in which they started. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of prior learning you have.

    The 'Estimated tuition fee' is calculated by adding together four credit points of study. Four credit points is used as it represents a typical enrolment load for a Graduate Certificate.

    Each unit you enrol in has a credit point value. You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about tuition fees.

    Scholarship options

    A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.

    Search or browse through our scholarships

    Postgraduate bursary

    If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 10% reduction per unit on your enrolment fees.

    Learn more about the 10% Deakin alumni discount


    Career outcomes

    This course is an ideal entry point for mid to senior level executives and managers who want to build on their current sports management career. If you’re looking to study further, the option to continue into the Executive Master of Sport Business is available. 

    As a graduate, roles you could secure include: 

    • executive/senior manager of institutions/clubs and leagues 
    • development/engagement officer 
    • sports business strategist/analyst 
    • sports marketing manager 

    Professional recognition

    Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide. 

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities

    Enhance and refine an advanced understanding of leadership and management that are unique to the sport business through integrated and comprehensive analysis and application of theory from business and allied disciplines in order to provide expert management and leadership in sport organisations and the broader sport industry.


    Enhance expert written, oral and visual communication skills to interpret and transmit knowledge and ideas regarding complex and specialist concepts for diverse stakeholders (expert and non-expert) involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings.

    Digital literacy

    Not explicitly addressed as a learning outcome in this award

    Critical thinking

    Refine and articulate a specialised set of high order cognitive and technical skills including critical analysis and problem-solving skills for leading in sport organisations and the broader sport industry.

    Problem solving

    Identify interdependencies and relationships between aspects of management and leadership in order to devise strategic solutions to advance commercial and social enhancements in sport organisations and the broader sport industry.


    Not explicitly addressed as a learning outcome in this award.


    Not explicitly addressed as a learning outcome in this award.

    Global citizenship

    Not explicitly addressed as a learning outcome in this award.