MMS773 - Sport Media and Revenue Generation
| Year: | 2020 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Cloud (online) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Previously: | Sport Broadcasting |
| Prerequisite: | MMS712 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - cloud (online) | Online independent and collaborative learning activities including four (4) scheduled online workshops |
Content
This unit focuses on the increasing influence of traditional and new media forms of content delivery on sport. Issues to be examined include the economics of broadcasting through rights revenue, contracts and inter-organisational partnerships, government policy influences on sport and broadcasting, scheduling and promotional benefits and the production process of live sporting events and programming. Measurement terms such as ratings and share will be introduced focusing on their translation into revenue and commercial opportunity. The unit also covers future trends in sport broadcasting within Australia and abroad.
Unit Fee Information
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