MMS773 - Sport Media and Revenue Generation

Year:

2021 unit information

Enrolment modes: Trimester 2: Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

M709 students:Nil

All other students: MMS712

Corequisite: Nil
Incompatible with: Nil
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities including four (4) scheduled online workshops

Content

This unit focuses on the increasing influence of traditional and new media forms of content delivery on sport. Issues to be examined include the economics of broadcasting through rights revenue, contracts and inter-organisational partnerships, government policy influences on sport and broadcasting, scheduling and promotional benefits and the production process of live sporting events and programming. Measurement terms such as ratings and share will be introduced focusing on their translation into revenue and commercial opportunity. The unit also covers future trends in sport broadcasting within Australia and abroad.

Unit Fee Information

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